Achieve your business goals – 5 jobs you can do in an hour
It would be so easy to achieve your business goals if you only had more time! But did you know that one focused, productive hour can still make a big difference? Sometimes completing just one task can remove the barrier between you and your business goals.
In this blog, regional director Lisa Middleton shares her suggestions for jobs you can do in one hour, and explains how they contribute to the wider business picture.
1. Revisit your goals and update your plan
It’s really easy to set business goals…and then get bogged down with everyday tasks and firefighting. So when I find myself with some breathing space, I like to revisit my business goals and take stock of where I am. I might run a financial report on Xero and to check my profits and losses – this helps me understand how close I am to financial goals. I might look at my social media analytics and see whether I’m increasing my reach and whether it’s translating into more business.
Once I’ve taken stock of where I am in relation to my goals, I can update my original action plan according to the current picture.
2. Delegate a task
There comes a time with any business when, in order to expand, we have to ask for help, delegate a task or choose outsourcing. If the recent snapshot of your business shows you’ve got too much on your plate, use your spare hour to delegate or outsource.
When I do this, the person I need to speak to might not be immediately available. However, I use the time to write a brief and gather information together for the other person to use when they take over the task. This makes the handover easier when the time comes.
3. Read and reply to testimonials
Your clients and customers are a great barometer of business success. Both positive and negative feedback can help you improve, and ultimately achieve your business goals.
If one of your goals is around improving customer service, replying to reviews is a no-brainer. And if there are any negative reviews, remember that replying to them, addressing problems and nipping bad press in the bud should be a priority.
In addition, testimonials can also give us valuable insights into our businesses. Read reviews and ask yourself whether your customers see your business the same way you do. Do you have a hidden strength you should be shouting about?
4. Write and schedule a month’s social media
Many business goals are centred on expanding into new markets. Social media is a fantastic tool for building personal connections, targeting specific audiences and creating authentic content.
So whether you book in an hour’s desk time or find yourself unexpectedly free, use your hour to create and schedule social content. Make it easy for yourself and follow a pattern. You might choose a weekly theme, or follow a timetable so you always do the same type of post on the same day. Use your own pictures for added authenticity and use a template app like Canva to achieve an on-brand look. Read more of our social media tips here!
5. Create or refine a list of prospects
Directly connecting with prospects is one of the most effective ways of building your business, so why not take time to start or review your prospect list? From developing your relationship with existing customers to reaching out to someone completely new, business development conversations are always worth having. Consider connecting with business owners in fields that complement your business, and do your homework to find out what challenges they are facing and how you could help.
Outsource to Get Ahead and achieve your goals
Even if you don’t have the luxury of a whole hour to focus on a specific task, we do! Outsourcing is a great way of winning back time so you can focus on the area of your business that needs it most. Check out our list of jobs a virtual expert can do in just one hour – which one would make the biggest difference to you?