Area of expertise: Marketing, Copywriting and Social Media
When & why did you join Get Ahead VA: I joined Get Ahead VA in April 2023 after a friend recommended the company to me. I was looking to return to marketing and communications but in a way that worked around my young family. With Get Ahead VA I can work flexibly whilst also having the support of the wider team and the independence to choose my own hours. Get Ahead VA has a great reputation for flexible working, team support and client care – so it felt like a great fit for me.
What did you do before you joined Get Ahead VA: I have worked in the marketing and communications sector for over 15 years, across diverse industries such as radio, healthcare, luxury lifestyle and charity and for brands big and small. Having spent many years working in agencies I then moved in–house and more recently I have worked as a freelance consultant, supporting clients with public relations, copywriting services, social media strategy, content and management and much more.
Career highlight to date: I have had the opportunity to work on some fantastic brands of varying sizes and industries throughout my career but my time at Global Radio was the most exciting and rewarding as I was part of the marketing team that launched the Capital FM network across the UK. Launching a UK wide radio network in regions previously unfamiliar with the Capital FM brand required devising and implementing a multi-layered marketing campaign designed to both raise brand awareness in the new transmission areas and help embed the brand locally. It was a huge, never-ending task but an enjoyable one that I learnt a lot from.
Plans for the future: I look forward to continuing my career in marketing and communications, taking time to invest in upskilling and further learning about my trade. I hope to take on more client work as time allows and to see where that takes me.