Lucy Andrews, Author at Get Ahead VA

Have you had a great year or do you still need to achieve your business goals? With the end of Q4 looming large on the horizon, it’s time to focus on anything you haven’t yet achieved and take action to complete your goals.

But to achieve our goals, we need the right mindsets. In this blog, we look at positive ways to approach the end of the calendar year.

Be brave and honest

When we don’t look at our goals, and don’t measure our business in any way, it’s easy to assume everything is going well. And for some of us, it’s easy to assume it’s all going badly, so we avoid looking at it because we think we won’t like what we see.

But Q4 is the time to see an accurate picture. Be brave and revisit your business plan and business goals. Are you on track? Are you where you expected to be? If not, what do you need to get you there?

Focus

It’s amazing what we can do when we focus. Turn off your notifications, put your phone into monk mode and clear down some of those tasks that have caused blockages in your working life. Check out our blog on tasks you can do in one hour – you might be surprised at how productive you can be!

Embrace new approaches

Often, the issue that is blocking us from achieving a business goal can be removed relatively easily. However, “we’ve always done it this way” can be a real barrier, preventing us from upgrading to a good customer management system or reorganising our business premises.

To achieve our goals, it’s sometimes worth looking at alternative approaches and embracing change. Talking to business coaches, Get Ahead regional directors or other business owners can give you a host of ideas to help you.

Be a finisher

As entrepreneurs and business owners, we love having new ideas and getting them off the ground. When we do this, we’re “starters.” A starter is a fantastic thing to be and without us, the world would be a boring place with no opportunities.

But the end of the year is the time to be a finisher. Finishers have the commitment and maturity to see their goals through to the end. Finishing can be less exciting than starting, but it is what makes the project worthwhile.

(By the way, if you’re not a finisher and know you never will be, consider outsourcing – see below!)

Celebrate your achievements

When we complete our annual or Q4 goals, it’s time to celebrate! Be proud of what you and your team have achieved. We can all gain more from the achievement by learning from it – what went well and what was a struggle? The successes show us what we could be building on next year and may help shape our business purpose and brand. And the struggles will be easier next time if we learn from the experience.

Achieve your business goals with outsourced support

The Get Ahead team are great at unblocking businesses which have got stuck for want of the right support. Our virtual experts can take on the tasks you procrastinate about, or fill a skills gap to help you complete a goal or project. To find out more, contact your local regional director today, or explore our site for more business resources.

It would be so easy to achieve your business goals if you only had more time! But did you know that one focused, productive hour can still make a big difference? Sometimes completing just one task can remove the barrier between you and your business goals.

In this blog, regional director Lisa Middleton shares her suggestions for jobs you can do in one hour, and explains how they contribute to the wider business picture.

1. Revisit your goals and update your plan

It’s really easy to set business goals…and then get bogged down with everyday tasks and firefighting. So when I find myself with some breathing space, I like to revisit my business goals and take stock of where I am. I might run a financial report on Xero and to check my profits and losses – this helps me understand how close I am to financial goals. I might look at my social media analytics and see whether I’m increasing my reach and whether it’s translating into more business.

Once I’ve taken stock of where I am in relation to my goals, I can update my original action plan according to the current picture.

2. Delegate a task

There comes a time with any business when, in order to expand, we have to ask for help, delegate a task or choose outsourcing. If the recent snapshot of your business shows you’ve got too much on your plate, use your spare hour to delegate or outsource.

When I do this, the person I need to speak to might not be immediately available. However, I use the time to write a brief and gather information together for the other person to use when they take over the task. This makes the handover easier when the time comes.

3. Read and reply to testimonials

Your clients and customers are a great barometer of business success. Both positive and negative feedback can help you improve, and ultimately achieve your business goals.

If one of your goals is around improving customer service, replying to reviews is a no-brainer. And if there are any negative reviews, remember that replying to them, addressing problems and nipping bad press in the bud should be a priority.

In addition, testimonials can also give us valuable insights into our businesses. Read reviews and ask yourself whether your customers see your business the same way you do. Do you have a hidden strength you should be shouting about?

4. Write and schedule a month’s social media

Many business goals are centred on expanding into new markets. Social media is a fantastic tool for building personal connections, targeting specific audiences and creating authentic content.

