Five ideas to spring clean your small business social media!
Social media is a great free marketing tool for small businesses. It’s quicker and easier to update than your website, and a brilliant way to interact with your clients and customers.
But social media evolves all the time. What was working for you when you first started might not be as effective now. Maybe a new platform has come along and it’s time for you to get involved. Or maybe you need a new process to help you post consistently without your core business losing out.
As it’s springtime, we asked our social media manager Natasha to share her top tips for spring cleaning your social media! Read on to find out more.
1. Spring clean your social media accounts
Most businesses use more than one social media platform. However, platforms come and go – for example, Twitter (now X) used to be a busy business hub but now since the platform’s re-branding it’s largely used for political commentary. Businesses change too – maybe Facebook worked well for you when you first started, but now you’re gaining more interaction on LinkedIn. The important thing is to evaluate which platform your own clients and customers use, and make sure that’s the platform where you post most often.
If you have accounts that are getting considerably less traction than others, let them go altogether and enjoy the time and money you save!
2. Spring clean your bios
When did you last update your social media bios? Take a moment to reread them and consider whether they still reflect you and your business. If your business has grown or changed direction, make sure your bio reflects that.
3. Spring clean your social media tools
Take some time (or ask someone like me!) to research social media tools that could be making your life easier. From new scheduling apps to advanced analytics tools, you might find some new tech to help you get more out of social media.
It’s easy to feel overwhelmed by the number of options available, but don’t worry – Get Ahead can help. As one of their social media managers, I am often asked to help a business owner choose what tools to invest in. I talk to them about whether they want their posts scheduled in advance or a better understanding of the data, or something else. Then I share my experience to help them make the best choice. Contact Get Ahead to find out more about how we can help.
4. Spring clean your social media management
Many business owners post on social media in an unplanned way, as and when something social-media-worthy crops up. While this can be delightfully fresh and spontaneous, it can also lead to inconsistent sharing and long gaps between posts.
Take some time to think about your social media management and work out what you need to make it better. Consider setting up a folder where your team can add photos and stories – this will mean you always have content to draw upon, as well as showcasing different colleagues and different points of view. Making social media a regular agenda item at your team meeting might be another way to gather content ideas and share success.
5. Spring clean your work diary
If you’re struggling to post regularly, consider blocking off time in your work diary to create and schedule social media posts.
It’s also a good idea to weigh up whether posting on social media is the best use of your own time. Would you have more time, more headspace and more effective social media if you got someone like me to do it instead? If you think it would, talk to Get Ahead today – the solution you’re looking for might be more cost-effective than you think.
Outsource social media
We hope Natasha’s ideas will help you structure your social media and get more from Facebook, LinkedIn, TikTok and other channels. And if you think you could benefit from support from Natasha or one of our other social media managers, we’d love to hear from you. Contact us to find out more.
PS – if you’re looking for inspiration for different social media posts, check out our top ten ideas here!
