Category: Marketing

Copywriting services are a great solution for regular blogging. Outsource your blog and then turn your attention to your core business, secure in the knowledge there’ll be on-brand content ready to share on a regular basis.

However, just because a blog is published regularly, it doesn’t mean it has to follow the same structure every time. In this blog, we look at ideas for alternatives to the usual format. Read on for inspiration!

  1. Listicles

This amusing and oddly high-pitched word wasn’t in the dictionary ten years ago. But it is now. Listicles – lists that are articles – are increasing in popularity. They’re a great way to share information in bite-size chunks, and they’re easy to repurpose into social media posts. Use the listicle structure (like this!) to share top tips, pros and cons or new ideas.

  1. Quizzes

Everyone loves a quiz and the quiz structure works well in a blog too. Dynamic software is now available to gather and interpret answers (we’ve used this for our online quiz) but you can also create a basic quiz yourself. Write a multiple-choice quiz and ask readers to evaluate their own answers. If they scored mostly As, for example, it might mean they’re coping with their workload well. But mostly Bs would indicate that they need your help. Or something else! Tailor your quiz to your business and make sure one of the results is a clear call to action.

  1. Stories

Marketing folk are always talking about “storytelling” – why not use your blog to literally tell a story? Ask your copywriter to get creative and write a fantastic short story about your business. Invite your readers to peruse it on their tea break. Consider creating characters to represent your ideal customer, or use a setting that relates to what you offer. Have fun with it!

  1. Photo blogging

Depending on what your business does, making a picture-led blog might be the best way of showing potential customers what you offer. Consider a gallery format, with stunning photos of your team or products. Arrange the pictures so that they tell the story. This format is particularly good if you have before and after photos, or you’ve worked closely with a client to develop what they need. However, not all blog pages are set up for pictures so remember to check with your web designer before you get too enthusiastic!

  1. Video blogging

Another idea for a visual blog is to embed a video on your blog page and include the same information in written format underneath it. This means that you’ve catered to people who love video as well as connecting with people who prefer to read. The written text will also give you a chance to optimise the video for a search engine – always a good move.

Copywriting services from Get Ahead

We hope you like our five brilliant ideas to liven up your blog! If you need some blogging support, our experienced copywriters would love to help. As well as writing the copy, they can give guidance on titles, subjects and formats to get the best results for your business. Contact your local regional director to find out more.

Blog writing services help SEO in many ways. When you optimise your website for a search engine, you take steps to help the search engine find it. Adding blogs is one of those steps.

In this blog, we look at four ways in which writing and publishing regular blogs boosts your search engine rankings.  

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Many business owners know they need a new website, but feel daunted at the prospect of starting from scratch. Fortunately, our experienced web designers are here to help. Our web experts will see you safely through the whole process, keeping you on track and delivering results you’ll love.

When you’re updating your website or starting a new one from scratch, you’ll usually end up working with a team of our virtual experts, made up of marketing managers, copywriters, graphic designers and web designers. We can also work alongside your in-house team or preferred freelancers.

In this blog, we look at how web design works in practice.

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ChatGPT is a hot topic at the moment. Businesses are considering whether it could make their lives easier. And skilled content creators are wondering if they’re about to be replaced by a bot. We’ve noticed that savvy business users are weighing up the pros and cons, working out where ChatGPT is the right solution and identifying where a real person will do a better job.

Let’s take a closer look.

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In this blog, we look at the benefits of scheduling social media content, and note the pitfalls to avoid.

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In this blog, we look at why a strategic approach is important, and what you should consider when you’re planning future social media posts.

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Let’s take a closer look.

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In this blog, we look at ways you might engage staff and communicate your new goals to ensure your employees support your business direction.

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The marketing community has had cause to wince quite a few times this year, with some glaring mistakes from big name brands who should know better. In fact, these mistakes could probably have been avoided if someone had simply looked at the marketing campaign with a fresh pair of eyes.

In this blog, we look at what can go wrong and how outsourcing can help you avoid it.

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Get Ahead exists to provide back-office support for busy businesses. Since our foundation in 2010, we’ve supported a wide variety of businesses, including web and digital agencies. As an agency ourselves, we understand the importance of a consistent culture throughout the organisation, even when the work is delivered remotely.

In this blog, we look at what kind of work digital agencies might choose to outsource and how it could benefit the business as a whole.

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