So whether you book in an hour’s desk time or find yourself unexpectedly free, use your hour to create and schedule social content. Make it easy for yourself and follow a pattern. You might choose a weekly theme, or follow a timetable so you always do the same type of post on the same day. Use your own pictures for added authenticity and use a template app like Canva to achieve an on-brand look. Read more of our social media tips here!

5. Create or refine a list of prospects

Directly connecting with prospects is one of the most effective ways of building your business, so why not take time to start or review your prospect list? From developing your relationship with existing customers to reaching out to someone completely new, business development conversations are always worth having. Consider connecting with business owners in fields that complement your business, and do your homework to find out what challenges they are facing and how you could help.

Outsource to Get Ahead and achieve your goals

Even if you don’t have the luxury of a whole hour to focus on a specific task, we do! Outsourcing is a great way of winning back time so you can focus on the area of your business that needs it most. Check out our list of jobs a virtual expert can do in just one hour – which one would make the biggest difference to you?

Outsource finance admin, bookkeeping or accounting and you could find your business running more smoothly.

There is lots of support out there for business owners who need help managing their finances. From a day-to-day finance admin service to in-depth accountancy, there is a solution for every situation and every type of business.

In this blog, we look at the different levels of finance input available, and how to work out what’s right for you.

What outsourced roles are available to help with finance?

Finance administrator

The finance administrator’s job is to raise invoices, answer queries and chase payments on a daily basis. They manage expenses, ensuring that outgoings like petrol, phone bills and coffee (!) all have their corresponding receipt so you can see where your money is going. Most finance administrators are familiar with accounting apps like Xero and Quickbooks. They can use these to generate reports so you can see your profit and loss at a glance. A finance administrator will also submit financial records to your accountant at regular points doing the year.

Unlike bookkeepers and accountants, finance administrators don’t usually hold formal qualifications. Instead, they’re usually highly organised people with a head for figures. They combine their natural abilities with experience to provide the finance help your business deserves.

A finance administrator is usually the cheapest option.

Bookkeeper

The roles of a bookkeeper and a finance admin overlap, and most businesses have one or other. However, the bookkeeper’s role is a little different from that of a finance admin. Bookkeepers have usually undergone specific finance training and may hold qualifications in bookkeeping. This means they can analyse figures as well as generating them, and can often contribute to decision making.

A bookkeeper’s hourly rate may be higher than that of a finance admin, because the bookkeeper holds more qualifications and responsibility.

Accountant

Accountancy covers financial reporting and compliance, including tax, VAT and auditing. Accountants look at business finance in detail and check you’ve followed all the regulations you need to. Unless your business finance is complicated, you might only use accountancy services once a year.

Not all businesses need an accountant, particularly if your turnover is below the VAT threshold.

This is the most expensive option, but you might pay for it as a one-off service.

What type of business finance support do I need?

The first thing to say is that you don’t necessarily need any support in this area at all. If you’re confident keeping your books and reconciling your accounts, and your business is straightforward, carry on!

But if finance isn’t your forte, or you’re procrastinating about it because you secretly hate it, or you just don’t have time to do it, outsourcing financial admin is a good place to start.

If your business has straightforward income and outgoings, a finance administrator will probably be enough for your needs. But if you need more input and advice, having a bookkeeper play a regular part in your day-to-day business is a good idea.

If you have a high turnover, or your finances are complicated, it’s a good idea to engage an accountant. For example, if you are a charity and have to account for your spending, or your corporate social responsibility gives you tax breaks, you might need some more in-depth help.

Outsource financial admin

If you feel it’s time to outsource your financial admin or find a bookkeeper or accountant to work with you, Get Ahead are here to help. Our experienced regional directors can help you identify the right level of support, giving you the service you need and value for money too. Get in touch to find out more.

PS – we’ve put together an infographic on the key differences between a finance admin, bookkeeper and accountant – check it out here!

Outsource financial admin and you’ll be well on the way to running an efficient business. But if you’re a business owner who doesn’t like finance, you’re not alone. And if you’re thinking of setting up a business but you’re worried about the numbers side, we’re here to tell you it shouldn’t hold you back.

