Category: Outsourcing

Copywriting services are a great solution for regular blogging. Outsource your blog and then turn your attention to your core business, secure in the knowledge there’ll be on-brand content ready to share on a regular basis.

However, just because a blog is published regularly, it doesn’t mean it has to follow the same structure every time. In this blog, we look at ideas for alternatives to the usual format. Read on for inspiration!

  1. Listicles

This amusing and oddly high-pitched word wasn’t in the dictionary ten years ago. But it is now. Listicles – lists that are articles – are increasing in popularity. They’re a great way to share information in bite-size chunks, and they’re easy to repurpose into social media posts. Use the listicle structure (like this!) to share top tips, pros and cons or new ideas.

  1. Quizzes

Everyone loves a quiz and the quiz structure works well in a blog too. Dynamic software is now available to gather and interpret answers (we’ve used this for our online quiz) but you can also create a basic quiz yourself. Write a multiple-choice quiz and ask readers to evaluate their own answers. If they scored mostly As, for example, it might mean they’re coping with their workload well. But mostly Bs would indicate that they need your help. Or something else! Tailor your quiz to your business and make sure one of the results is a clear call to action.

  1. Stories

Marketing folk are always talking about “storytelling” – why not use your blog to literally tell a story? Ask your copywriter to get creative and write a fantastic short story about your business. Invite your readers to peruse it on their tea break. Consider creating characters to represent your ideal customer, or use a setting that relates to what you offer. Have fun with it!

  1. Photo blogging

Depending on what your business does, making a picture-led blog might be the best way of showing potential customers what you offer. Consider a gallery format, with stunning photos of your team or products. Arrange the pictures so that they tell the story. This format is particularly good if you have before and after photos, or you’ve worked closely with a client to develop what they need. However, not all blog pages are set up for pictures so remember to check with your web designer before you get too enthusiastic!

  1. Video blogging

Another idea for a visual blog is to embed a video on your blog page and include the same information in written format underneath it. This means that you’ve catered to people who love video as well as connecting with people who prefer to read. The written text will also give you a chance to optimise the video for a search engine – always a good move.

Copywriting services from Get Ahead

We hope you like our five brilliant ideas to liven up your blog! If you need some blogging support, our experienced copywriters would love to help. As well as writing the copy, they can give guidance on titles, subjects and formats to get the best results for your business. Contact your local regional director to find out more.

Outsource web design and benefit from a fresh pair of eyes, expert knowledge and a quick turnaround.

The internet revolutionised the way we do business, but it has also raised the bar in marketing. Now every website needs a website, and every website needs maintaining. Fortunately, our web experts are here to help! They’ve pooled their three favourite ideas for improving your website without going back to the drawing board. Here are some little changes that could make a big difference.

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Blog writing services help SEO in many ways. When you optimise your website for a search engine, you take steps to help the search engine find it. Adding blogs is one of those steps.

In this blog, we look at four ways in which writing and publishing regular blogs boosts your search engine rankings.  

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Good web design is important because your business website is an online reflection of your business. To be effective, its design, content and functionality all need to work well and look professional.

Let’s take a closer look at our top five reasons why good web design is important.

Why is good web design important?

Good web design is important for lots of reasons. Here are our top five:

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When you outsource social media content to Get Ahead, your new social media manager will often use a scheduling platform. Scheduling platforms like Hootsuite and Buffer help us keep up a consistent presence on social media channels and definitely make life easier. However, there are some pitfalls to avoid too – our social media managers know them all and they thought they’d be useful to share!

In this blog, we look at the benefits of scheduling social media content, and note the pitfalls to avoid.

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What does “choose your own hours” look like for a Get Ahead franchisee?
All the support and none of the targets

Get Ahead’s regional directors have the freedom to work as much or as little as they like. This because, unlike other franchises, they are not given targets.

When Rebecca Newenham first founded Get Ahead, she wanted it to be flexible so that regional directors and team members could have work life balance the freedom to adjust their priorities if needed. That is why she doesn’t set targets – she just gives loads of support instead, exactly the right kind of motivation for the business to grow.

A scalable business model

One of the reasons Get Ahead regional directors can work flexibly is that the work is scalable. Each RD is a team manager for their local team of virtual experts. The virtual experts deliver the work for the clients, whether that’s social media management, admin, marketing or something else.

The franchisee does not need to deliver work themselves – instead, they can spend their time connecting clients with team members or building their networks. They can push themselves and become a local business support hub, accepting every job because they know they can outsource it to the team. Or they can limit their client base, maybe to manage their own workload or because there’s something happening at home which has to take priority.

What could choosing your own hours mean for you?
The best of both worlds

Choosing your own hours means the best of both worlds. You can lead your team and run a thriving business, working for yourself but not by yourself. But you can also have a happy family life, with the flexibility for hobbies and lunch dates. Our franchisees find ill partners and school snow days less stressful to deal with too!

Work life balance

When work and life are truly balanced, they should each be important and each fulfil you. A true balance is difficult to find, but we believe our flexible model comes very close.

A healthy attitude to work

Bags of stress and fifty-hour weeks are bad for us. So is measuring our worth only by how hard we work. Fortunately, choosing your own hours means you can nurture a healthier attitude. You’ll have time to exercise both body and mind. You’ll have time to spend with the people who bring out the best in you. You’ll have time to be a hand-on parent instead of being the one who’s always late for school pick up.
With more balance and less stress in your life, you should be able to keep things in proportion. We’ve seen this translate into working more effectively, and having fewer parental meltdowns too.

Become a Get Ahead franchisee

Rebecca founded Get Ahead to provide flexible support for business owners…and flexible opportunities for team managers like you. If you’re looking for a better work/life balance, we could be your next career move. Contact Rebecca to find out more.

Networking is a key part of the franchisee role when you join Get Ahead. It’s an important way of finding new leads and building lasting working relationships.

In this blog, we look at why networking is such an important part of the franchisee role. We also share our tips for successful networking. Let’s take a closer look.

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Social media strategy is essential if you want to take your business channels to the next level. If you have a small business you’re planning to scale up, social media is a great tool to help you reach new customers. And it’s well worth investing in social media strategy to increase your chances of getting the results your business deserves.

In this blog, we look at why a strategic approach is important, and what you should consider when you’re planning future social media posts.

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Social media is a fantastic marketing tool, but it’s not without its downsides. Many business owners struggle to find a balance between maintaining their presence online and managing their time. Could the decision to outsource social media be the right one for you?

Let’s take a closer look.

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A new year and a new financial quarter is a great time to do a skills gap analysis. Analysing the skills of yourself and your team will help you identify what you already do well and what else you need to grow your business. A review might even help you spot other strengths and weaknesses.

In this blog, we share our five-point plan for an effective skills gap analysis.

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