Resource type: Infographic

The SWOT kit

Most SWOT templates are four empty boxes, designed for boardrooms. Ours is built for owner-led and growing businesses, and it doesn’t stop at the boxes.

The free four-page kit takes you through:

• The owner test. A “depends on me?” tick box on every line, because in a growing business your biggest strength and your biggest risk are often the same thing: you.
• Questions written for small businesses, such as “What would happen if you were off for a month?” and “Which client would hurt most to lose?”
• Five chairs around the table. A challenge round for when you don’t have a board: read your SWOT back as your best client, your bookkeeper and your toughest competitor would.
• The TOWS matrix. Pair the boxes to turn what you find into actions, then choose your top three, with a version that fits a lean month.

It’s free, with no sign-up. Print it, fill it in, and book a date to review it in three to six months.

For a step-by-step guide, with a real example from one of our Regional Directors, read What is a SWOT analysis?

Need a sounding board?

If you are starting out, getting ready to launch or looking to grow, and would value a fresh pair of eyes on your business, we would be happy to talk it through. Sometimes the most useful thing is simply someone who will ask the questions you haven’t thought to ask yourself.