At Get Ahead, we spend a lot of time talking about how much time and money our clients save by outsourcing. But the other important benefit of outsourcing is quality. When you outsource to an expert, the work produced is outstanding – just what your business deserves. In this blog, we look at why outsourced work can be of a higher quality than what you can produce yourself – definitely something to bear in mind when you’re planning further steps for your business.

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While many B2B businesses go quiet over summer, many B2C businesses become very busy. If you work in hospitality, tourism, retail, travel or any other business that historically has its busiest period in July and August, it’s important that all your back-office support works perfectly – it’ll underpin your core business and help you get the most out of the season.

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We’ve had beautiful weather here in Surrey recently, reminding us that summer offers lots of different opportunities to market our businesses. In the warm weather, we all go outside more and a spirit of optimism shines through our social media posts. B2C businesses are often busy in the summer, while B2B businesses provide great support to each other during the traditionally quiet months of July and August. With the right marketing methods, there is potential to expand these areas of our businesses.  

Brilliantly, this summer mood and seasonal opportunity can be turned into some fresh new marketing material. Read on for some ideas!

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Many B2B organisations find the summer is a slightly quieter period. If you work in a business that historically has its quietest months in July and August, take advantage. Savvy business owners use this quiet time to get ahead with admin, marketing, CRM and practical maintenance so that they can hit the ground running when autumn comes. Knowing you’re up to date can also make it easier to relax if or when you go on holiday yourself.  

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At Get Ahead, our great strength is our team of virtual experts. Every member of our team is an expert in at least one area of business support. This month, we meet Jacinda Love, one of our newest virtual experts.  Jacinda is an experienced marketing manager whose work covers writing and editing, branding, strategy, social media and more. She believes passionately in “joining the dots” – feeding every piece of marketing into an overall strategy to get the best results for Get Ahead’s clients.

In this blog, Jacinda takes us through her approach to the social media aspect of her role.

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The social media experts at Get Ahead have spent a lot of time discussing how much social media scheduling tools cost, and whether they’re worth paying for. Some cost more than others, but this usually reflects how well they perform and their different capabilities. If we sign up to the cheapest platform but it doesn’t do as much as we need it to, we have thrown our money away. But if we signed up to a more expensive one and see a positive difference, we’ve made a worthwhile investment which is good value for money.

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If you’re considering outsourcing your social media but worried it won’t sound like you, you’re not alone. Fortunately, the social media managers at Get Ahead are experts in creating the right tone of voice for clients’ posts on Instagram, Facebook, LinkedIn and other social media platforms. In this blog, we share the questions our experts would ask before creating fantastic content to promote your business.

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Video is a great marketing tool with many different applications. The human brain naturally absorbs information from watching and listening, as demonstrated by the incredible statistics we see for social media posts that feature video.

In this blog, we look at the three key reasons your business should be recording and sharing videos.

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Social media is one of those tasks that small business owners should be giving their attention to, but many of us don’t have time. To make life easier, we’ve pulled together our top ten ideas for social media posts. They’re all doable, realistic and tested, so if you’re staring a blank screen, try one of these!

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Business social media can be a lot of fun; it can also be very time consuming. Love it or loathe it, it’s a necessary part of marketing for any organisation in the internet age. If your social media isn’t getting the results you’d hoped for, or if it’s distracting you from core business, it could be time for a different strategy.

Here are five signs that it’s time to outsource your social media:

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