The Company Page is a powerful tool on LinkedIn – it gives a business a dedicated space to promote its products/services, post content and connect with its audience. It’s especially useful for B2B interactions and, naturally, the most effective Company Pages are the ones with the widest reach.
So how do you go about growing your Company Page on LinkedIn? Here are 6 quick tips for increasing your following and finding an engaged audience.
(more…)Get Ahead VA offers a wide range of business and marketing services. In our Service Spotlight, we take a closer look at one of these and show you how our virtual assistants can help you and your business. This month, we’re looking at graphic design.
What is graphic design?
Graphic design is the art of creating visual content for a wide range of purposes, such as marketing, communication and branding. Graphic designers apply their skills to all sorts of different media – from websites to magazines, leaflets to logos – in order to catch an audience’s attention and convey a message. In this way, graphic design is hugely important for business owners – no brand, marketing campaign or company website is complete without graphic design.
(more…)These days, there’s no getting away from social media. In the UK, 67% of the population uses social media – that’s around 45 million individual users* – which makes it an invaluable tool for business. This is especially the case for small business owners, who can access an enormous audience for a relatively low cost.
However, it’s important to be smart about your business’ social media marketing. Rather than opening accounts on every platform and spreading your efforts too thinly, it’s better to concentrate on just one or two that you can dedicate serious time to in order to make them work for you.
But which platforms should you use? Today we’re taking a look at three of the biggest social media sites – Facebook, Twitter and Instagram – to help you decide which could be right for your business.
(more…)This week is Learning at Work Week (13–19 May), and to celebrate, we’re talking about CPD – continuing professional development.
CPD is the process of tracking your knowledge and skills, and investing time in your own training and development at work. It is reflective – it requires you to think about the things you have learned, to reflect on what you would do differently next time, and to set goals and targets for yourself for the future. Most importantly, it involves writing these things down, so that you have a permanent record of your own development.
We’ve talked before about how to do CPD as a business owner, but today we’re focusing on why it’s important, and why you should make time for it.
(more…)Get Ahead VA offers a wide range of business and marketing services. In our Service Spotlight, we take a closer look at one of these and show you how our virtual assistants can help you and your business. This month, we’re looking at business development.
(more…)Get Ahead VA is very proud to have branches across the country, and the Regional Directors that run them are brimming with good advice about being your own boss. Today Salvatore, who runs the Bristol branch, is here to share his advice about the all-important elevator pitch.
As a Get Ahead VA Regional Director, I do a lot of networking, and one vital tool for this is the elevator pitch. The elevator pitch is a quick and punchy sales pitch, designed to explain who you are, what you do, and what you can offer to potential clients. This can be delivered formally (many networking meetings give everyone a chance to pitch to the room), or informally, during one-on-one mingling sessions, which is where the real connections are made.
(more…)Are you a business owner on the lookout for new podcast recommendations? If so, have we got a list for you! We’ve talked before about how great podcasts can be, so today we’re here to share with you some of our favourite podcasts for business owners and women in business, as recommended by our team of virtual assistants.
(more…)LinkedIn is a hugely important networking platform for business owners. By the end of 2018, the site was closing in on 600 million users,* so if you own a business and want to make connections with other professionals, this is certainly the place to be.
However, there are a few common mistakes you might be making on your LinkedIn profile that could be instantly off-putting to potential contacts. With that in mind, here are 5 things you should remove from your LinkedIn profile today to give it an instant boost.
(more…)Get Ahead VA offers a wide range of business and marketing services. In our Service Spotlight, we take a closer look at one of these and show you how our virtual assistants can help you and your business. This month, we’re looking at PR.
What is PR?
PR stands for ‘public relations’, and it covers all the activities your business does to spread information, build relationships and present a positive image of itself to the world. In practice, this means communicating with the media, building a reputation through social media or organic marketing campaigns, managing internal communications, and running damage control if something goes wrong.
(more…)Did you know that the first Friday in April is National Walk to Work Day? This is a day which encourages anybody who can to leave their car at home, skip the bus and go to work on foot instead. The day is designed to raise awareness about the often sedentary nature of modern working life, and encourage everybody to adopt a healthy new habit.
Walking by itself is hugely beneficial, but there are also things you can do to be productive while you’re pounding the pavement. So if you’re thinking of trying it out, here are some of our tips for making the most of your walk to work.
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