Month: July 2023

Business admin for personal trainers can be a distraction from your core business. If you’re a personal trainer, your business is to help your clients get fitter, stronger and healthier – it’s a brilliant job and you make a real difference to people’s lives. 

The downside of being a great personal trainer and offering a fantastic service to your clients is that you might fall behind on your business admin. Fortunately, Get Ahead are here to help! In this blog, our admin expert, Lucy, looks at some of the key challenges personal trainers face and how she helps overcome them.

Business admin for personal trainers – challenges and solutions
Personal trainers are never at their desks!

Your core business takes you out and about, to parks, leisure centres and even people’s homes. This is great for your clients, but it does mean you get far less desk time than people with office-based jobs. It’s easy to leave your admin, emails, social media and invoicing until the evening, but this isn’t ideal either – I know many of the personal trainers I’ve worked with have very early starts. 

However, outsourced support could be the solution you’re looking for. I’m proud to say I’ve built strong, trusting relationships with the personal trainers I’ve supported. This means they can leave their admin to me while they’re with their clients, doing what they do best.

No one can do everything, but everyone can do something

I love that quote – it describes the reasons for outsourcing perfectly! If you’re an experienced personal trainer, you’re probably amazing at creating individualised fitness regimes. You’ve invested your energy at improving in that area, rather than learning how to use accounting software or streamline your social media. Your clients love you for it, but it might not be great for your business. 

But just because admin or marketing isn’t your thing, it doesn’t mean you have to worry about them. Instead, pass them onto someone like me who loves back-office jobs and does them quickly. I might be able to do a job in one hour that would take you two hours – that’s an efficiency that makes sense for a small business like yours. 

You want to improve your service, not increase your numbers

When you work on your own, gaining more clients is not necessarily your business goal. When will you have time to train them all? Instead, you’re probably focused on improving what you offer to the clients you have. 

If improving your service is your business goal, tailor-made support is probably a better solution than a crash course in growth. When you receive support from a virtual assistant like me, I’ll listen to your needs and – working with your local Get Ahead regional director too – we’ll find a solution to help you achieve your specific business goals.

Business support for personal trainers – a flexible solution for micro businesses

Get Ahead supports lots of businesses in the wellness industry. We’ve built up our knowledge of the different challenges the industry faces and we’re working on improving our service so we can help you meet specific goals. 

If you’re a personal trainer looking for reliable, affordable business support, we’d love to help. Explore our site to find out more or contact your local regional director. 

PS – we’ve put together some of our ideas in this infographic

Outsource digital marketing and you could see a real difference in your online presence. 

Getting your business out there can be tough if you work in the wellbeing industry. Your diary is so busy with appointments that it’s hard to find time to blog or post on social media. Equally, your expertise might lie in hairdressing, manicures or reflexology, rather than marketing. That’s no bad thing – everyone can do something but no one can do everything. 

Fortunately, outsourcing can be a time and cost-efficient way to market your business, especially when you don’t have time to do it yourself.

In this blog, our digital marketing expert Mel explains the advantages of social media for the health and beauty industry, and shares her top online marketing ideas. 

Why does outsourcing digital marketing help health and beauty businesses?

Outsourcing digital marketing is a great solution for businesses like yours. Many people seeking health and beauty treatments start with the internet – often, it’s social media that has given them the idea to have the treatment in the first place.   

With a ready-made online community, it’s important to find your own way to tap into it. Marketing your wellness or beauty expertise online is a great way to connect with new audiences and grow your business. Make it personal – what you do is all about trust and building relationships with clients. Don’t be afraid to be yourself! 

Here are some of my favourite ideas for marketing your wellness business online:Share before and after pictures

Share before and after pictures

Instagram and Facebook are both fantastic platforms to share before and after pictures. If you’ve transformed a client’s look, show how they used to look and how they look now. And if your business is about feeling good rather than looking good, sharing a testimonial about how much better a client feels now can send a powerful message too. 

Build your community of people in the know

Everyone wants to find their tribe so why not build a community of your clients? These will be people who know what makes your services different and come to you time and again. When would-be customers see the interactions, in-jokes and generous sharing of tips and advice, they’ll want to join in too. 

Build a community by tagging clients and asking questions that encourage discussion. Remember to reply to comments and thank anyone sharing their own top tips. You can also encourage your community to use certain hashtags. This will make your brand available to a wider audience, as well as showing those beyond your community that you do what you say you do. 

Create and share videos

A great way to show people what you do is to create videos and share them on your website, social channels and via your newsletter. A video can help a potential client know what to expect from a session or treatment with you. It’s also one of the best ways to get your personality across – really important for health and beauty businesses where trust and a personal connection matter. 

Sign up for a Google My Business page

Google My Business is a free service where your business will appear when someone searches for what you offer within your local area. This is a brilliant opportunity for businesses offering in-person treatment – they can increase their online visibility and reach more customers. Find out more about Google My Business here.

Send out a regular newsletter

A newsletter is a great place to share news, offers and top tips. Encourage readers to open it by putting a special offer inside, or share some helpful information that will help them get more from their sessions with you. Depending on what your business offers, you might like your newsletter to be for “members only” – people who have paid to receive regular wellness advice, health challenges or seasonal beauty tips from an expert. 

Sell your products

Facebook and Instagram both have selling features, enabling you to sell products online. If you make your own health and beauty products, you can use social media as an extension of your ecommerce website. Alternatively, your business might be a named stockist of a particular cosmetics brand. And if your business is about fitness, why not use your social channels to sell yoga mats or performance clothing? 

Outsource digital marketing to Get Ahead

If you like the sound of Mel’s suggestions, we’d love to help you make the most of them! Outsourcing your social media, newsletters and other digital marketing will give you the results your business deserves, without taking you away from your clients. To find out more, contact your local regional director today – they’d love to help you take your business to the next level.