Every business carries an element of risk. If your small business is seeing opportunities to scale up and break into new markets, you might feel cautious about committing to a new product or department. Above all, you’ll need a cost-effective method to minimise the gamble you take. However, we believe outsourcing could the solution you’re looking for!
In this blog, we explore how flexible outsourcing can help you seize opportunities to take your business in new directions.
(more…)Email marketing is a valuable tool and one we should all make time for. Only when you take email seriously and interweave it with the rest of your marketing will you start to see the results you are looking for.
In this blog, we look at how you can fit email marketing into the rest of your marketing plan.
(more…)Email marketing doesn’t have to be a headache. With a good stock of content and the right software in place, you can deliver consistent, on-brand email marketing to boost your conversion rate.
Here are some essential tools to underpin successful email marketing.
With a strong brand behind you, you can feel confident that all your communications will be on-message. Knowing what you want to tell people helps you and your marketing team choose an effective approach and build confidence in your brand.
Tone of voice guidelines can help you keep your language consistent, help you create the right feel and communicate with the most likely prospects.
Since GDPR guidelines came into force, businesses are no longer allowed to add people to mailing lists at random. This is a good thing, as you’re much more likely to convert someone who already cares about your business than someone you contact out of the blue.
To get the most from your mailing list, check that whatever tool you use to add people is effective. Make sure people understand what they’re signing up to – this will lower your unsubscriber numbers and could improve your interactions too.
There are a number of ways of attracting new subscribers to your mailing list. A pop-up on your website or a special offer customers can unlock by signing up are both very effective. The most important thing to remember is your customer or client profile – that way, you can create a sign-up that is likely to capture the right kind of people.
If you have an old list, it’s worth checking that it’s GDPR compliant. A complaint or a high deletion rate could damage the effectiveness of your email marketing campaign.
Sending individual emails is delightfully personal but not practical for an email marketing campaign. Depending on the size of your mailing list, your everyday email platform (e.g. Outlook) might have the capacity to send mass emails. However, most businesses with regular email campaigns invest in purpose-built software like Mailchimp or HubSpot. If these big names don’t meet your requirements, there are many alternatives with a variety of pricing structures. It’s worth doing some research – our expert email marketers here at Get Ahead can help you find the right product for your needs.
It can be hard to think of fresh email content every week, month or however often your newsletter goes out. But if you harness the power of your existing content, you might find the whole process easier! We love repurposing our blogs in our monthly newsletters – sign up and you’ll probably see this one soon. Photo galleries and videos also work well. Repurposing content means value for money and also helps your messages to stay consistent. Remember to keep your customer or client at the heart of your campaign and share the content they’ll want to see.
Outsource your email marketing
Our team of email marketing experts and content creators would love to help you with your next email marketing campaign. Get in touch with your local regional director today, or explore our site to find out more.
In these days of digital marketing, it’s easy to get bogged down in numbers. How many impressions, likes, comments and shares did you get on social media? How many people read your blog, and how long did they spend on the page? And did you get the stats you hoped from your email marketing campaign?
However, there are a lot of people out there who are listening, but only quietly. Their journey to conversion is different, and not as easy to measure, but it doesn’t mean it isn’t happening.
In this blog, we explore “listening” and why marketers should be aware of it.
(more…)One of the biggest working trends during the pandemic was the 50-hour week, with homeworkers not knowing when to stop, or not feeling confident that they’d “done enough.”
But working a fifty-hour week should be a warning sign. No matter how determined you are, you cannot be productive for fifty hours of your week. It’s not good for you, and it puts pressure on your colleagues and family too.
Another lesson to come out of the pandemic is that life is precious. Flexibility is important to us at Get Ahead – most of the team have families, interests, pets and more and we don’t inefficient working to rob us of our time with them.
It’s time to work smarter, not harder.
(more…)It’s easy to see how Get Ahead’s outsourcing model works for small businesses and sole traders. But did you know that we also support larger teams and have some well-known brands among our clients?
Larger businesses outsource to Get Ahead for similar reasons to small businesses: it’s a flexible, cost-effective solution. However, working with larger teams is a bit different from working with small businesses. Let’s take a closer look.
(more…)There’s a lot more to working with a VA than just having your admin done quietly behind the scenes. You might be surprised to hear just how much a VA has to offer!
We caught up with Melanie McDowell, one of our most versatile VAs, who shared her own experience of being a virtual assistant to a firm of actuarial consultants in the City.
(more…)As outsourcing experts and flexibility champions, the team at Get Ahead can see many reasons why delegating admin to a virtual PA (also known as a virtual assistant) is great for your business. It’s worth noting that we outsource our admin to our own remote team, doing just what we recommend to our clients and reaping the same benefits.
Here are the top reasons working with a VA is an efficient solution for your business.
(more…)Spring is sprung! Just seeing the daffodils come up makes us all feel better, even if the clouds can’t decide whether to come or go. If you run a business, why not tap into the energy of springtime and shake up your social media?
Our social media managers shared five of their favourite ideas:
(more…)There’s nothing quite like a good clear out. When we’ve tidied our files and done some general business housekeeping, we all feel better and work more efficiently. We can easily find what we need – every computer file is in the right folder and all the pens in the pen pot work!
Spring cleaning is easier if we break it down into manageable chunks. Here are five separate areas to approach when we’re spring cleaning our businesses:
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