Category: Business development

Email marketing doesn’t have to be a headache. With a good stock of content and the right software in place, you can deliver consistent, on-brand email marketing to boost your conversion rate.  

Here are some essential tools to underpin successful email marketing.

  1. Strong brand and tone of voice

With a strong brand behind you, you can feel confident that all your communications will be on-message. Knowing what you want to tell people helps you and your marketing team choose an effective approach and build confidence in your brand.

Tone of voice guidelines can help you keep your language consistent, help you create the right feel and communicate with the most likely prospects.

  1. Approved mailing list

Since GDPR guidelines came into force, businesses are no longer allowed to add people to mailing lists at random. This is a good thing, as you’re much more likely to convert someone who already cares about your business than someone you contact out of the blue.

To get the most from your mailing list, check that whatever tool you use to add people is effective. Make sure people understand what they’re signing up to – this will lower your unsubscriber numbers and could improve your interactions too.

There are a number of ways of attracting new subscribers to your mailing list. A pop-up on your website or a special offer customers can unlock by signing up are both very effective. The most important thing to remember is your customer or client profile – that way, you can create a sign-up that is likely to capture the right kind of people.

If you have an old list, it’s worth checking that it’s GDPR compliant. A complaint or a high deletion rate could damage the effectiveness of your email marketing campaign.

  1. The right email marketing software

Sending individual emails is delightfully personal but not practical for an email marketing campaign. Depending on the size of your mailing list, your everyday email platform (e.g. Outlook) might have the capacity to send mass emails. However, most businesses with regular email campaigns invest in purpose-built software like Mailchimp or HubSpot. If these big names don’t meet your requirements, there are many alternatives with a variety of pricing structures. It’s worth doing some research – our expert email marketers here at Get Ahead can help you find the right product for your needs.

  1. Really good content

It can be hard to think of fresh email content every week, month or however often your newsletter goes out. But if you harness the power of your existing content, you might find the whole process easier! We love repurposing our blogs in our monthly newsletters – sign up and you’ll probably see this one soon. Photo galleries and videos also work well. Repurposing content means value for money and also helps your messages to stay consistent. Remember to keep your customer or client at the heart of your campaign and share the content they’ll want to see.  

Outsource your email marketing

Our team of email marketing experts and content creators would love to help you with your next email marketing campaign. Get in touch with your local regional director today, or explore our site to find out more.

In these days of digital marketing, it’s easy to get bogged down in numbers. How many impressions, likes, comments and shares did you get on social media? How many people read your blog, and how long did they spend on the page? And did you get the stats you hoped from your email marketing campaign?

However, there are a lot of people out there who are listening, but only quietly. Their journey to conversion is different, and not as easy to measure, but it doesn’t mean it isn’t happening.

In this blog, we explore “listening” and why marketers should be aware of it.

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If your business is doing well and you’re considering scaling up, outsourcing can be a great solution. Above all, it’s flexible and cost effective, so you’re not tied down when you don’t know exactly what the future holds.

In this blog, we look at three of the ways outsourced business support can help you scale up your business.

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You’ve been running your business for a while and it’s going well. Now it’s time to scale up and take your business to the next level. But to do that successfully, it’s important that you have the right skills at your disposal.

In this blog, we look at how to do a skills gap analysis so you can meet your business needs.

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Our franchisees have a wide variety of backgrounds. Some have owned franchises before, while others have come from the corporate world in search of a better work-life balance. If you’re researching franchises, you’ll be pleased to hear that Get Ahead includes opportunities for professional development. With a Get Ahead franchise, you can continue to learn new skills and develop your experience. This professional development will always support your career, whether you pay it back into your own Get Ahead franchise or take it with you if you start a new chapter.

In this blog, we take a closer look at the career development opportunities we offer our franchisees.

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When you first started your business, you probably managed very well with basic Excel spreadsheets and even pen and paper for keeping records and planning ahead. But as your business grows, you may benefit from dedicated software, developed with businesses like yours in mind.

In this blog, we look at the importance of having the right software when you’re scaling up your business, and consider some areas you could automate to make your business run more efficiently.

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A while ago, your business was a start-up. But now it’s a scale-up. How do you know? Well, if you’re turning away clients or customers because you don’t have the capacity, it could be time to scale up your business so that you can meet demand. And if you’re already reaching your goals easily, scaling up will give you greater profits as well as a greater challenge.

To ensure a seamless scale-up, it’s a good idea to write a business growth plan. In this blog, we look at how to write an effective business growth plan and what information you should include.

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At Get Ahead, we love business exhibitions. We love the energy in the room and we love meeting people. It’s exciting to learn about the latest industry trends, and some of our most productive relationships have been started at expos.

However, expos are not for everyone. They are great marketing tools, but they are not a magic spell to double your business or become the market leader. You might get a lot out of attending an expo, or you might not. In this blog, we look at what to consider before you sign up.

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Busy expos are tiring, but the work doesn’t finish when you take your stand down. It’s important to keep the momentum going by following up with the people you met at the expo as soon as you can. If you don’t follow up, some of your work at the expo will be wasted – a real shame when you consider how much you’ve invested in the event.

Here are our top tips for effective follow ups:

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When you’re building up to exhibiting at an expo, it’s easy to spend all your time planning your stand and designing a rock-solid lead generation form.  But promoting the expo in advance of the big day is important too, and plays a key part in increasing visitor numbers and helping you get the results you’re hoping for.

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