How automation helps business is a common question at the moment. Automation, bots and AI seem to be everywhere, but are we using them in the right way to take our businesses to the next level?
In this blog, we look at how automation can streamline your processes and drive business growth.
Why does automation drive business growth?
There are all sorts of processes a business can automate. You might use a customer relationship management platform and automate some of your client interactions. Or you might use a social media scheduling tool like Buffer to ensure you post regularly.
Whatever automation you choose, it is usually quicker in the long run than doing the task manually. This saves time and money which you can reinvest in your business.
Automation for improved customer service
Automated tasks don’t just save time and money – they can also help you improve your customer service. Improved customer service can translate into better client retention, and build your reputation so you’ll attract new customers too.
For example, if you have a business which customers need regularly, like a garage that offers MOTs, sending out automatic reminders to your clients will help you provide a higher standard of service. Or you might run events, in which case you might hold a record of clients’ special days. Contacting them to suggest they throw their next party with you could be just the service they need. In either case, you’re nurturing relationships with your existing customers – your most important client group for business growth.
Developments in ChatGPT enable businesses to solve basic inquiries through automation. This means your customers can find their answers more quickly than if they had to wait for office hours – another way to provide the great service your customers deserve.
Trends indicate that some customer bases, such a millennials, prefer automated interactions. Savvy business owners know their audiences and choose the right level of automation for their customer service.
Automation for consistent, targeted marketing
Marketing is an essential part of business growth. When we use automation to ensure our marketing is consistent, we improve our chances of connecting with more potential customers.
We can also use automation to target specific groups, particularly those who are likely to buy our products. For example, Facebook ads enable businesses to show their content to people who are of a certain age and gender, or who have relevant interests that would make them more likely to buy from you.
How automation helps business…and how Get Ahead helps too!
We love helping our clients automate processes like customer service, social media and more. Automation is a great solution but it’s worth investing in the right platform and setting it up correctly before you start. The Get Ahead team have helped countless clients get started with automation. To find out more, read our interview with one of our automation experts, or watch our video.