You’ve fulfilled your dream of working for yourself and being your own boss. This is great news – we’re thrilled for you! But we also know that working alone can be tough. This applies to people in many professions, but particularly business coaches and life coaches, who give so much support to others that they sometimes neglect their own businesses.

In this blog, we look at ways to make working for yourself as fruitful and efficient as your business deserves.

The advantages of working for yourself

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SEO stands for search engine optimisation, which is the fine art of helping Google find your website. Many factors play a part in getting your website to the front page of Google, including keywords and the way your website is constructed. SEO may seem overwhelming, but by understanding what Google is trying to get out of the deal, you will start to understand how SEO and keywords work too.

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Sometimes, we have a job on our to-do list that we don’t like doing, or don’t have time to do. Some of those jobs are commonly outsourced – for example, many of us use an accountant and/or an app like Xero to keep on top of our invoicing. But what about cold calling? Or email management? Or social media?

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Get Ahead operates in ten locations around the country, each with its own regional director. The regional director is your central point of contact, connecting you with the right virtual assistants, managing their output and tailoring the package to meet your business needs.

This blog looks at the role of regional directors and their part in delivering the right support for your business.

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While many B2B businesses go quiet over summer, many B2C businesses become very busy. If you work in hospitality, tourism, retail, travel or any other business that historically has its busiest period in July and August, it’s important that all your back-office support works perfectly – it’ll underpin your core business and help you get the most out of the season.

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Business social media can be a lot of fun; it can also be very time consuming. Love it or loathe it, it’s a necessary part of marketing for any organisation in the internet age. If your social media isn’t getting the results you’d hoped for, or if it’s distracting you from core business, it could be time for a different strategy.

Here are five signs that it’s time to outsource your social media:

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By Mark Rawson

Most businesses need a website, or so we are told. But it’s not enough to simply have a website – it should deliver against your business objectives, as South Yorkshire web designer Mark Rawson explains. 

How do I choose the most effective website for my business?

I believe it’s important to start from your business objective. By identifying what it is you intend to achieve, you and your web developer can decide how to create the most effective website. 

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Thanks to the pandemic, many of us are doing more online shopping than we used to. We’re also spending more time on social media: Facebook Instagram and WhatsApp all report a surge in social media activity while we’ve all been stuck at home. So it makes sense for social media platforms to bring these two phenomena together and provide Facebook and Instagram shopping. This is a trend that has gained momentum during the last year, and we believe retail businesses should be seizing the opportunity to showcase their products to a new audience.

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A virtual assistant (VA) can be useful for a small business at any time of year, but especially so over Christmas, when things get busy and people start taking time off for the holidays. Get Ahead VA’s franchisees know how much their VAs are needed during the festive season, and they offer a wide range of services to help out local businesses at this time. Here are 5 key ways that hiring a VA can make a difference to your business this Christmas. 

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Our West Yorkshire franchise has recently had a number of requests for support with landing pages and newsletter automation. Landing pages are great for increasing conversions, and newsletters are a great communication tool. Best of all, once your automation is set up, it’s easy for you, your team or your virtual assistant to run email marketing campaigns without having to start from scratch each time.

In this blog, we look more at landing pages and automated newsletters, and how virtual assistants can help you.

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