Category: Branding

We’ve had beautiful weather here in Surrey recently, reminding us that summer offers lots of different opportunities to market our businesses. In the warm weather, we all go outside more and a spirit of optimism shines through our social media posts. B2C businesses are often busy in the summer, while B2B businesses provide great support to each other during the traditionally quiet months of July and August. With the right marketing methods, there is potential to expand these areas of our businesses.  

Brilliantly, this summer mood and seasonal opportunity can be turned into some fresh new marketing material. Read on for some ideas!

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Top tips from our newest regional director, Joanne McGowan

Joanne McGowan has been part of our network for a number of years, and when we learned she was looking for a franchise opportunity, it sounded like the perfect match. She took over the running of the Guildford and East Surrey office at the start of June.

Joanne has lots of ideas for keeping businesses running smoothly, so she was the perfect person to interview for our holiday blog! Here are some of her insightful tips:

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Many B2B organisations find the summer is a slightly quieter period. If you work in a business that historically has its quietest months in July and August, take advantage. Savvy business owners use this quiet time to get ahead with admin, marketing, CRM and practical maintenance so that they can hit the ground running when autumn comes. Knowing you’re up to date can also make it easier to relax if or when you go on holiday yourself.  

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At Get Ahead, our great strength is our team of virtual experts. Every member of our team is an expert in at least one area of business support. This month, we meet Jacinda Love, one of our newest virtual experts.  Jacinda is an experienced marketing manager whose work covers writing and editing, branding, strategy, social media and more. She believes passionately in “joining the dots” – feeding every piece of marketing into an overall strategy to get the best results for Get Ahead’s clients.

In this blog, Jacinda takes us through her approach to the social media aspect of her role.

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Video is a great marketing tool with many different applications. The human brain naturally absorbs information from watching and listening, as demonstrated by the incredible statistics we see for social media posts that feature video.

In this blog, we look at the three key reasons your business should be recording and sharing videos.

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Social media is one of those tasks that small business owners should be giving their attention to, but many of us don’t have time. To make life easier, we’ve pulled together our top ten ideas for social media posts. They’re all doable, realistic and tested, so if you’re staring a blank screen, try one of these!

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Business social media can be a lot of fun; it can also be very time consuming. Love it or loathe it, it’s a necessary part of marketing for any organisation in the internet age. If your social media isn’t getting the results you’d hoped for, or if it’s distracting you from core business, it could be time for a different strategy.

Here are five signs that it’s time to outsource your social media:

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The Get Ahead team has been growing steadily over the ten years we’ve been running. Now, in addition to our virtual assistants, we also have an ever-growing team of regional directors. The regional directors are all experienced people managers who have come away from the conventional workplace to run their own teams of virtual experts and manage client accounts. Valuing all the members of the Get Ahead family is an important part of our business – we’ve thrived and grown in the last decade because we’ve invested in our team.

In this blog, we look at why your team is important, and some ideas for showing them how much you value them.

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By Mark Rawson

Most businesses need a website, or so we are told. But it’s not enough to simply have a website – it should deliver against your business objectives, as South Yorkshire web designer Mark Rawson explains. 

How do I choose the most effective website for my business?

I believe it’s important to start from your business objective. By identifying what it is you intend to achieve, you and your web developer can decide how to create the most effective website. 

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When we run our own businesses, we often give them our hearts and souls. The business can become an extension of who we are. For some of us, when asked “could your business survive without you?” it’s tempting to proudly reply, “no it couldn’t!” We might see ourselves as the lifeblood of the business – without our input at every level, everything would fall apart.

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