Author: Akiko Design

LinkedIn can be an excellent marketing tool for your business.  From simply posting updates to sophisticated advertising campaigns, there are a number of ways in which you can harness its’ potential.

One way you can use LinkedIn in your social media marketing strategy is through Text Ads.  Text ads are a simple and easy way to get started with Linkedin advertising.  You can choose the audience you want to reach, easily create your own ads, set your own budget – without contracts or long-term commitments.  You only pay for the adverts that work – per click or per impression.

Text ads appear on the right hand side of a LinkedIn page and you can create them yourself using the step by step LinkedIn guide.
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Here at Get Ahead VA our team includes experts in a wide variety of fields.  From Accounting to Admin, Hootsuite to Holiday cover, Email Marketing to Excel, our virtual assistants can add value to many aspects of your business.  Every month we deliver some of this expertise to you, with a series of ‘How to’ guides to help you get the best bang for your buck in your business.

In this guide one of our marketing and social media experts Kimba talks about a lesser known Twitter tool – Tweet Jukebox and how it could be a real asset for your business.

Many people have regular content that they want to send out to their Twitter audience, but we all know that not every Tweet gets read by every one of your followers.  By tweeting links to your website content or blog posts on a regular basis you are giving them the best chance to be read by the widest number of people.  But scheduling tweets on a regular basis can be time consuming.  You need to remember when the last time you scheduled it was, so that you don’t become too repetitive.  The free app Tweet Jukebox can do all of that for you, maximising the penetration of the content you have spent time (and/or money) developing.

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Social media is an ever changing world.  Just like content marketing and SEO, regular algorithm changes and app developments mean that what you found highly effective one day can suddenly find you at the bottom of the pile the next.

Keeping up to date with all the changes is difficult if you are not a social media expert.  Most of us are busy doing our day jobs, constantly juggling to get as much done as possible.  We simply don’t have time to read up on everything.  However, there are a few websites and newsletters which can help you keep up to date with the constantly evolving social media industry. 

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LinkedIn can be an excellent marketing tool for your business.  From simply posting updates to sophisticated advertising campaigns, there are a number of ways in which you can harness its’ potential.

 One way you can use LinkedIn in your social media marketing strategy is through Showcase pages.  Showcase pages are an extension of your Company page and are usually used to represent a brand, business unit or company initiative.  They are designed to build up a long term relationship with followers of the page, so are not suitable for short term marketing campaigns or events.

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Here at Get Ahead VA we are delighted to announce our expansion in Surrey and Greater London with the appointment of two new virtual assistants Audrey Lenihan and Jo Haley. 

Audrey joins the Get Ahead VA team to represent the business in Croydon.  Croydon is a major economic centre in London.  It is also a major contributor of labour and skills to the London economy and is recognised as an important strategic location for business activity.  Audrey brings with her over twenty years of experience in business to consumer and business to business marketing, both client and agency side.  Specialising in digital marketing and particularly social media marketing, she is passionate about helping businesses grow and achieve their potential.  

Jo joins the team to represent the business in the busy Surrey area of Redhill and Reigate.  She brings with her fourteen years of experience in marketing, events and administration, including nine years working for Toyota GB.

Our Founder and Director Rebecca Newenham said: “Croydon, Reigate and Redhill are important economic hubs in Surrey and Greater London, packed with businesses both large and small.  We felt that as our business grew there was a real opportunity to extend our presence on the ground there by appointing Audrey and Jo.  Their face to face networking will work in tandem with our online marketing to raise awareness of the excellent range of virtual assistant services that we can offer to businesses in this area.” 

At Get Ahead VA we provide a nationwide virtual assistant service with the flexibility, value and performance that small businesses need in the 21st century, digital economy.  We love to take on the tasks our clients don’t have time to do, don’t have the skills to do, or simply don’t want to do.

To find out more about how we can help please get in touch on 01483 332220 or visit www.getaheadva.com.  We pride ourselves on being the staff our clients don’t see, but the difference they do.  

Many entrepreneurs start their businesses from home.  From a laptop on a kitchen table, after the day job has been done or kids are in bed, budding business owners are starting out on their business journeys. But when is it time to move out of your home office? 

The home office can be a great way to run your business cost effectively.  Yes you may need to invest in a proper desk, chair and basic office equipment, but you don’t have to worry about covering the cost of rent each month.  You can even claim tax relief on the expenses of working from home.

But as your business grows there can be a number of reasons why you may need to consider branching out into the outside world.  If you need to take on staff, you might not want them coming into your home.  You might be unsure about the health and safety and insurance implications.  You may be finding it difficult to manage the boundaries between business and family life, if your business is taking up more and more space in your home, or time in your life.  You may feel that you need to have a ‘shop front’ or meeting space to entertain clients, but your home just doesn’t portray the image you are aiming to deliver.

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For many working parents this Friday is a critical day as it marks the start of the school holidays.  Some parents will be looking forward to taking time off work and spending it with their children, whilst others may be busy organising summer camps and childcare. 

Particularly for those who are self-employed or small business owners, managing the summer holidays can be a real juggling act.  Your business and your clients depend on you, yet your family need you too.  

We have put together our 5 top tips on managing the summer holidays. We hope to strike the right balance and look after your business as well as spend time with your family this year:

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The past week has been one of the most uncertain in recent history.  The referendum was meant to answer the question of whether the UK should remain in the EU or leave it. 

Whilst this question may have been answered by the British public with a narrow Leave result, there have been more and more questions raised since about what happens next.

These questions affect every aspect of our society.  What is the Leave plan?  When will Article 50 be triggered?  Will we remain part of the single market?  Can we really control immigration or not?  What will happen to financial markets in the long term?  Are we really entering a period of recession as predicted or were the ‘scare mongers’ doing exactly that?

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Do you post on LinkedIn?  Millions of people have a LinkedIn profile and know that they could be actively using it as a social media channel, but they don’t always know how to.  Clients often ask us ‘What should I be posting on LinkedIn and how often?’

The answer is the same for all social media channels – you should be posting content of interest to your audience, as often as you think they will be interested. 

Here are some of our top tips for LinkedIn success:

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Here at Get Ahead VA we have experts in a huge variety of fields.  From Accounting to Admin, Hootsuite to Holiday cover, Email Marketing to Excel, our experts can add value to many aspects of your business.

In our current Expert Showcase series our VAs are delivering some of this expertise to you, with a series of ‘How to’ guides to help you get the best ‘bang for your buck’ in your business.

In this month’s guide Clare, one of our marketing experts, talks about what repurposing content is and why you should be doing it in your business. (more…)