In this blog, we talk to finance administration expert Holly, who answers the top questions new business owners ask.

Where do I start with business finance?

Holly: Finance platforms like Xero and QuickBooks have made life much easier for business owners – I’d strongly recommend subscribing to one. I personally like Xero but it’s a good idea to watch some YouTube demos, read about what the different platforms offer and choose the one that you feel will work for you.

It’s important to remember that these platforms don’t take away the finance work completely. You will still need to do your own reconciliation, which is when you prove your income and expenditure with receipts and invoices.

I’m a bit disorganised – how do I keep track of receipts and invoices?

Holly: Don’t worry – you’re not alone! The easiest thing to do is set up a dedicated email address for suppliers to send invoices to so all the invoices are in one place. This means you can find them easily when it’s time to reconcile the accounts.

There are also some great “receipt” apps which are compatible with Xero and other platforms. For example, if you meet a client for coffee, you get a receipt and photograph it using the app so the information can be added when you’re reclaiming tax. This means the information on the receipt is stored in the right place and you can throw the paper one away.

How do I chase unpaid invoices?

Holly: Automation has definitely made chasing invoices easier. Instead of making an awkward phone call, you can now send automatic reminders via an app. There are a number of apps available. I personally like Chaser, because it’s really easy to personalise the message if you need to. It also lets you turn off reminders if, for example, you’ve heard from the client and already know the payment is going to be late. Automation doesn’t have to undermine a good working relationship!

What about VAT and tax thresholds?

Holly: Tax can get very complicated but the important thing to know is that how much you pay is based on your profits and turnover. This means that you probably won’t have to worry about VAT registration when you first set your business up. You can find more information on the HMRC website here.

I do what I love but how do I make it pay?

Holly: Most business owners work in a field they know and love – it’s the best way to stay interested in what you’re doing. But to stop it from just being a hobby, consider what income you need to make from it, and what expenditure you are likely to have.

You can gather financial reports and profit-and-loss data from your accounting app, which should give you a sense of how well your business is doing. With this information, you can forecast your figures, identify next steps like how to sell more of your product, and make key decisions like whether to take on more staff.

Outsource financial admin to Get Ahead

Get Ahead provides financial administration services to a wide variety of businesses across the country. We know that finance is both a business essential and a source of stress, so we’ve put together a range of resources to help you. Check them out!

Blogs:

Is Xero a replacement for my accountant? – Get Ahead VA

Why are financial goals important for my business? – Get Ahead VA

Effective ways to chase unpaid invoices – Get Ahead VA

Regular accounting tasks for small businesses – Get Ahead VA

Infographic:

Regular Finance Tasks for Small Businesses – Get Ahead VA

Many business owners experience barriers to delegation – potentially disastrous as your business cannot grow without it. Sometimes there is a deep-seated reason why you can’t ask for help; for others, it just hasn’t occurred to them!

In this blog, we look at common reasons business owners struggle with delegating, and consider the ways you could overcome them.

Common barriers to delegation

1. Imposter syndrome

When we experience imposter syndrome, we believe that we’re an imposter in our sector. We feel like we shouldn’t be in the role of a business owner, or we don’t feel like we’re qualified to work in that industry. Imposter syndrome – unlike actual fraud – is when we have all the qualifications and experience to do our jobs, but we still feel like we shouldn’t be there.

Imposter syndrome is a barrier to delegation because if we don’t feel entitled to do our jobs, how on earth can we take the lead when we ask someone else to do it? And how can we give feedback with confidence?

Sometimes, all we need to overcome imposter syndrome is a quick reality check. Look back at your qualifications, if you have them. And if you’re a graduate of the University of Life, spend time remembering how you learned all the skills that got you where you are today.

If your imposter syndrome is more serious than that, it could be helpful to talk to a life- or business-coach. We have quite a few in our business family – talk to your local regional director if you would like an introduction.

2. “It’s quicker to do it myself than show someone else.”

We’ve all said this at some point! But the truth is, showing someone else is a long-term investment in your business. Certainly, the first time you do it, briefing your staff member or outsourced support will take time. However, once that initial briefing is out of the way, your business now has two people who know how to do it, instead of just one. This means one less thing on your to-do list; it also gives the business flexibility as either one of you can take responsibility for it in future.

