Social media doesn’t always feel like a friendly place, and when it comes to making business connections online, your social media channels can sometimes feel more like a stream of self-promotion than a genuine effort to make a connection.
But it doesn’t have to be this way. Today, in honour of the UN’s International Day of Friendship, we’re looking at how you can put the camaraderie back into social media, and use the top social networking site for business, LinkedIn, to make real connections that will benefit both your business and your life.
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