Looking after customers is important for any business, and using your marketing strategy to attract new customers is important. But in truth, your existing customers are more valuable to your business than your new ones. This is because an existing customer already knows and trusts your brand and is highly likely to buy from you again. It is also a lot more cost-effective to retain an existing customer than to acquire a new one.
In this blog, we look at why customer-focused strategies work, and which customers you should target.
(more…)