Accepting that you will “lose” an hour while you brief someone else on how to do it is easier when you also see the long-term advantages you’ll gain in return.

3. Micromanagement

Micromanagement is often a symptom of a lack of trust. If you don’t trust your staff or external support team, ask yourself why not. If their work is rubbish, stop micromanaging and hire someone else! And if the problem is with you, take action. Remind yourself that your team doesn’t want to do a bad job – they’re on career paths too.

Overcome barriers to delegation when you outsource to Get Ahead

If you’re struggling to ask for help, Get Ahead could be a good way to start. You’ll have a single point of contact in the form of your local regional director – they’ll be able to introduce you to the right expert who knows your industry and also has the right personality.

Often, they’ll encourage you to start small, perhaps with some outsourced diary management. If that goes well, you have the option to increase the amount of support you receive. You’ll never be locked into a long contract, and there’s always the option to add or subtract services as your needs change. We hope it will all go well, but if anything doesn’t make the grade, you can discuss it with your regional director. This means you don’t have to give feedback directly to your virtual expert if you don’t feel comfortable.

If you’re ready for Get Ahead to support you, get in touch today – we’d love to hear from you! And if you’d like more information on how to outsource successfully, download our ebook here.

If you sell products on Amazon, you’re probably aware that it’s a great opportunity but one that’s hard to stay on top of. Continual changes and paid advertising are just some of the challenges AMZ retailers face on a regular basis, all of which can eat into your time and profits.

Fortunately, help is at hand. At Get Ahead, we understand the opportunities offered by Amazon, but also the challenges. We’re committed to supporting businesses of all sizes, helping them secure an efficient, affordable solution for their needs. That includes helping you sell products on Amazon!

In this blog, our virtual expert Leo shares some of his insights as we look at ways to support you with your Amazon shop.

Why do retailers ask for support with Amazon selling?

Leo: Most retailers want to sell through Amazon because it’s the largest online marketplace. It’s a no brainer! Unfortunately, the size of Amazon also creates problems. Sellers have to compete to have their products seen by shoppers, which involves including the right keywords in the right places and other strategies. Without proper attention, pay per click (PPC) advertising might not give value for money. In addition, account management can be really complex, especially as Amazon continually changes its rules and expectations.

For many of the sellers I meet, these problems translate into neglected Amazon accounts and listings. Some retailers know they should be on Amazon but haven’t even been able to get started. Usually, retailers know they need to take action but ultimately it’s too daunting. And because of the time involved, taking action with their Amazon account doesn’t seem worthwhile. Instead, retailers are getting on with selling through easier channels.

I completely understand why retailers do this. But I also know that, by neglecting their Amazon accounts, they’re missing out on considerable sales.

Sell products on Amazon with support from Get Ahead

Leo: I’ve been helping retailers get the most out of their Amazon accounts for a number of years. And now, a collaborative team made up of myself, Get Ahead regional directors and our retailer clients, Get Ahead has put together a package to simplify the Amazon process in an affordable way. We’ve also come up with optional extras so you can get exactly the right support for your needs.

Our basic package has the following features:

Daily account monitoring
Bid adjustments
Brand registry support
Budget adjustments
Unlimited campaign launches
Unlimited keyword research
Unlimited ASIN research
Stock management – weekly
Account health compliance and support
Keyword tracking
Competitor analysis
Reports analysis and implementation
Email communication (up to 24 hours response time)
1x Monthly Loom video update – For Ads and Account Management
Listing optimisation
Graphic design – product images, A+ content

Retail clients also have the option to add on:

Monthly in-house visit
1x weekly Loom video update
1x bi-weekly Loom video update
1x weekly video/telephone call
1x bi-weekly video/telephone call
1x monthly video/telephone call
Brand storefront
Close communication (WhatsApp, Skype, Slack, etc)
Other support as required

Like all Get Ahead services, you can turn support on and off as you need to. However, I would recommend committing to the basic package for at least three months to give it the chance to take effect.

