Video is a great marketing tool with many different applications. The human brain naturally absorbs information from watching and listening, as demonstrated by the incredible statistics we see for social media posts that feature video.

In this blog, we look at the three key reasons your business should be recording and sharing videos.

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Social media is one of those tasks that small business owners should be giving their attention to, but many of us don’t have time. To make life easier, we’ve pulled together our top ten ideas for social media posts. They’re all doable, realistic and tested, so if you’re staring a blank screen, try one of these!

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Business social media can be a lot of fun; it can also be very time consuming. Love it or loathe it, it’s a necessary part of marketing for any organisation in the internet age. If your social media isn’t getting the results you’d hoped for, or if it’s distracting you from core business, it could be time for a different strategy.

Here are five signs that it’s time to outsource your social media:

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By Mark Rawson

Most businesses need a website, or so we are told. But it’s not enough to simply have a website – it should deliver against your business objectives, as South Yorkshire web designer Mark Rawson explains. 

How do I choose the most effective website for my business?

I believe it’s important to start from your business objective. By identifying what it is you intend to achieve, you and your web developer can decide how to create the most effective website. 

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Email marketing is a valuable tool for any business, large or small. Studies show it’s one of the top ways of driving conversions, as well as being a great means of building your brand. Let’s take a closer look at why email marketing is so effective for businesses…

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Thanks to the pandemic, many of us are doing more online shopping than we used to. We’re also spending more time on social media: Facebook Instagram and WhatsApp all report a surge in social media activity while we’ve all been stuck at home. So it makes sense for social media platforms to bring these two phenomena together and provide Facebook and Instagram shopping. This is a trend that has gained momentum during the last year, and we believe retail businesses should be seizing the opportunity to showcase their products to a new audience.

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There were mixed feelings among the Get Ahead team last week as schools reopened. While many of us were glad to be able to work without interruptions again, getting back to normal after lockdown is still an upheaval for us all. Fortunately, by being mindful of the change and embracing the new opportunities it brings, owners of “non-essential” businesses can get ready for reopening in April or May and have the successful summer they’ve been hoping for.

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A valuable lesson we are all learning from the coronavirus pandemic is the importance of business resilience. Get Ahead has helped countless businesses through these unprecedented times, providing outsourced admin and phone answering services, filling in while businesses adjust to the new normal.

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Last year, Get Ahead founder Rebecca Newenham published her first book, Virtually Yours. It was an incredible learning experience, and having written it, Rebecca is seeing a variety of benefits that she hadn’t anticipated. Writing a business book has advantages for career development, marketing, networking and more. Here’s how Get Ahead benefited from publishing a business book:

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Many of you will have noticed that there is quite a buzz around the new app, Clubhouse – the Get Ahead social media managers are already exploring the possibilities. But what is Clubhouse? What’s it for? Is it the kind of thing that will be useful for you and your business? Read on to find out more….

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