Social media for small businesses – how to use ChatGPT to generate content

Social media for small businesses can be a challenge. Along with selling your products and services, keeping up with the invoicing, answering calls and emails and staying on top of your files, you’re also trying to find time to market your business on social media. It’s a big ask. 

Fortunately, there are several options available to help you post regularly on social media and still keep on top of your core business. In this blog, we’ll take a look at AI and how to use ChatGPT to generate content for your social channels. 

ChatGPT is an artificially intelligent platform that uses existing internet posts to answer questions and create content. This means it can give you ideas for social media posts and even write them for you. 

ChatGPT is free and you can use it by visiting the ChatGPT website and creating a login. Once in, it gives you the option to “message ChatGPT.” This is where you type in your request for information, whether you just want ideas or a whole social media post. So you might start by typing, “suggestions for social media posts for an outsourcing agency.” 

Then see what you get! And if you see an idea that appeals to you, ask ChatGPT to write you a full social media post about it. 

Some social media scheduling tools (e.g. Hootsuite) have artificially intelligent content generators too, aligned to calendars of awareness days. Simply click on the prompt and allow it to write your content!

Whether you used ChatGPT or the AI in a scheduling platform, you should now have a useable social media post. But before you copy and paste it into your social media platform, read it thoroughly and make sure it really is what you want to share with your followers. If it isn’t, you don’t have to ditch it completely – just make a few changes instead. 

Before you post, check the AI generated content. Ask yourself…

Is it really saying anything?

A danger with ChatGPT is that it sometimes generates posts that are all style and no substance. Check whether the content it has created for you is actually useful to your followers. If not, be prepared to add to the post yourself. 

Does it make the right point? 

ChatGPT takes its information from existing internet posts. This means that if you have a different point of view, or a new angle to share, ChatGPT won’t be able to incorporate it. Remember to check that ChatGPT has taken the same line you would. If you believe rising prices in your industry are a good thing and your followers need to know about them, make sure that’s the point that ChatGPT has made for you. And if isn’t, change it. 

Does it have the right tone? 

Check the post for tone too. ChatGPT reads like…ChatGPT. It’s bland, it’s not quite human and all its emotion (the bit that makes the post engaging) is second-hand. Fortunately, you have the power to remove the cliches, tell your followers how you actually feel and maybe swap some of the wording about. Trust your judgement. If you think the post sounds cheesy, it sounds cheesy. Tweak it until it reads smoothly and sounds like you. After all, you’re the person your followers want to engage with! 

A good thing about AI is that it won’t be offended if you change what it has written! Remember that it’s a good servant but a bad master – ultimately, you are the one who has control over your social media channels. 

Whatever your experience of social media and/or AI, Get Ahead are here to help. Our experienced social media managers can provide as much or as little support as you need. From helping you with ChatGPT basics to setting up your social media platforms, writing content to in-depth analytics, our team can support you to grow your business through social media. 

Here are some of our top resources about social media – check them out! 

Social media for small businesses – long-term solutions – Get Ahead VA

Ten realistic social media ideas for small businesses – Get Ahead VA

How do I create a social media strategy and why does it matter? – Get Ahead VA

Find out more about our services or call 01483 332 220 to discuss in more detail.