Content development and management
Written content is an important element of marketing. Encompassing web copy, blogging, social media posts and more, good content development and management can make a huge difference to the success of your marketing campaign.
Content writing services
Well-written content has many benefits for your business. The term “content” covers not only blogs but also web copy and social media posts.
Blog writing services
Regular blogs will boost your SEO by increasing the number of keywords on your website. With a well-researched tone of voice, written content will also strengthen your brand and position you as a reliable source of information.
Blogs are a very cost-effective marketing tool. Once written, you can use them as a foundation for newsletters, social media posts, presentations, videos and more. They can also save you time – referring a customer to accurate written information could free you up from long email replies or phone calls.
Our experienced bloggers will not only write individual posts but feed them into a wider strategy. They’ll work with you to identify goals, then create blog posts that will help you achieve them. You might have a stand-alone content strategy, or one that fits into your wider marketing plan.
Our experienced copywriters will create a strong online presence, translating your business into exciting, readable content to attract new customers and support existing ones. They’ll work alongside the rest of the web team, or can slot in seamlessly with your preferred web developer or in-house team.
Social media content
Some information works better as a short social media post than as a long blog. Our social media experts will craft well-written posts that reflect your business, and bring them to life with on-brand graphics.
All our content writers will also manage the content. Content management includes ensuring blogs and social media posts are shared frequently and regularly. Our content creators will also ensure they have all the information and pictures they need to make a great post and maximise interactions.
Outsource content writing Outsourcing content writing means you benefit from a fresh perspective on your business. When an external marketing manager or content writer finding new ways to present your business, they’ll focus on the key messages and goals, rather than becoming involved in the complexity of the business. This will translate into clear messages for your customers, strengthening your brand at the same time.
If you think you could benefit from our content writing services, we’d love to hear from you. Complete our contact form or call our head office – we’ll connect you with your local regional director.