Category: PR

Hotel digital marketing covers everything from your website to social media – any kind of marketing you do online, essentially! One of the most important areas of digital marketing for hotels and holiday rentals is review management.

In this blog, our digital marketing expert Mel explains why reviews matter and explains ideas for getting guests to leave reviews. She’ll also share tips for how to manage reviews once you’ve received them.

Why do hotel and holiday rental reviews matter?

 

Mel: Arguably, reviews matter more in the hospitality industry than anywhere else. This is because people usually go on holiday to somewhere new – that’s part of what makes it a holiday! What this means is that your guests have to rely heavily on reviews to help them make the decision about whether or not to stay at your hotel.

If the potential guest finds it’s a toss up between two hotels, they’re going to choose the one with the most positive reviews.

Remember, every interaction is an opportunity to show your personality. Reviews will give potential guests an idea of what to expect…and so will the way you reply.

How can I encourage guests to leave reviews?

Mel: Ask them! Most people love to be asked – they feel great having their opinion valued. Asking also shows that you’re confident in your services – let your confidence shine out!

A good time to ask is when guests check out. The sooner they leave the review, the more honest and specific it is likely to be. You could have a QR code on the front desk for guests scan – that way, they can leave their review while waiting for their taxi.

How do I manage reviews of my hotel or holiday rental?

Mel: Naturally, we all want a lovely collection of five star reviews! However, we also need to be realistic. Not all reviews are going to be positive – some might be mixed and others downright bad.

Working in digital marketing, I’ve noticed that every single review is an opportunity to show how good you are at what you do. Even a bad review gives you the chance to reply and show how good your customer service and problem-solving skills really are.

  1. How to deal with positive reviews

These are the easier ones to deal with! Even though they usually require less attention, it’s still a good idea to take time to reply and thank the reviewer for their praise. This shows your upbeat side, and also demonstrates that you love interacting with people – two characteristics to make a future guest feel welcome.

  • How to deal with negative reviews

Mixed or negative reviews always take more time to deal with. Summon your inner strength and try not to take them personally. Instead, try to see them as opportunities to show how well you deal with problems.

The most important things to do are reply politely and appropriately as soon as you can, and try and get the conversation away from the review site so you don’t end up having an awkward discussion in public. If you can, use the phone or email to discuss the problem instead. Try and remain professional and don’t get into an argument.

If you learn anything valuable from the negative review, let the reviewer know that you appreciate their feedback and will be making changes. Take the opportunity to show the original reviewer and any future guests that you listen, you care and you solve problems effectively. You might well be able to turn a negative situation into a positive one!

Unfortunately, it’s very difficult to have negative reviews taken down. Most review sites, including the biggest ones like Google and Facebook, will only take down a review that is unreasonable. Resist the urge to turn off the “leave a review” option if you get a bad review. Instead, continue asking people to leave reviews and let the good ones dilute the effect of a few bad ones.

Outsource your hotel digital marketing and review management

Another review management solution is to outsource it. Let a digital marketing expert like Mel deal with the reviews from her own home while you concentrate on delivering a fantastic experience to the guests who are with you right now.

A huge advantage of having a remote worker manage the reviews is that they look at them as an outsider. It’s easy to take reviews personally, and fixate on one bad one even if you’ve also had twenty good ones! But a remote marketing expert can help you regain your sense of proportion, as well replying to the straightforward reviews and prompting you to address the more complex ones.

Why not explore our social channels to find out more about what Get Ahead has to offer? And to find out more about outsourcing your hotel digital marketing, talk to your local regional director today.

PS – we’ve put together our top resources for hotel owners in one ebook – download it here!

If you sell products on Amazon, you’re probably aware that it’s a great opportunity but one that’s hard to stay on top of. Continual changes and paid advertising are just some of the challenges AMZ retailers face on a regular basis, all of which can eat into your time and profits. 

Fortunately, help is at hand. At Get Ahead, we understand the opportunities offered by Amazon, but also the challenges. We’re committed to supporting businesses of all sizes, helping them secure an efficient, affordable solution for their needs. That includes helping you sell products on Amazon! 

In this blog, our virtual expert Leo shares some of his insights as we look at ways to support you with your Amazon shop. 

Why do retailers ask for support with Amazon selling?

Leo: Most retailers want to sell through Amazon because it’s the largest online marketplace. It’s a no brainer! Unfortunately, the size of Amazon also creates problems. Sellers have to compete to have their products seen by shoppers, which involves including the right keywords in the right places and other strategies. Without proper attention, pay per click (PPC) advertising might not give value for money. In addition, account management can be really complex, especially as Amazon continually changes its rules and expectations. 

