Category: Branding

How do you know it’s time to rebrand? Well, that depends on a number of things. Crucially, we don’t believe you should ever be afraid of rebranding. Yes, it sounds scary but it doesn’t have to be as big a deal as you might think. A few years ago, we went from “GetAheadVA” to “Get Ahead” – not only did we survive but it proved to be a very good move for us. 

In this blog, we look at some of the signs that it might be time for you to rebrand your business.

1. You’re thriving

Deciding to rebrand doesn’t mean you’re failing. On the contrary, most businesses that successfully rebrand are in a secure position when they do so. When your business is thriving, you can stop firefighting and find enough time to reflect on your business and what it does well. These reflections can help you pin down your brand identity and create something newer and stronger.

2. You’ve changed what you offer

When you first set up a business, it’s natural that you should offer a range of products or services. You’re testing the water and you want to see what works. And when you’ve found what works, you can use it to drive your business growth. 

Of course, this also means that there are some aspects of your offering that will fall by the wayside. Rebranding will reflect your fresh focus and highlight what you offer right now. 

This is what led to us deciding to drop “VA” and market ourselves as “Get Ahead.” We recognised that our differentiator from other virtual assistant agencies is that we offer specialist services like graphic design and HR, in addition to day-to-day admin support services. We still offer VA services but our change of name shows that we are more than just a VA agency. 

3. Your client base has changed

Savvy business owners know that they can’t please everyone all of the time. However, it’s also natural that you started your business hoping to appeal to as many people as possible! Now, as time has gone by, you might find that you know your clients a lot better than you used to. And now you need a brand that reflects them as much as your business.

7. Your original brand isn’t strong

If your business logo is something you cobbled together to go on your first website five years ago, it probably needs updating. This is because your business deserves a strong logo and clear brand guidelines. Not only is it more professional but it makes life easier for you and your employees. If you’re putting together a banner for an expo, for example, you’ll have instant access to the right colour palette and design templates. 

Outsource branding and logo design to Get Ahead

If our blog has got you thinking about a rebrand, we’re here to help. Check out our graphic design case studiesto find out more, or follow us on social media.

According to a recent survey of social media trends, video is where it’s at. Research shows that two-thirds of social media users feel that short-form videos are the most engaging form of social media content. Video production for social media means you’ll be creating engaging content to boost your following and strengthen your brand. If that’s something your business could benefit from, read on for some fresh ideas.

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Outsource branding and benefit from a different perspective on your business. The decision to rebrand may feel like a big step and a risky one. However, in the long run, it’s usually better to change your brand and strengthen it than to try and muddle along with something that isn’t fit for purpose.

In this blog, we look at how you know you need to rebrand, the advantages of rebranding and why the decision to outsource branding can help.

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Outsource graphic design for fantastic results to convert your customers. Statistics vary, but all conclude that we process visual information incredibly quickly. This means that, when we visit a website or read a printed flyer, we make the decision about that business in a matter of seconds.

For this reason, it’s really important that our graphic design is as great as our business. In this blog, we look at the five main reasons you should outsource graphic design.

  1. High quality work

Graphic designers create stunning artwork for clients every day. They’re always in creative mode and have high-powered, graphics-friendly tech at their fingertips. And if they work for Get Ahead, they’ll have at least three years’ experience to draw on too. This means that when you outsource graphic design to them, they can produce the outstanding work your business deserves.

  1. Powerful visuals to drive conversions

Experienced graphic designers know the importance of creating visuals that reflect your business and tell its story. They understand how graphics work on a subconscious level, like the significance of different colours and subtle differences between photographs. Of course, you want your website to look appealing and professional, but a good graphic designer can create visuals that work on a deeper level too.

  1. Speed

If you do your own graphic design, it probably isn’t part of your usual working day. Even if you enjoy it, you won’t do it as quickly as someone who does it on a daily basis. But when you outsource graphic design, you’ll know it will be completed in a faster time frame than you could achieve yourself.

  1. Correct file sharing

Outsourcing is always better value when it’s sustainable. When you outsource graphic design, you can expect to receive the designs in the right file format for future use. This means that it’s really easy to commission future marketing collateral, like printing your logo onto promotional items. If you’ve ever needed a new website but don’t have your logo saved in a digital format, you’ll know what we mean! Fortunately, with the correct file format, it’s easier to repurpose photos and layouts, saving you money in the future.

  1. One less thing on your to-do list

We know what it’s like to be a busy business owner – there are so many plates to spin! Fortunately, outsourcing graphic design means that you don’t have to do it all yourself. Pass it on to one of our virtual experts and gain some time back for running your business.

Outsource graphic design to Get Ahead

All our graphic designers are experts in their fields with strong track records of producing outstanding work. If you need graphic design support, we’ll find the right virtual expert for your business – someone with the right personality too! Contact us to find out more – we’d love to hear from you.

Promotions, competitions and giveaways can create a real buzz around your business expo stand, both in the real world and online. However, it’s important to put thought into your promo so it works for your business and isn’t just a gimmick.

In this blog, we look at how to plan promos and pass on some ideas that work too!

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Attendance at business expos is a significant part of the role of a Get Ahead franchisee. Expos are a great way to attract new clients, and also to tap into the wealth of knowledge available at the event.

In this blog, we look at the benefits of business expos, and why they are important for Get Ahead’s regional directors.

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As outsourcing experts and flexibility champions, the team at Get Ahead can see many reasons why delegating admin to a virtual PA (also known as a virtual assistant) is great for your business. It’s worth noting that we outsource our admin to our own remote team, doing just what we recommend to our clients and reaping the same benefits.

Here are the top reasons working with a VA is an efficient solution for your business.

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All businesses need to bring out new products and services from time to time. They help keep the business fresh, and can help you attract new customers from different demographics. So our marketing experts have broken down the key steps towards a successful product launch.

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Regular followers of Get Ahead’s updates may have noticed that we’ve been diversifying our content recently. The team has collaborated to write and design two e-books, while our founder, Rebecca Newenham, has written her own book on franchising and flexibility, called Virtually Yours.

We’ve created the books not only because we have information to share, but also to showcase the skills and experience of our copywriters and graphic designers. We’ve noticed that e-book experience is in increasing demand, as more clients decide to make their knowledge available to their own business family.

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You’ve fulfilled your dream of working for yourself and being your own boss. This is great news – we’re thrilled for you! But we also know that working alone can be tough. This applies to people in many professions, but particularly business coaches and life coaches, who give so much support to others that they sometimes neglect their own businesses.

In this blog, we look at ways to make working for yourself as fruitful and efficient as your business deserves.

The advantages of working for yourself

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