Here at Get Ahead VA our team includes experts in a wide variety of fields.  From Accounting to Admin, Hootsuite to Holiday cover, Email Marketing to Excel, our virtual assistants can add value to many aspects of your business.

In our Expert Showcase series our team deliver some of this expertise to you, with a series of ‘How to’ guides to help you get the best bang for your buck in your business.

In this guide one of our marketing and PR specialists Starr talks about how you can video to boost your online marketing and make a real impact with your customers: 

Video is a hot topic for 2017.  In fact, it has seen a massive rise in importance over the past few years.  This is driven by a number of factors, including the increasing use of mobile, our time poor/information hungry lifestyles and the increased accessibility of technology.  Gone are the days where video was a highly expensive medium for only the largest of companies with the biggest of budgets.  You can now get started with video straight away, by yourself and from the comfort of your own home with just your smart phone.


We all have a vision in our heads of an angel – the being that came to bring messages of good news and great joy in the nativity story – or the little girl dressed in white with her fluffy halo on her head in the school play.  But how does that work in a business context?   What is a business angel?

“An angel investor is a high net worth individual who makes use of their personal disposable finance and makes their own decision about making the investment.” UK Business Angels Association

A business angel is someone (or a group of people) who decides to invest their money in other businesses.  It is described as equity finance, as the angel would usually take shares in your company in return for the finance they are providing.  In contrast to other forms of lending, angels will usually wish to volunteer their expertise as well as their money, helping you to achieve your objectives and them to achieve a return on their investment.  One of the most famous groups of angel investors is of course the BBC Show Dragon’s Den.


April is National Pet Month and up and down the UK thousands of people will be celebrating life with their pets.  The National Pet Month charity aims to promote responsible pet ownership, make people aware of the mutual benefits of living with pets, increase public awareness of the role of pet care specialists and raise awareness of the value of working and assistance companion animals.

For some individuals, assistance dogs are a vital part of their life that enables them to get to work every day.  For others, pets are simply a happy part of family life. So could an office dog (or cat or goldfish?) actually boost your productivity? 


Historically, finding funding for your business was a fairly straightforward business.  You asked the bank, or you saved up enough money yourself.  But in our digital, virtual age, there are far more funding sources on offer.  Of course, the bank (or building society) is still an option, but it isn’t suitable for everyone.  There are friends and family, who can be a fantastic support for your business – both financially and emotionally.  Then come other options such as angel investors or crowdfunding.

“Crowdfunding is a way of raising finance by asking a large number of people each for a small amount of money.” UK Crowdfunding Association

Sometimes referred to as crowd sourcing or peer to peer lending, crowdfunding is the opposite of traditional lending.  Instead of asking a few people (such as a bank) for a larger sum of money, you break it down and ask for a larger number of people to invest a little.  This makes your investment much more accessible for everyday people, not just major investors with big sums of money.