Category: Marketing

LinkedIn always goes a bit quiet over Christmas, with many of us closing for business until New Year. When we all reopened for business, however, Get Ahead hit the ground running and we were pleased to see our first posts of the year getting good traction. Our social media managers are always encouraging Get Ahead clients to be consistent in their posts and we’ve seen for ourselves that it works in practice. In this blog, we look at why it works and how to achieve it for your business.

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In March 2020, the world turned upside down. Britain went into lockdown for the first time, many people became home workers, and parents became homework supervisors.  We clapped for the NHS on Thursday nights and “hero” became a buzzword.  Some businesses were ready; others were not. Across the business world, we all reached out to each other with moral support and a lot of forgiveness. But nearly a year later, what signals should businesses give? Is Corona Kindness still relevant content for blogs and social media? Or is it time to embrace the new normal?

Let’s take a closer look.

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If you follow Get Ahead on social media, you’ll know how much we love it – LinkedIn in particular is an important way we network with clients. Social media has something for everyone – it can be as pre-planned or spontaneous as you need it to be, and plays a big part in many marketing strategies. However, it’s vital to put some thought into the way you use social media in order to interact with your customers and drive conversions.

Here are some of the mistakes our social media managers have spotted small businesses making recently:

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Many of us will have made new year’s resolutions. Whether or not yours was to manage your time better, good time management will enable us to take more exercise, eat more healthily, be less stressed and generally achieve whatever we resolved to do!

Good time management also helps productivity – you can do more in a well-planned hour than you can in a chaotic afternoon. Good time management can even keep you motivated, and support a good work/life balance. Above all, it’s important in these trying times, with more of us working from home and juggling work and family.

Here are our top tips:

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Here are four points that are on our January checklist – we hope they’re on yours too!

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Thanks to the pandemic, we are all using Zoom and online meeting platforms far more than we used to. There are many applications for online meetings that we’d never thought of until this year, and holding networking events online is one of them. While many of us prefer real-life networking, we have also seen the advantages of online networking – not having to travel makes networking more cost-effective, and we are also able to attend events that are outside our usual patch. You never know – even when the working world returns to normal, we might carry on networking online.

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A virtual assistant (VA) can be useful for a small business at any time of year, but especially so over Christmas, when things get busy and people start taking time off for the holidays. Get Ahead VA’s franchisees know how much their VAs are needed during the festive season, and they offer a wide range of services to help out local businesses at this time. Here are 5 key ways that hiring a VA can make a difference to your business this Christmas. 

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Our West Yorkshire franchise has recently had a number of requests for support with landing pages and newsletter automation. Landing pages are great for increasing conversions, and newsletters are a great communication tool. Best of all, once your automation is set up, it’s easy for you, your team or your virtual assistant to run email marketing campaigns without having to start from scratch each time.

In this blog, we look more at landing pages and automated newsletters, and how virtual assistants can help you.

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This year, 27th November will be Black Friday, one of the biggest days for sales and shopping in the pre-Christmas calendar. For many businesses, this is one of the most important days of the year, and that may be especially true this year due to the economic slump caused by the global pandemic. 

But for service-based and B2B businesses, the question of whether to run a promotion for Black Friday is a tricky one. Can you run an effective campaign if you don’t sell physical products? What might a B2B business offer instead? If you’re pondering these questions right now, let us inspire you with a few ideas about how to run a Black Friday promotion for a B2B business. 

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