Service Spotlight: Email Marketing
Get Ahead VA offers a wide range of business and marketing services. In our Service Spotlight, we take a closer look at one of these, and show you how our virtual assistants can help you and your business. This month we’re looking at email marketing.
What is email marketing?
Email marketing is the use of emails to promote products and services to, or to build a relationship with, current or potential customers. Email marketing has lots of advantages over traditional direct-mail marketing: it’s cheaper, you can reach a wider audience, and you can more easily track data to help you refine you marketing efforts. Email marketing is one of the most powerful online marketing techniques out there – according to some research, every £1 spent on email marketing can provide an average return of £38.
However, email marketing also has its problems. We all know the feeling of seeing our inboxes fill up with ‘spammy’ email messages from companies we’re not interested in. On the other side of the coin, the companies sending those emails can expect only 25% of their marketing emails to be opened, and only 4% of these emails to compel the reader to click through to the company’s website.
So how can companies ensure that their email marketing is effective as it can be? There’s all sorts of great advice out there, but the simplest method for the busy business owner is to hire a professional.
What do we offer?
Get Ahead VA offers email marketing services to business owners who aren’t sure where to begin, or who simply don’t have to time to build effective email campaigns. We can take the entire process off your hands – from building your list of contacts, to creating a schedule, to writing the emails themselves – or we can simply provide you with a template to get you started. Our virtual assistants can also help you wade through the muddy waters of GDPR, to make sure you’re fully compliant with the new legislation.
Here is the complete list of services we offer:
- Creating a newsletter template
- Building and managing a GDPR-friendly email database
- Scheduling and sending regular marketing emails
- Planning and writing email content
How will this benefit you?
Get Ahead VA’s email marketing services are perfect for filling in the gaps in your knowledge. For example, perhaps you can write brilliant marketing copy, but the idea of managing a database of contacts sends you into a panic. Not to worry – we can step in where you need us the most.
Some of the keys to good email marketing are timing and personalisation: customers are far more likely to open emails that look relevant to them, and arrive at an appropriate time of day. If you don’t have the time to craft timely and carefully written messages, our VAs can do the legwork for you, leaving you to get on with what you do best – running your business.
Want to find out more about our email marketing services? The lead-up to Christmas is the perfect time to step up your marketing efforts, so we’d love to talk with you and find out exactly how we can help. Please give Get Ahead VA a call on 01483 332220 or email us at firstname.lastname@example.org. We pride ourselves on being the staff you don’t see, but the difference you do