Marketing services

Outsourced PR Services

Outsource PR services

You have good news to share but no time to pitch it, and nobody in house who knows which journalists to call. Our outsourced PR specialists do that for you, and help you handle the difficult stories too, for as many hours a month as you need. Your Regional Director matches you with the right specialist.

Spreading the good news

Business success stories go under the radar more often than they should, in both trade and mainstream press. A good PR expert changes that: identifying the stories worth telling, preparing releases, and placing them where the right people will actually see them, in print, online, or through broadcast opportunities like TV and radio.

Having a single point of contact matters here more than in most roles. PR is reactive by nature, quick turnaround is often essential to meet a press deadline, which is exactly why it rarely combines well with someone’s other responsibilities. Our PR experts are continually preparing stories and standing by to respond to media enquiries, and they’re your first line of defence if bad news breaks too, helping you manage the situation and tell the story in a way that protects your reputation.

Why choose Get Ahead for PR?

“We’ve had good news this year, but by the time anyone thinks to tell people, it’s old news.” Our PR experts know what makes a journalist read past the first line, and which trade, local and national titles your customers actually read. Every one has at least three years of hands-on PR experience, and your Regional Director matches you with someone who understands your sector. Use them for a single launch, or keep them on hand between announcements, so when a journalist calls with a tight deadline, or a story needs handling carefully, you have someone ready rather than scrambling.

Frequently Asked Questions

What does outsourced PR include?

Whatever your business needs to get its stories noticed. That usually means finding the stories worth telling, writing press releases, building relationships with the journalists who cover your sector, and placing stories in trade, local and national press, online and on broadcast. It can also cover awards entries, comment pieces under your name, and help with a difficult story if one comes up. You choose what you need, and your specialist works as part of your team.

How many hours a month do I need?

It depends on how much news you have and how widely you want it seen. Many growing businesses start with a few hours a month, enough for a regular press release or a steady stream of comment opportunities, and add more around a launch, an award or a busy season. Your Regional Director can suggest a starting point after a short conversation, and you can change your hours as you go.

An agency usually works on a monthly retainer with a team behind your account, which suits larger campaigns. An outsourced PR specialist from Get Ahead is one experienced person who gets to know your business and works the hours you need, so you only pay for the time used. You also deal with the same person every time, and they can work alongside our marketing, social media and content specialists if you need more.

How soon will I see coverage?

Some stories land within days, especially timely news or comment on a story journalists are already covering. Building a steady profile usually takes a few months, as your specialist builds relationships with the right journalists and learns which of your stories they want. Your specialist will tell you early on which opportunities look strongest and what to expect from each.

Drop us a message or pick up the phone, whichever’s easier, and we’ll connect you with your Regional Director from there.

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