Pretty much everybody’s blogging these days, which is a really good thing.
There are many reasons why businesses should blog, from boosting their SEO rankings (because we all know just how much search engines love new content!) to raising brand awareness and positioning themselves as thought leaders.
But here’s the thing…not everybody’s sharing their blogs.
Blog-writing is only half of the equation, the other half involves sharing your posts far and wide. By doing this, businesses can increase the chances of their blogs being read, shared and commented upon.