Many business owners experience barriers to delegation – potentially disastrous as your business cannot grow without it. Sometimes there is a deep-seated reason why you can’t ask for help; for others, it just hasn’t occurred to them! 

In this blog, we look at common reasons business owners struggle with delegating, and consider the ways you could overcome them.

Common barriers to delegation

1. Imposter syndrome

When we experience imposter syndrome, we believe that we’re an imposter in our sector. We feel like we shouldn’t be in the role of a business owner, or we don’t feel like we’re qualified to work in that industry. Imposter syndrome – unlike actual fraud – is when we have all the qualifications and experience to do our jobs, but we still feel like we shouldn’t be there.

Imposter syndrome is a barrier to delegation because if we don’t feel entitled to do our jobs, how on earth can we take the lead when we ask someone else to do it? And how can we give feedback with confidence? 

Sometimes, all we need to overcome imposter syndrome is a quick reality check. Look back at your qualifications, if you have them. And if you’re a graduate of the University of Life, spend time remembering how you learned all the skills that got you where you are today. 

If your imposter syndrome is more serious than that, it could be helpful to talk to a life- or business-coach. We have quite a few in our business family – talk to your local regional director if you would like an introduction. 

2. “It’s quicker to do it myself than show someone else.”

We’ve all said this at some point! But the truth is, showing someone else is a long-term investment in your business. Certainly, the first time you do it, briefing your staff member or outsourced support will take time. However, once that initial briefing is out of the way, your business now has two people who know how to do it, instead of just one. This means one less thing on your to-do list; it also gives the business flexibility as either one of you can take responsibility for it in future. 

Accepting that you will “lose” an hour while you brief someone else on how to do it is easier when you also see the long-term advantages you’ll gain in return. 

3. Micromanagement 

Micromanagement is often a symptom of a lack of trust. If you don’t trust your staff or external support team, ask yourself why not. If their work is rubbish, stop micromanaging and hire someone else! And if the problem is with you, take action. Remind yourself that your team doesn’t want to do a bad job – they’re on career paths too.  

Overcome barriers to delegation when you outsource to Get Ahead

If you’re struggling to ask for help, Get Ahead could be a good way to start. You’ll have a single point of contact in the form of your local regional director – they’ll be able to introduce you to the right expert who knows your industry and also has the right personality. 

Often, they’ll encourage you to start small, perhaps with some outsourced diary management. If that goes well, you have the option to increase the amount of support you receive. You’ll never be locked into a long contract, and there’s always the option to add or subtract services as your needs change. We hope it will all go well, but if anything doesn’t make the grade, you can discuss it with your regional director. This means you don’t have to give feedback directly to your virtual expert if you don’t feel comfortable.

If you’re ready for Get Ahead to support you, get in touch today – we’d love to hear from you! And if you’d like more information on how to outsource successfully, download our ebook here.

If you sell products on Amazon, you’re probably aware that it’s a great opportunity but one that’s hard to stay on top of. Continual changes and paid advertising are just some of the challenges AMZ retailers face on a regular basis, all of which can eat into your time and profits. 

Fortunately, help is at hand. At Get Ahead, we understand the opportunities offered by Amazon, but also the challenges. We’re committed to supporting businesses of all sizes, helping them secure an efficient, affordable solution for their needs. That includes helping you sell products on Amazon! 

In this blog, our virtual expert Leo shares some of his insights as we look at ways to support you with your Amazon shop. 

Why do retailers ask for support with Amazon selling?

Leo: Most retailers want to sell through Amazon because it’s the largest online marketplace. It’s a no brainer! Unfortunately, the size of Amazon also creates problems. Sellers have to compete to have their products seen by shoppers, which involves including the right keywords in the right places and other strategies. Without proper attention, pay per click (PPC) advertising might not give value for money. In addition, account management can be really complex, especially as Amazon continually changes its rules and expectations. 

For many of the sellers I meet, these problems translate into neglected Amazon accounts and listings. Some retailers know they should be on Amazon but haven’t even been able to get started. Usually, retailers know they need to take action but ultimately it’s too daunting. And because of the time involved, taking action with their Amazon account doesn’t seem worthwhile. Instead, retailers are getting on with selling through easier channels.

I completely understand why retailers do this. But I also know that, by neglecting their Amazon accounts, they’re missing out on considerable sales. 

Sell products on Amazon with support from Get Ahead

Leo: I’ve been helping retailers get the most out of their Amazon accounts for a number of years. And now, a collaborative team made up of myself, Get Ahead regional directors and our retailer clients, Get Ahead has put together a package to simplify the Amazon process in an affordable way. We’ve also come up with optional extras so you can get exactly the right support for your needs. 

Our basic package has the following features:
  • Daily account monitoring      
  • Bid adjustments   
  • Brand registry support  
  • Budget adjustments      
  • Unlimited campaign launches   
  • Unlimited keyword research   
  • Unlimited ASIN research 
  • Stock management – weekly     
  • Account health compliance and support 
  • Keyword tracking  
  • Competitor analysis     
  • Reports analysis and implementation   
  • Email communication (up to 24 hours response time)    
  • 1x Monthly Loom video update – For Ads and Account Management
  • Listing optimisation    
  • Graphic design – product images, A+ content 
Retail clients also have the option to add on:
  • Monthly in-house visit
  • 1x weekly Loom video update  
  • 1x bi-weekly Loom video update  
  • 1x weekly video/telephone call
  • 1x bi-weekly video/telephone call
  • 1x monthly video/telephone call
  • Brand storefront 
  • Close communication (WhatsApp, Skype, Slack, etc)
  • Other support as required

Like all Get Ahead services, you can turn support on and off as you need to. However, I would recommend committing to the basic package for at least three months to give it the chance to take effect. 

