Category: Small business

Service Spotlight: Copywriting

Get Ahead VA offers a wide range of business and marketing services. In our Service Spotlight we take a closer look at one of these, and show you how our virtual assistants can help you and your business. This month we’re looking at copywriting.

What is copywriting?

The term ‘copywriting’ covers all sorts of jobs related to the production of written materials (i.e. copy). From blogs to adverts to newsletters to websites, if it involves putting words together for a particular purpose – to sell, to engage, to educate – then a copywriter can usually do it! Depending on the copywriter, they may also do other related work, including researching, editing, proofreading, planning campaigns and managing projects.

Copywriting is hugely important for all businesses, big or small, because having good, well-written copy can help you grow your audience, sell your products and do well in online search rankings. For example, research by HubSpot has revealed that companies who published 16 or more blog posts a month got nearly 3.5 times more traffic to their website than companies that didn’t blog at all.

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September means the beginning of a new school year, and all the fresh starts and good intentions that go with it. But if you’ve been ironing school uniforms and filling pencil cases recently, you might be wondering how you can harness some of that new term excitement in your working life.

If you’re feeling stressed about returning to work after a break, we’re here to help. These 5 tips will help make the ‘back to school’ for your business a breeze!

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You may be aware that next week (3–7 September) is National Payroll Week, which is designed to “raise the profile and awareness of payroll in the UK”. But what exactly is payroll, and why should we celebrate it?

Essentially, ‘payroll’ refers to everything to do with paying employees and collecting taxes from them, and it has a significant impact on the country’s economy. According to the Chartered Institute of Payroll Professionals (CIPP), payroll contributes £4.46 billion to the economy each year through income tax and national insurance.

Exactly what form your payroll takes will depend on the type and size of business you own: perhaps you handle all payroll matters yourself, or maybe you have one or two employees, or even an entire department, dedicated to it. Whatever your payroll looks like, it’s a vital part of your business, and next week’s celebrations are a great opportunity to recognise that. With that in mind, here are a few of the ways you can prepare your business for National Payroll Week.

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Get Ahead VA offers a wide range of business and marketing services. In our Service Spotlight we take a closer look at one of these, and show you how our virtual assistants can help you and your business. This month we’re looking at social media management.

What is social media management?

Social media management is a vital part of any modern marketing strategy. It involves engaging with your customers and creating a persona for your brand on social media platforms, such as Facebook, Twitter, YouTube, and so on. You can do this by creating and sharing content, and responding to questions and comments from your audience. (more…)

According to the age-old saying, business is all about who you know, and it’s true that building good relationships with other professionals is a fantastic way to grow your business and ensure its longevity. That’s why, in the spirit of the UN’s International Day of Friendship on 30th July, we’re looking at how to build lasting business relationships.

There are all sorts of business relationships – colleagues, employer–employee, business to business, business to client – but whichever ones you’re interested in nurturing, these tips should work for them all. Here are 4 ways you can build strong and productive business relationships.

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When asked to list what a virtual assistant does, many people stick to everyday administration tasks such as managing databases, replying to emails and answering telephones. Yes, virtual assistants do all of these things, but we offer many other services too – and some of them might surprise you.

Want to learn more? Here are 5 things you (probably) didn’t know a virtual assistant can do.

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We all know how important it is to protect the planet, and with World Environment Day taking place on Tuesday 5th June, there’s never been a better time to think about the eco-friendliness of your business.

Going green isn’t just good for the environment – it can be good for business too. Not only can environmentally friendly alternatives save you money, they can also attract customers. In 2017, a global study by Unilever found that one-third of consumers prefer to buy from sustainable companies.

Interested? If you want to boost your business’ eco credentials, here are 5 easy steps you can take today.

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We all know how important it is to keep growing and improving at work, and continuing professional development (CPD) is a useful way to document this progress and allow you to reflect on your growth. But when you’re a business owner, CPD can too easily be pushed aside in favour of the day-to-day running of your business.

This shouldn’t be the case: CPD is an investment, both in your business and yourself. Fortunately, Learn at Work Week (14th–20th May 2018) is here to remind us just how important CPD is for every business, and all organisations are invited to take part.

If you’re a business owner and you’re unsure how to make time for CPD in your working life, here are some simple ideas to get you started.

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There’s no shortage of great tech out there that can help your business to run more smoothly – in fact, just a couple of weeks ago we showcased some of our VAs’ favourite apps for business. But this week is National Stationery Week, and even with so many wonderful tools available online, we’re still very fond of good old-fashioned stationery.

Of course, we’re not alone. A study by Epson UK discovered that 82% of new British businesses – including those started by ‘digital natives’, 18- to 24-year-olds – still favour physical tools such as whiteboards, pens and paper for their creative work.

Fortunately, stationery and tech don’t need to compete with each other; there’s enough room in our hearts, and our offices, for both. With that in mind, here are some stationery essentials we think belong in every office.

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Stress at work is an extremely common problem in the UK. According to the Health and Safety Executive, in 2016/17, 12.5 million working days were lost to work-related stress, depression and anxiety. Add to this the pressures of being your own boss, and stress can be a particular problem for small business owners.

So what can be done about the stress epidemic? One of the schemes that has been put in place is Stress Awareness Month, which takes place every April. The aim of the month is to encourage people to talk about stress, share their coping strategies and take care of themselves and others.

If you’re looking for somewhere to start with managing your own stress, here are 5 of our top tips. (more…)