While many B2B businesses go quiet over summer, many B2C businesses become very busy. If you work in hospitality, tourism, retail, travel or any other business that historically has its busiest period in July and August, it’s important that all your back-office support works perfectly – it’ll underpin your core business and help you get the most out of the season.

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As we head into the summer months, many business owners take time off, whether we’re able to go abroad or simply enjoy what the UK has to offer. It’s so important for your health and for your business that you take a proper break – we always come back refreshed and productive and we’re sure you will too! One of the ways we support business owners taking leave is to provide a telephone answering service. In this blog, we look at our popular telephony service and how it can make a difference to your business.

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We’ve had beautiful weather here in Surrey recently, reminding us that summer offers lots of different opportunities to market our businesses. In the warm weather, we all go outside more and a spirit of optimism shines through our social media posts. B2C businesses are often busy in the summer, while B2B businesses provide great support to each other during the traditionally quiet months of July and August. With the right marketing methods, there is potential to expand these areas of our businesses.  

Brilliantly, this summer mood and seasonal opportunity can be turned into some fresh new marketing material. Read on for some ideas!

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Top tips from our newest regional director, Joanne McGowan

Joanne McGowan has been part of our network for a number of years, and when we learned she was looking for a franchise opportunity, it sounded like the perfect match. She took over the running of the Guildford and East Surrey office at the start of June.

Joanne has lots of ideas for keeping businesses running smoothly, so she was the perfect person to interview for our holiday blog! Here are some of her insightful tips:

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Many of us have worked through previous summers in air-conditioned offices. But with the pandemic turning us into homeworkers, more of us will be battling to stay cool at home while still working effectively and achieving the right results.

In this blog, we share our 5 tips for working effectively from home in hot weather.

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Many B2B organisations find the summer is a slightly quieter period. If you work in a business that historically has its quietest months in July and August, take advantage. Savvy business owners use this quiet time to get ahead with admin, marketing, CRM and practical maintenance so that they can hit the ground running when autumn comes. Knowing you’re up to date can also make it easier to relax if or when you go on holiday yourself.  

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At Get Ahead, our great strength is our team of virtual experts. Every member of our team is an expert in at least one area of business support. This month, we meet Jacinda Love, one of our newest virtual experts.  Jacinda is an experienced marketing manager whose work covers writing and editing, branding, strategy, social media and more. She believes passionately in “joining the dots” – feeding every piece of marketing into an overall strategy to get the best results for Get Ahead’s clients.

In this blog, Jacinda takes us through her approach to the social media aspect of her role.

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