Month: March 2020

A lot has changed in a week, and this continues to be a very strange time for the world. The UK government has now ordered all pubs, restaurants, cafes, libraries and gyms to close, as well as shops selling non-essential items.* Many businesses are feeling the impact of these new protective measures, especially small businesses and independents, and many business owners now find themselves in the position of trying to keep things running while also heeding expert advice.

If you are one of the many people trying to come to terms with this new reality, we’re here to help, with some advice about how to market your business, mindfully and sensitively, during this difficult time.

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A lot has changed in a week, and this continues to be a very strange time for the world. The UK government has now ordered all pubs, restaurants, cafes, libraries and gyms to close, as well as shops selling non-essential items.* Many businesses are feeling the impact of these new protective measures, especially small businesses and independents, and many business owners now find themselves in the position of trying to keep things running while also heeding expert advice.

If you are one of the many people trying to come to terms with this new reality, we’re here to help, with some advice about how to market your business, mindfully and sensitively, during this difficult time.

1. Acknowledge it

The first thing to do is acknowledge to your customers what is happening, and what your business is doing to respond to the crisis. This might include closing brick-and-mortar stores, having your staff work from home or – if your business is part of a key industry – introducing new safety and hygiene measures. Whatever field you are in, it’s important that you talk to your customers, rather than just continuing with business as usual.

2. Reassess your marketing

Chances are you’ve already planned your marketing for the next few weeks or months – perhaps you’ve drafted email newsletters, scheduled Twitter or Instagram posts, or written blogs. If that’s the case, now is the time to go back over all your content and marketing plans and rethink them. Are they still relevant, given what is happening? Can you replace them with something more appropriate? It is much better to put in extra work to do this now, rather than ploughing ahead with content or campaigns that no longer strike the right tone.

3. Be agile

Typically, we advise business owners to plan ahead and be prepared – this is still important, but the next few months will likely require you to be more agile and responsive in your marketing efforts. This is an unpredictable, fast-changing situation, so any content you prepare could become redundant after a few days or weeks. Instead, try to be more flexible, and be prepared to change your marketing quickly if required.

4. Keep up your presence

It may feel like the best option right now is to stop marketing altogether. But if you feel able to keep doing it, and it is appropriate to do so, then you can continue to promote your business. Perhaps you could adapt your offering to suit the latest advice (e.g. focussing on online work, or selling vouchers that can be redeemed later), but even if you have to close, you can at least stay present with your audience as things progress. Despite the current atmosphere of uncertainty, this is temporary, and your customers and clients will want to return to you once this has passed, so let them know that you will be ready to welcome them back.

If you need extra support for your business during this tricky time, please give Get Ahead VA a call on 01483 332220 or email us at office@getaheadva.com. Our team of virtual assistants is happy to help with whatever business and marketing services you need. In the meantime, we hope you and your loved ones stay safe and well.

* https://www.bbc.co.uk/news/uk-52010707

There’s no getting away from the news at the moment – the coronavirus pandemic is making headlines everywhere, and more and more countries are taking measures to slow the spread of this flu-like disease.

At time of writing, the UK government has not closed schools. However, Boris Johnson has advised that anybody who can work from home should do so, and he has also recommended against public gatherings in places such as pubs and theatres. Given the measures already in place, it seems likely that the schools may close, in which case children will be joining their parents at home for the foreseeable future.

Here at Get Ahead VA, we are very fortunate to have a team of experienced home-workers, many of whom also have children, and so they have a wealth of advice to share about juggling work and family under the same roof. So if you’re concerned about how you’ll handle the next few weeks, don’t worry. Here are our top tips about working from home with your kids.

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It won’t have escaped your notice that coronavirus is having a huge effect on businesses, with direct implications for the retail and travel sectors. And as you’ll know if you manage a team of office-based staff, the effect of self-isolation is becoming apparent too. As more people choose to self-isolate, more team leaders are finding themselves having to manage people working from home, which can be a new experience, and not always an easy one.

Virtual assistants nearly always work from home. I’ve been managing my team of virtual assistants for nearly a decade – a lot of what I’ve learned may help other businesses as workplaces are forced to flex around coronavirus.

Here are my top tips:

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Have you ever considered outsourcing for your business? Whether you’re struggling to stay on top of your social media, or you need someone to get your accounts in order before the end of the financial year, outsourcing can be really useful for busy business owners. To get you started, here is our comprehensive guide to how outsourcing can help you.

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When a news story breaks, many business owners leverage it in content marketing. We might be blogging about workplace bullying in the wake of Priti Patel’s dismissal, or crafting a really engaging meme for International Women’s Day (which is on Sunday, by the way). By and large, this is a good thing. Current content with an immediate appeal offers value for clients – it’s helpful for them to hear a different opinion, and it’s a great opportunity to show that your business takes a humane and inclusive stance on issues like workplace behaviour and equality. It’s good for SEO too – people Googling for the news story may find your content too and hey presto, lots of lovely conversions.

But there is another side to this. To be successful business owners, we also have to be responsible business owners. Some current affairs stories are inappropriate launch pads for content marketing. Coronavirus is one of them.

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When a news story breaks, many business owners leverage it in content marketing. We might be blogging about workplace bullying in the wake of Priti Patel’s dismissal, or crafting a really engaging meme for International Women’s Day (which is on Sunday, by the way). By and large, this is a good thing. Current content with an immediate appeal offers value for clients – it’s helpful for them to hear a different opinion, and it’s a great opportunity to show that your business takes a humane and inclusive stance on issues like workplace behaviour and equality. It’s good for SEO too – people Googling for the news story may find your content too and hey presto, lots of lovely conversions.

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