If you sell products on Amazon, you’re probably aware that it’s a great opportunity but one that’s hard to stay on top of. Continual changes and paid advertising are just some of the challenges AMZ retailers face on a regular basis, all of which can eat into your time and profits.
Fortunately, help is at hand. At Get Ahead, we understand the opportunities offered by Amazon, but also the challenges. We’re committed to supporting businesses of all sizes, helping them secure an efficient, affordable solution for their needs. That includes helping you sell products on Amazon!
In this blog, our virtual expert Leo shares some of his insights as we look at ways to support you with your Amazon shop.
Why do retailers ask for support with Amazon selling?
Leo: Most retailers want to sell through Amazon because it’s the largest online marketplace. It’s a no brainer! Unfortunately, the size of Amazon also creates problems. Sellers have to compete to have their products seen by shoppers, which involves including the right keywords in the right places and other strategies. Without proper attention, pay per click (PPC) advertising might not give value for money. In addition, account management can be really complex, especially as Amazon continually changes its rules and expectations.
For many of the sellers I meet, these problems translate into neglected Amazon accounts and listings. Some retailers know they should be on Amazon but haven’t even been able to get started. Usually, retailers know they need to take action but ultimately it’s too daunting. And because of the time involved, taking action with their Amazon account doesn’t seem worthwhile. Instead, retailers are getting on with selling through easier channels.
I completely understand why retailers do this. But I also know that, by neglecting their Amazon accounts, they’re missing out on considerable sales.
Sell products on Amazon with support from Get Ahead
Leo: I’ve been helping retailers get the most out of their Amazon accounts for a number of years. And now, a collaborative team made up of myself, Get Ahead regional directors and our retailer clients, Get Ahead has put together a package to simplify the Amazon process in an affordable way. We’ve also come up with optional extras so you can get exactly the right support for your needs.
Our basic package has the following features:
- Daily account monitoring
- Bid adjustments
- Brand registry support
- Budget adjustments
- Unlimited campaign launches
- Unlimited keyword research
- Unlimited ASIN research
- Stock management – weekly
- Account health compliance and support
- Keyword tracking
- Competitor analysis
- Reports analysis and implementation
- Email communication (up to 24 hours response time)
- 1x Monthly Loom video update – For Ads and Account Management
- Listing optimisation
- Graphic design – product images, A+ content
Retail clients also have the option to add on:
- Monthly in-house visit
- 1x weekly Loom video update
- 1x bi-weekly Loom video update
- 1x weekly video/telephone call
- 1x bi-weekly video/telephone call
- 1x monthly video/telephone call
- Brand storefront
- Close communication (WhatsApp, Skype, Slack, etc)
- Other support as required
Like all Get Ahead services, you can turn support on and off as you need to. However, I would recommend committing to the basic package for at least three months to give it the chance to take effect.
If you know you need support to sell products on Amazon, you’re not alone. Fortunately, we can help. Explore our site to find out more about how we work, or contact your local regional director today for an informal chat.