Month: May 2022

At Get Ahead, we love business exhibitions. We love the energy in the room and we love meeting people. It’s exciting to learn about the latest industry trends, and some of our most productive relationships have been started at expos.

However, expos are not for everyone. They are great marketing tools, but they are not a magic spell to double your business or become the market leader. You might get a lot out of attending an expo, or you might not. In this blog, we look at what to consider before you sign up.

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Busy expos are tiring, but the work doesn’t finish when you take your stand down. It’s important to keep the momentum going by following up with the people you met at the expo as soon as you can. If you don’t follow up, some of your work at the expo will be wasted – a real shame when you consider how much you’ve invested in the event.

Here are our top tips for effective follow ups:

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If you own a public-facing business, a bank holiday may provide you with some great opportunities to generate more revenue and connect with new customers. However, in spite of the obvious advantages to opening your small business on a bank holiday, business owners may have questions about the legality of opening, employment rights, annual leave and overtime pay.  

This blog looks at small business rules and best practice for bank holiday opening.  

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When you’re building up to exhibiting at an expo, it’s easy to spend all your time planning your stand and designing a rock-solid lead generation form.  But promoting the expo in advance of the big day is important too, and plays a key part in increasing visitor numbers and helping you get the results you’re hoping for.

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Regular followers of Get Ahead will know that we love an expo, and our regional directors have really enjoyed getting back out to promote the business. But did you know that we also support our clients before, during and after business expos? An expo is a big commitment, but with our help, clients can get more from the event and embrace all the opportunities it gives them.

Here’s how Get Ahead supports businesses at expos.

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If you’re researching franchises and are considering joining the Get Ahead family, you might already have strong experience of people management. However, we also know that managing a team of employees is different from the Get Ahead model, where you’ll be working with a team of freelance virtual experts.

You’ll be pleased to hear that all our regional directors have established great relationships with the virtual experts they outsource client work to, even though they’ve had to navigate a learning curve. In this blog, we look at ways of building trust with your evolving team, and ways to empower themselves and you.

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We talk to Fiona Ibbetson who left the corporate world to have more quality time with her children while still pursuing a fulfilling career. Fiona is now RD of Get Ahead Leeds and Get Ahead York and Harrogate.

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It’s easy to see how Get Ahead’s outsourcing model works for small businesses and sole traders. But did you know that we also support larger teams and have some well-known brands among our clients?

Larger businesses outsource to Get Ahead for similar reasons to small businesses: it’s a flexible, cost-effective solution. However, working with larger teams is a bit different from working with small businesses. Let’s take a closer look.

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Promotions, competitions and giveaways can create a real buzz around your business expo stand, both in the real world and online. However, it’s important to put thought into your promo so it works for your business and isn’t just a gimmick.

In this blog, we look at how to plan promos and pass on some ideas that work too!

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