For many of the sellers I meet, these problems translate into neglected Amazon accounts and listings. Some retailers know they should be on Amazon but haven’t even been able to get started. Usually, retailers know they need to take action but ultimately it’s too daunting. And because of the time involved, taking action with their Amazon account doesn’t seem worthwhile. Instead, retailers are getting on with selling through easier channels.

I completely understand why retailers do this. But I also know that, by neglecting their Amazon accounts, they’re missing out on considerable sales. 

Sell products on Amazon with support from Get Ahead

Leo: I’ve been helping retailers get the most out of their Amazon accounts for a number of years. And now, a collaborative team made up of myself, Get Ahead regional directors and our retailer clients, Get Ahead has put together a package to simplify the Amazon process in an affordable way. We’ve also come up with optional extras so you can get exactly the right support for your needs. 

Our basic package has the following features:
  • Daily account monitoring      
  • Bid adjustments   
  • Brand registry support  
  • Budget adjustments      
  • Unlimited campaign launches   
  • Unlimited keyword research   
  • Unlimited ASIN research 
  • Stock management – weekly     
  • Account health compliance and support 
  • Keyword tracking  
  • Competitor analysis     
  • Reports analysis and implementation   
  • Email communication (up to 24 hours response time)    
  • 1x Monthly Loom video update – For Ads and Account Management
  • Listing optimisation    
  • Graphic design – product images, A+ content 
Retail clients also have the option to add on:
  • Monthly in-house visit
  • 1x weekly Loom video update  
  • 1x bi-weekly Loom video update  
  • 1x weekly video/telephone call
  • 1x bi-weekly video/telephone call
  • 1x monthly video/telephone call
  • Brand storefront 
  • Close communication (WhatsApp, Skype, Slack, etc)
  • Other support as required

Like all Get Ahead services, you can turn support on and off as you need to. However, I would recommend committing to the basic package for at least three months to give it the chance to take effect. 

Get in touch to find out more

If you know you need support to sell products on Amazon, you’re not alone. Fortunately, we can help. Explore our site to find out more about how we work, or contact your local regional director today for an informal chat.  

You’ve fulfilled your dream of working for yourself and being your own boss. This is great news – we’re thrilled for you! But we also know that working alone can be tough. This applies to people in many professions, but particularly business coaches and life coaches, who give so much support to others that they sometimes neglect their own businesses.

In this blog, we look at ways to make working for yourself as fruitful and efficient as your business deserves.

The advantages of working for yourself

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Get Ahead has been supporting coaches for almost as long as we’ve been in business. Some of our most successful working relationships have been with life coaches, business coaches and personal branding experts.

In this blog, we look at why outsourcing is a great solution for coaches.

Why is Get Ahead a valuable resource for coaches?

Coaches, like other business owners, usually have a long to-do list. In addition to working with clients to help them find their strengths, we know that coaches also have to market their businesses, stay on top of invoicing, create resources, keep up with the filing and more.

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Happy birthday to us! Get Ahead turns eleven this autumn and we are so proud of how far we’ve come. Of course, we don’t just want to keep our success to ourselves.

Here’s what we’ve learned in the last eleven years – we hope our experience will help you too!

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Ambitious entrepreneurs want to take their business to the next level. Depending on where you are in your career, “the next level” might be a taking on a second client, or opening a second office. Whichever step is right for you, outsourcing can help you expand at an affordable pace, without committing to a huge outlay before your return is guaranteed.

Here are three ways that outsourcing can take your business to the next level:

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Sometimes, we have a job on our to-do list that we don’t like doing, or don’t have time to do. Some of those jobs are commonly outsourced – for example, many of us use an accountant and/or an app like Xero to keep on top of our invoicing. But what about cold calling? Or email management? Or social media?

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Get Ahead operates in ten locations around the country, each with its own regional director. The regional director is your central point of contact, connecting you with the right virtual assistants, managing their output and tailoring the package to meet your business needs.

This blog looks at the role of regional directors and their part in delivering the right support for your business.

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LinkedIn always goes a bit quiet over Christmas, with many of us closing for business until New Year. When we all reopened for business, however, Get Ahead hit the ground running and we were pleased to see our first posts of the year getting good traction. Our social media managers are always encouraging Get Ahead clients to be consistent in their posts and we’ve seen for ourselves that it works in practice. In this blog, we look at why it works and how to achieve it for your business.

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At Get Ahead, we spend a lot of time talking about how much time and money our clients save by outsourcing. But the other important benefit of outsourcing is quality. When you outsource to an expert, the work produced is outstanding – just what your business deserves. In this blog, we look at why outsourced work can be of a higher quality than what you can produce yourself – definitely something to bear in mind when you’re planning further steps for your business.

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