When you think
about content marketing, video may not be the first thing that leaps to mind,
but it is a hugely important marketing channel for businesses, and it’s on the
A 2018 report by
Cisco* has predicted that global video traffic will grow four times between
2017 and 2022, and video will make up 82% of internet traffic by 2022. Video
has a very bright future, then, and the beauty of it is that it works for all
businesses, of any size.
There are all
sorts of video-making resources out there for business owners wanting to make
greater use of video in their marketing. To help you narrow it down, we asked
our VAs to tell us about their favourites. Here’s what they chose!
exist more than a decade ago. Now, they’re everywhere.
expert, Chris Messina, is said to have created the very first
hashtag on Twitter.
He posted #barcamp in August 2007 in this Tweet:
‘How do you feel about using #
(pound) for groups. As in #barcamp [msg]??’
Chris’ hashtag recommendation was turned down by Twitter amid claims they would
never catch on…
Fast forward to
today and hashtags are pretty much everywhere on social media, and not just on
Twitter where they originated either.
But for all their popularity, there are still some
common mistakes that often catch people out, which can impact the effectiveness
of their hashtags. Here are three of them:
Email is at the
heart of every business – for keeping
in touch with clients, managing projects and marketing to customers – but it is so easy for your email inbox to get out of hand.
research,* the average office worker receives about 90 emails per day, and
sends about 40. That’s a staggering number of emails zipping back and forth and
taking up space in your inbox. Of course, because it’s all online, it’s
tempting to let the backlog build up, but if your inbox is so overflowing that
you lose track of important emails, or you just feel overwhelmed every time you
open it, then it’s time to do something about it.
Do you collect
data about your business? It might seem like an obvious thing to do, but for
many small business owners the answer is ‘no’, even though harnessing the power
of data can help you to increase your revenues, reach more customers and grow
In the modern
world, the most effective way to gather data is through a website. However,
according to research published in 2017,* nearly two million SMEs don’t have a
website, even though they stand to gain the most growth in revenue by having
one. So what’s so important about gathering data, and if you don’t do it
already, where should you begin?
Get Ahead VA
offers a wide range of business and marketing services. In our Service
Spotlight, we take a closer look at one of these and show you how our virtual
assistants can help you and your business. This month, with the aim of getting
organised for the new year, we’re looking at administration.
Happy new year,
and welcome to 2019! Here at Get Ahead VA we love a new year – it’s the perfect time to look ahead and make plans, and what better
plan for your business than to make sure it grows this year?
If you want to
see your small business blossom, here are three tried-and-tested methods which
can help to make 2019 a great year for your business.