As we prepare for the shutdown of Universal Analytics at the end of June 2023, it’s important that business owners are ready for the new analytics programme, Google Analytics 4. Our new Google Analytics 4 migration services are here to help, but it’s useful to have your own understanding too. 

What is Google Analytics 4?

Google Analytics 4 (GA4) is the latest version of Google’s analytics software. If you have a retail business, you probably use Google Analytics already. It’s a data collection tool that with monitoring, visualisation, reporting and interpretation features. These help users to track their customers, look at trends and decide where to focus their energies. 

GA4 comes with a variety of new features. For example, its developers have improved the display to make big data more user-friendly. They’ve enhanced the online privacy to make it compliant with current laws and best practice. They’ve developed additional user groups so you can track customer behaviour more accurately. And they’ve created the capability to combine data from your apps and websites in once place, so you can see a more complete picture. Fantastic. 

Why does GA4 matter?

The first thing to say is that the current Analytics platform, Universal Analytics, will disappear at the end of June and be replaced by GA4. If you haven’t migrated by then, your analytics data will be lost. 

But the change in Analytics platforms is also an opportunity. If you haven’t used Google Analytics seriously yet, the advent of GA4 is a good time to start. Savvy business owners look at their web data regularly and build up a picture of their online performance. They can feed this information into their broader strategy to maximise their chances of success. This is a great habit to get into – one which can really help you grow your business. 

Unfortunately, it’s not always as simple as just opening up GA4 and seeing everything you need to know. The new platform is there to help you, but you need to understand its capabilities before you start. With good understanding, you can review and interpret the data it gives you, and use your findings to good effect.

Google Analytics 4 migration services from Get Ahead

There is a lot of responsibility when you’re running a business. We know that there are many fantastic businesses out there who are so busy providing their core services that they don’t have time to look analyse data. Data analysis is not everyone’s strength – we’re always meeting business owners who know they should be looking at it but keep returning to the tasks they’re good at instead. 

If the arrival of GA4 is the catalyst you need to start reviewing web data and acting on the results, Get Ahead are here to help. Our data experts love helping business owners get more from their websites. We’ve put together three packages so you can choose the right level of support for your needs. These packages range from migration and compliance checking to detailed training and improved SEO. 

To find out more about our packages, check out our summary here.

To find out more about our data experts and web developers, visit our team page here.

Outsource web design and benefit from a fresh pair of eyes, expert knowledge and a quick turnaround.

The internet revolutionised the way we do business, but it has also raised the bar in marketing. Now every website needs a website, and every website needs maintaining. Fortunately, our web experts are here to help! They’ve pooled their three favourite ideas for improving your website without going back to the drawing board. Here are some little changes that could make a big difference.


Many business owners know they need a new website, but feel daunted at the prospect of starting from scratch. Fortunately, our experienced web designers are here to help. Our web experts will see you safely through the whole process, keeping you on track and delivering results you’ll love.

When you’re updating your website or starting a new one from scratch, you’ll usually end up working with a team of our virtual experts, made up of marketing managers, copywriters, graphic designers and web designers. We can also work alongside your in-house team or preferred freelancers.

In this blog, we look at how web design works in practice.


Good web design is important because your business website is an online reflection of your business. To be effective, its design, content and functionality all need to work well and look professional.

Let’s take a closer look at our top five reasons why good web design is important.

Why is good web design important?

Good web design is important for lots of reasons. Here are our top five:


IT breaches are nearly always serious. No business can afford to compromise data security or risk losing trade because of a computer virus.

In this blog, we look at some of the ways businesses of all sizes can protect their computer systems from hacking, data breaches and other problems. Some of these responsibilities are for management; others are good habits that everyone should get into.

IT responsibilities for management


Get Ahead exists to provide back-office support for busy businesses. Since our foundation in 2010, we’ve supported a wide variety of businesses, including web and digital agencies. As an agency ourselves, we understand the importance of a consistent culture throughout the organisation, even when the work is delivered remotely.

In this blog, we look at what kind of work digital agencies might choose to outsource and how it could benefit the business as a whole.


Regular clients and followers of our blog will know that Get Ahead are business outsourcing experts, providing support to organisations of all sizes. But did you know we can also help you deliver your client work? Our web agency clients find white labelling a particular advantage, with Get Ahead’s virtual experts stepping in to deliver work like:


You’ve fulfilled your dream of working for yourself and being your own boss. This is great news – we’re thrilled for you! But we also know that working alone can be tough. This applies to people in many professions, but particularly business coaches and life coaches, who give so much support to others that they sometimes neglect their own businesses.

In this blog, we look at ways to make working for yourself as fruitful and efficient as your business deserves.

The advantages of working for yourself


SEO stands for search engine optimisation, which is the fine art of helping Google find your website. Many factors play a part in getting your website to the front page of Google, including keywords and the way your website is constructed. SEO may seem overwhelming, but by understanding what Google is trying to get out of the deal, you will start to understand how SEO and keywords work too.


Sometimes, we have a job on our to-do list that we don’t like doing, or don’t have time to do. Some of those jobs are commonly outsourced – for example, many of us use an accountant and/or an app like Xero to keep on top of our invoicing. But what about cold calling? Or email management? Or social media?