Get in touch to find out more

If you know you need support to sell products on Amazon, you’re not alone. Fortunately, we can help. Explore our site to find out more about how we work, or contact your local regional director today for an informal chat.  

Outsource social media and you’ll have complete peace of mind that your followers will stay engaged even when you’re on holiday. But outsourcing is just part of the solution. There is still a lot you can do yourself to keep your social accounts ticking over while you’re taking a break.

In this blog, our social media expert Leah outlines practical steps you can take to ensure your posts are consistent while you’re away. 

Value your break

You need a holiday. Smartphones and connectivity mean that it’s very easy to find yourself working while you’re away. But working on holiday means you don’t get the complete break we all need. So before you go away, put whatever you need to in place so you can switch off. Just because you can update your business Instagram from the beach, it doesn’t mean you should. 

Assess the potential risks

Depending on your business, you might choose to do a full risk assessment of your social media before you go on holiday. For example, if you receive most of your customer communication via your Facebook page, an unanswered complaint could create serious problems for your business. If this is the case, you should consider outsourcing your social media to someone like me. I can keep up with responses while you’re away so you have complete peace of mind. 

Even if neglecting your social media won’t have serious consequences, it’s still important to consider what could go wrong. This is because knowing how serious (or trivial) the outcomes could be will help you decide whether you should “just check your LinkedIn” while you’re on holiday or if you can switch off for a week without any negative impact.

Share your “out of office”

If your business will completely close while you’re away, putting up an “out of office” post will let your online community know. As a small business, your clients and customers will probably appreciate your honesty – it’s always valuable to connect with people on a personal level. 

Delegate to ChatGPT

If you don’t have time to write fresh social media content before you go on holiday, you could get ChatGPT to do it for you. The customer service AI can write on-brand posts, sharing your key messages.

Only choose this option if you’re already familiar with ChatGPT – if you’re new to it, you could lose valuable time working out how to get it to write what you want. 

It’s also important to check what it has written before you let it post for you. AI is a good servant but a bad master – don’t assume that everything ChatGPT writes is correct.

Find out more about Chat GPT here.

Schedule your content

Scheduling content has been a game changer for social media. It allows business owners to schedule a big batch of posts all at once, which roll out one by one across your social media channels. This works well if you have a busy week but it’s also a huge advantage when it’s time to go on holiday. Simply schedule your posts for the duration of your holiday so your posting remains consistent even when you’re not there to do it in real time. 

Scheduling content is not entirely risk-free – the last thing you want to do is schedule something controversial when you won’t be there to deal with your community’s response. Instead, stay safe with tried and tested, on-brand content. Maybe repost a successful blog, or share links to specific products or services.  

Outsource social media while you’re on holiday

The safest option is to outsource your social media for the duration of your holiday. This will mean that a real person (maybe me!) will post for you regularly throughout your break, providing seamless communication with your community. I can adjust scheduled content if something unexpected happens and respond to comments while keeping your brand message consistent. 

Outsource social media

Outsourcing social media is one of our most popular forms of business support. We offer the same flexible service for large and small businesses, ranging from one-off holiday cover to a full circle service. Find out more about our social media support here.  

PS – if you’re going on holiday tomorrow, we’ve put together our top out-of-office hacks here!

According to a recent survey of social media trends, video is where it’s at. Research shows that two-thirds of social media users feel that short-form videos are the most engaging form of social media content. Video production for social media means you’ll be creating engaging content to boost your following and strengthen your brand. If that’s something your business could benefit from, read on for some fresh ideas.

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When you outsource social media content to Get Ahead, your new social media manager will often use a scheduling platform. Scheduling platforms like Hootsuite and Buffer help us keep up a consistent presence on social media channels and definitely make life easier. However, there are some pitfalls to avoid too – our social media managers know them all and they thought they’d be useful to share!

In this blog, we look at the benefits of scheduling social media content, and note the pitfalls to avoid.

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Social media strategy is essential if you want to take your business channels to the next level. If you have a small business you’re planning to scale up, social media is a great tool to help you reach new customers. And it’s well worth investing in social media strategy to increase your chances of getting the results your business deserves.

In this blog, we look at why a strategic approach is important, and what you should consider when you’re planning future social media posts.

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Social media is a fantastic marketing tool, but it’s not without its downsides. Many business owners struggle to find a balance between maintaining their presence online and managing their time. Could the decision to outsource social media be the right one for you?

Let’s take a closer look.

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Online safety is an issue for everyone. Sometimes, very sadly, it makes the headlines, with vulnerable teenagers unable to escape social media’s darker side, or celebrities falling prey to trolls or cancel culture.

If you’re reading this, you’re probably not a vulnerable teenager or a celebrity. But social media safety is important for business owners too. In addition to protecting your identity and mental health, business owners are in a strong position to set a good example with relevant content, moderate views and helpful advice.

Let’s take a closer look at online safety for business owners.

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Get Ahead exists to provide back-office support for busy businesses. Since our foundation in 2010, we’ve supported a wide variety of businesses, including web and digital agencies. As an agency ourselves, we understand the importance of a consistent culture throughout the organisation, even when the work is delivered remotely.

In this blog, we look at what kind of work digital agencies might choose to outsource and how it could benefit the business as a whole.

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Regular clients and followers of our blog will know that Get Ahead are business outsourcing experts, providing support to organisations of all sizes. But did you know we can also help you deliver your client work? Our web agency clients find white labelling a particular advantage, with Get Ahead’s virtual experts stepping in to deliver work like:

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