Get in touch to find out more

If you know you need support to sell products on Amazon, you’re not alone. Fortunately, we can help. Explore our site to find out more about how we work, or contact your local regional director today for an informal chat.

Feeling overwhelmed is increasingly common. Modern life (and sometimes social media) can have us worrying that we’re expected to be dynamic business owners, committed parents, interesting members of society and willing volunteers all at the same time. But the truth is, there are only so many hours in the day. No one can do everything.

The worst thing about feeling overwhelmed as a business owner is that we can’t see the wood for the trees. But that’s where Get Ahead comes in. Of course, we’re there for people who phone us up and ask us for straightforward social media management. But we also love it when business owners come to us to say they know they need help but they don’t know where to start. When this happens, our regional directors draw on their own knowledge and experience, as well as the expertise within our team, to help a business owner find a way through.

In this blog, we talk to Sarah Yandell, one of our regional directors, about how to manage feeling overwhelmed and how Get Ahead can help.

Why do business owners feel overwhelmed?

Sarah: Running a business is hard work! No matter how experienced you are, there will always be responsibilities you love and others you struggle with.

Another problem with running a business is that you don’t get paid holiday, sick leave or compassionate leave – I’ve met people who are trying to keep going when it’s really time to take a break. These pressures can leave you feeling overwhelmed.

If you’re really overwhelmed, you might not be thinking very rationally and it can be difficult to get your priorities in order.

What to do if you’re feeling overwhelmed as a business owner

Sarah: Be strong and take a break. It can be really hard to do when you’ve got an ever-lengthening list of jobs, but remember that you’ll work more effectively if you recharge your batteries. Often, stepping away from work can give you the sense of proportion you need. It can help you see where the problem really lies; it can also help you work out “what will make the boat go faster.”

Talking to someone can also help. Depending on the structure of your business, you might be able to talk to colleagues. And if you work alone, talk to a friend – a different perspective can be very refreshing. Remember, talking about difficulties and asking for help is a strength, not a weakness. You might be surprised at where the help comes from too.

Often, talking to someone can help you find your priorities. Once you’ve found them, don’t try to fix everything all at once. If you’re overwhelmed at work and you’ve got other commitments too, focus your efforts on the most important thing first. For example, you can’t move offices, employ new staff and experiment with a new social media channel when your invoicing system isn’t effective. Put everything else aside and get on top of the invoicing first!

How does Get Ahead support business owners who feel overwhelmed?

Sarah: When a business owner client comes to me because they’re feeling overwhelmed, my first instinct is to help. I ran a variety of businesses before I joined Get Ahead and I know from experience that it’s not always easy. When I meet a client for the first time, I always start with an informal chat. This is because trust is so important if we’re going to get you through this crisis and running your business effectively – locking you straight into a contract is unlikely to help your stress levels.

Once we feel we can work together, I listen to you describe your business, the challenges you’re facing and how you feel about them, and start to put together a proposal. Like you, I’m not an expert in every area of running a business, so I also ask Get Ahead’s team of virtual experts to help me identify the best solution for your needs.

It’s worth noting that the proposal is very flexible. I often start by offering a basic service like diary management, and you can add to that over time if you want to. And if we start off providing a service that you later don’t feel you need, you can simply switch it off. I manage the relationship with the virtual experts, so you don’t have to worry about an awkward conversation if you feel it’s time to bring the support to an end.

Resources to help you when you’re feeling overwhelmed as a business owner

Sarah is our regional director for Suffolk and Essex, but her supportive approach is what you can expect from any of our team. Get Ahead are here to support business owners in any way we can – here are our top resources to help you when you’re feeling overwhelmed:

Case study: personal branding coach in Yorkshire

Take our mini-quiz to help you decide what to outsource

Follow our tips to protect yourself from burnout

Outsource social media and you’ll have complete peace of mind that your followers will stay engaged even when you’re on holiday. But outsourcing is just part of the solution. There is still a lot you can do yourself to keep your social accounts ticking over while you’re taking a break.

In this blog, our social media expert Leah outlines practical steps you can take to ensure your posts are consistent while you’re away.

Value your break

You need a holiday. Smartphones and connectivity mean that it’s very easy to find yourself working while you’re away. But working on holiday means you don’t get the complete break we all need. So before you go away, put whatever you need to in place so you can switch off. Just because you can update your business Instagram from the beach, it doesn’t mean you should.

