Here at Get Ahead VA our team includes experts in a wide variety of fields.  From Accounting to Admin, Hootsuite to Holiday cover, Email Marketing to Excel, our virtual assistants can add value to many aspects of your business.  Every month we deliver some of this expertise to you, with a series of ‘How to’ guides to help you get the best bang for your buck in your business.

In this guide one of our social media management experts Jenny talks about how awareness days can form an effective part of your social media strategy.

Did you know today is IT Professionals Day, celebrating the contribution IT professionals make to modern business?  If you run an IT business, today could be a great day to spread the word about how your company can benefit and support others.

Awareness days can be an excellent reason to talk about your business online and an important part of your social media strategy.

LinkedIn can be an excellent marketing tool for your business.  From simply posting updates to sophisticated advertising campaigns, there are a number of ways in which you can harness its’ potential.

One way you can use LinkedIn in your social media marketing strategy is through Text Ads.  Text ads are a simple and easy way to get started with Linkedin advertising.  You can choose the audience you want to reach, easily create your own ads, set your own budget – without contracts or long-term commitments.  You only pay for the adverts that work – per click or per impression.

Text ads appear on the right hand side of a LinkedIn page and you can create them yourself using the step by step LinkedIn guide.