Marketing services

Partner Marketing and MDF Support

Protect what partner marketing actually earns you.

Partner and vendor marketing programmes come with real money attached, MDF, rebates, co-op funds, but also with strict rules: defined deliverables, fixed deadlines, and evidence requirements that don’t bend. Most internal marketing teams are already stretched on business-as-usual work, and partner campaigns get added on top, usually landing hardest at exactly the moment the financial risk is highest: quarter-end and year-end.

Get Ahead’s Partner Marketing & MDF Support exists for exactly this gap. Led by Lisa Middleton, working with IT and technology resellers, payments and financial services providers, wholesalers, and any business managing partner-funded campaigns, this isn’t generic marketing support with a different label. It’s built specifically around partner programme rules, evidence capture, and protecting the rebate income that’s often on the line.

Outsource partner marketing to our experienced professionals

Outsource marketing

How we help

Whether it’s protecting rebate income, validating a new market before you commit budget, or getting clarity when your marketing team is in flux, the starting point is the same: a conversation about what’s actually happening in your programme.

Common Questions About Working With Get Ahead

Who is Partner Marketing & MDF Support for?

Marketing and commercial teams in businesses that run vendor or partner programmes, IT and technology resellers, payments and financial services providers, wholesalers, and any organisation managing MDF or partner-funded campaigns. If partner marketing matters to your revenue but is hard to resource consistently, this is built for you.

Which of the three services do I need?

Depends on what’s under pressure. Partner Marketing & Rebate Campaign Support is for ongoing delivery against partner rules and rebate evidence. Campaign Testing & Market Validation is for testing a new market, message or offer before committing real budget. Marketing Team Support & Reset is for when your marketing team or role is in flux and you need clarity before recruiting. Not sure which fits? A short conversation will tell you.

Do you take over our marketing entirely, or work alongside our existing team?

Either. We can take full ownership of delivery, or slot in alongside your existing team and processes as an extension of it, whichever suits how your business runs partner marketing today.

Is this only for large resellers and vendors, or does it work for smaller partner-led businesses too?

It scales either way. Support can be ad hoc, campaign-based, or retained through peak periods like quarter-end, so it fits a small partner programme as easily as a large one.

How is this different from Get Ahead’s general marketing support?

General marketing support covers strategy, content and campaigns for any growing business. Partner Marketing & MDF Support is built specifically around the rules, deadlines and evidence requirements that come with vendor and partner-funded campaigns, a different discipline with its own risks, protecting rebate income, meeting partner templates, that general marketing work doesn’t need to account for.