Assess the potential risks

Depending on your business, you might choose to do a full risk assessment of your social media before you go on holiday. For example, if you receive most of your customer communication via your Facebook page, an unanswered complaint could create serious problems for your business. If this is the case, you should consider outsourcing your social media to someone like me. I can keep up with responses while you’re away so you have complete peace of mind.

Even if neglecting your social media won’t have serious consequences, it’s still important to consider what could go wrong. This is because knowing how serious (or trivial) the outcomes could be will help you decide whether you should “just check your LinkedIn” while you’re on holiday or if you can switch off for a week without any negative impact.

Share your “out of office”

If your business will completely close while you’re away, putting up an “out of office” post will let your online community know. As a small business, your clients and customers will probably appreciate your honesty – it’s always valuable to connect with people on a personal level.

Delegate to ChatGPT

If you don’t have time to write fresh social media content before you go on holiday, you could get ChatGPT to do it for you. The customer service AI can write on-brand posts, sharing your key messages.

Only choose this option if you’re already familiar with ChatGPT – if you’re new to it, you could lose valuable time working out how to get it to write what you want.

It’s also important to check what it has written before you let it post for you. AI is a good servant but a bad master – don’t assume that everything ChatGPT writes is correct.

Find out more about Chat GPT here.

Schedule your content

Scheduling content has been a game changer for social media. It allows business owners to schedule a big batch of posts all at once, which roll out one by one across your social media channels. This works well if you have a busy week but it’s also a huge advantage when it’s time to go on holiday. Simply schedule your posts for the duration of your holiday so your posting remains consistent even when you’re not there to do it in real time.

Scheduling content is not entirely risk-free – the last thing you want to do is schedule something controversial when you won’t be there to deal with your community’s response. Instead, stay safe with tried and tested, on-brand content. Maybe repost a successful blog, or share links to specific products or services.

Outsource social media while you’re on holiday

The safest option is to outsource your social media for the duration of your holiday. This will mean that a real person (maybe me!) will post for you regularly throughout your break, providing seamless communication with your community. I can adjust scheduled content if something unexpected happens and respond to comments while keeping your brand message consistent.

Outsource social media

Outsourcing social media is one of our most popular forms of business support. We offer the same flexible service for large and small businesses, ranging from one-off holiday cover to a full circle service. Find out more about our social media support here.

PS – if you’re going on holiday tomorrow, we’ve put together our top out-of-office hacks here!

Business admin for personal trainers can be a distraction from your core business. If you’re a personal trainer, your business is to help your clients get fitter, stronger and healthier – it’s a brilliant job and you make a real difference to people’s lives.

The downside of being a great personal trainer and offering a fantastic service to your clients is that you might fall behind on your business admin. Fortunately, Get Ahead are here to help! In this blog, our admin expert, Lucy, looks at some of the key challenges personal trainers face and how she helps overcome them.

Business admin for personal trainers – challenges and solutions

Personal trainers are never at their desks!

Your core business takes you out and about, to parks, leisure centres and even people’s homes. This is great for your clients, but it does mean you get far less desk time than people with office-based jobs. It’s easy to leave your admin, emails, social media and invoicing until the evening, but this isn’t ideal either – I know many of the personal trainers I’ve worked with have very early starts.

However, outsourced support could be the solution you’re looking for. I’m proud to say I’ve built strong, trusting relationships with the personal trainers I’ve supported. This means they can leave their admin to me while they’re with their clients, doing what they do best.

No one can do everything, but everyone can do something

I love that quote – it describes the reasons for outsourcing perfectly! If you’re an experienced personal trainer, you’re probably amazing at creating individualised fitness regimes. You’ve invested your energy at improving in that area, rather than learning how to use accounting software or streamline your social media. Your clients love you for it, but it might not be great for your business.

But just because admin or marketing isn’t your thing, it doesn’t mean you have to worry about them. Instead, pass them onto someone like me who loves back-office jobs and does them quickly. I might be able to do a job in one hour that would take you two hours – that’s an efficiency that makes sense for a small business like yours.

