Black Friday – a day on which retailers offer huge discounts to their customers – has been around for decades. It originated in America in the 1920s, and by the 1980s it had become one of the most important shopping days of the year. In 2010 the phenomenon crossed the pond, and in the last few years it has well and truly made its mark in the UK. In 2017, we spent £1.4 billion* in online Black Friday sales alone.
This year, Black Friday will happen on Friday 23rd November, and it is expected to be as significant as ever. But is this an event for big retailers only, or can everybody get involved? Read on to find out whether running a Black Friday promotion is right for your small business.
Should I take part?
There are plenty of good reasons to take part in this seasonal shopping bonanza. On Black Friday, shoppers will be ready to spend and actively looking for deals, so you might find it easier than ever to draw in new customers. It’s also a great excuse to clear out surplus stock, and it means you can boost your sales before the busy Christmas period.
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