LinkedIn always goes a bit quiet over Christmas, with many of us closing for business until New Year. When we all reopened for business, however, Get Ahead hit the ground running and we were pleased to see our first posts of the year getting good traction. Our social media managers are always encouraging Get Ahead clients to be consistent in their posts and we’ve seen for ourselves that it works in practice. In this blog, we look at why it works and how to achieve it for your business.

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We’re all starting to acknowledge that Lockdown 3.0 is different from the other two. Last year, we were winging it; now, we’re accepting a new normal. Many workers are finding working from home has improved their quality of life, saving them a commute and allowing them to see more of their families. And as we’ve spent nearly a year in and out of covid-19 restrictions, homeworking seems to be the solution to a number of different problems.

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In March 2020, the world turned upside down. Britain went into lockdown for the first time, many people became home workers, and parents became homework supervisors.  We clapped for the NHS on Thursday nights and “hero” became a buzzword.  Some businesses were ready; others were not. Across the business world, we all reached out to each other with moral support and a lot of forgiveness. But nearly a year later, what signals should businesses give? Is Corona Kindness still relevant content for blogs and social media? Or is it time to embrace the new normal?

Let’s take a closer look.

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If you follow Get Ahead on social media, you’ll know how much we love it – LinkedIn in particular is an important way we network with clients. Social media has something for everyone – it can be as pre-planned or spontaneous as you need it to be, and plays a big part in many marketing strategies. However, it’s vital to put some thought into the way you use social media in order to interact with your customers and drive conversions.

Here are some of the mistakes our social media managers have spotted small businesses making recently:

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While Get Ahead greatly increased its number of franchises during 2020, some of our regional directors have been up and running for some time now. One of these is the outstanding Fiona Ibbetson who has been running Get Ahead Leeds since January 2018.

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While Get Ahead greatly increased its number of franchises during 2020, some of our regional directors have been up and running for some time now. One of these is the outstanding Fiona Ibbetson who has been running Get Ahead Leeds since January 2018.

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Many of us will have made new year’s resolutions. Whether or not yours was to manage your time better, good time management will enable us to take more exercise, eat more healthily, be less stressed and generally achieve whatever we resolved to do!

Good time management also helps productivity – you can do more in a well-planned hour than you can in a chaotic afternoon. Good time management can even keep you motivated, and support a good work/life balance. Above all, it’s important in these trying times, with more of us working from home and juggling work and family.

Here are our top tips:

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