You want to improve your service, not increase your numbers

When you work on your own, gaining more clients is not necessarily your business goal. When will you have time to train them all? Instead, you’re probably focused on improving what you offer to the clients you have.

If improving your service is your business goal, tailor-made support is probably a better solution than a crash course in growth. When you receive support from a virtual assistant like me, I’ll listen to your needs and – working with your local Get Ahead regional director too – we’ll find a solution to help you achieve your specific business goals.

Business support for personal trainers – a flexible solution for micro businesses

Get Ahead supports lots of businesses in the wellness industry. We’ve built up our knowledge of the different challenges the industry faces and we’re working on improving our service so we can help you meet specific goals.

If you’re a personal trainer looking for reliable, affordable business support, we’d love to help. Explore our site to find out more or contact your local regional director.

PS – we’ve put together some of our ideas in this infographic

Outsource digital marketing and you could see a real difference in your online presence.

Getting your business out there can be tough if you work in the wellbeing industry. Your diary is so busy with appointments that it’s hard to find time to blog or post on social media. Equally, your expertise might lie in hairdressing, manicures or reflexology, rather than marketing. That’s no bad thing – everyone can do something but no one can do everything.

Fortunately, outsourcing can be a time and cost-efficient way to market your business, especially when you don’t have time to do it yourself.

In this blog, our digital marketing expert Mel explains the advantages of social media for the health and beauty industry, and shares her top online marketing ideas.

Why does outsourcing digital marketing help health and beauty businesses?

Outsourcing digital marketing is a great solution for businesses like yours. Many people seeking health and beauty treatments start with the internet – often, it’s social media that has given them the idea to have the treatment in the first place.

With a ready-made online community, it’s important to find your own way to tap into it. Marketing your wellness or beauty expertise online is a great way to connect with new audiences and grow your business. Make it personal – what you do is all about trust and building relationships with clients. Don’t be afraid to be yourself!

Here are some of my favourite ideas for marketing your wellness business online:Share before and after pictures

Share before and after pictures

Instagram and Facebook are both fantastic platforms to share before and after pictures. If you’ve transformed a client’s look, show how they used to look and how they look now. And if your business is about feeling good rather than looking good, sharing a testimonial about how much better a client feels now can send a powerful message too.

Build your community of people in the know

Everyone wants to find their tribe so why not build a community of your clients? These will be people who know what makes your services different and come to you time and again. When would-be customers see the interactions, in-jokes and generous sharing of tips and advice, they’ll want to join in too.

Build a community by tagging clients and asking questions that encourage discussion. Remember to reply to comments and thank anyone sharing their own top tips. You can also encourage your community to use certain hashtags. This will make your brand available to a wider audience, as well as showing those beyond your community that you do what you say you do.

Create and share videos

A great way to show people what you do is to create videos and share them on your website, social channels and via your newsletter. A video can help a potential client know what to expect from a session or treatment with you. It’s also one of the best ways to get your personality across – really important for health and beauty businesses where trust and a personal connection matter.

Sign up for a Google My Business page

Google My Business is a free service where your business will appear when someone searches for what you offer within your local area. This is a brilliant opportunity for businesses offering in-person treatment – they can increase their online visibility and reach more customers. Find out more about Google My Business here.

Send out a regular newsletter

A newsletter is a great place to share news, offers and top tips. Encourage readers to open it by putting a special offer inside, or share some helpful information that will help them get more from their sessions with you. Depending on what your business offers, you might like your newsletter to be for “members only” – people who have paid to receive regular wellness advice, health challenges or seasonal beauty tips from an expert.

Sell your products

Facebook and Instagram both have selling features, enabling you to sell products online. If you make your own health and beauty products, you can use social media as an extension of your ecommerce website. Alternatively, your business might be a named stockist of a particular cosmetics brand. And if your business is about fitness, why not use your social channels to sell yoga mats or performance clothing?

Outsource digital marketing to Get Ahead

If you like the sound of Mel’s suggestions, we’d love to help you make the most of them! Outsourcing your social media, newsletters and other digital marketing will give you the results your business deserves, without taking you away from your clients. To find out more, contact your local regional director today – they’d love to help you take your business to the next level.