Category: Virtual support

Email marketing doesn’t have to be a headache. With a good stock of content and the right software in place, you can deliver consistent, on-brand email marketing to boost your conversion rate.  

Here are some essential tools to underpin successful email marketing.

  1. Strong brand and tone of voice

With a strong brand behind you, you can feel confident that all your communications will be on-message. Knowing what you want to tell people helps you and your marketing team choose an effective approach and build confidence in your brand.

Tone of voice guidelines can help you keep your language consistent, help you create the right feel and communicate with the most likely prospects.

  1. Approved mailing list

Since GDPR guidelines came into force, businesses are no longer allowed to add people to mailing lists at random. This is a good thing, as you’re much more likely to convert someone who already cares about your business than someone you contact out of the blue.

To get the most from your mailing list, check that whatever tool you use to add people is effective. Make sure people understand what they’re signing up to – this will lower your unsubscriber numbers and could improve your interactions too.

There are a number of ways of attracting new subscribers to your mailing list. A pop-up on your website or a special offer customers can unlock by signing up are both very effective. The most important thing to remember is your customer or client profile – that way, you can create a sign-up that is likely to capture the right kind of people.

If you have an old list, it’s worth checking that it’s GDPR compliant. A complaint or a high deletion rate could damage the effectiveness of your email marketing campaign.

  1. The right email marketing software

Sending individual emails is delightfully personal but not practical for an email marketing campaign. Depending on the size of your mailing list, your everyday email platform (e.g. Outlook) might have the capacity to send mass emails. However, most businesses with regular email campaigns invest in purpose-built software like Mailchimp or HubSpot. If these big names don’t meet your requirements, there are many alternatives with a variety of pricing structures. It’s worth doing some research – our expert email marketers here at Get Ahead can help you find the right product for your needs.

  1. Really good content

It can be hard to think of fresh email content every week, month or however often your newsletter goes out. But if you harness the power of your existing content, you might find the whole process easier! We love repurposing our blogs in our monthly newsletters – sign up and you’ll probably see this one soon. Photo galleries and videos also work well. Repurposing content means value for money and also helps your messages to stay consistent. Remember to keep your customer or client at the heart of your campaign and share the content they’ll want to see.  

Outsource your email marketing

Our team of email marketing experts and content creators would love to help you with your next email marketing campaign. Get in touch with your local regional director today, or explore our site to find out more.

Discussing experiences of being a Get Ahead franchisee recently, a comment that emerged was that we provide a great balance between freedom and support. That was just what we were going for, so we were delighted that our franchisees felt that way!

In this blog, we take a closer look at the Get Ahead model and what freedom and support look like when you join our team of regional directors.

(more…)

Many careers claim to offer flexibility, but closer scrutiny says otherwise, However, at Get Ahead, when we say we offer flexible working, we mean it. All our franchisees work the hours they choose and the way they choose. In turn, this means a fulfilling career balanced with a rich life outside of work.

Let’s take a closer look.

(more…)

If your business is doing well and you’re considering scaling up, outsourcing can be a great solution. Above all, it’s flexible and cost effective, so you’re not tied down when you don’t know exactly what the future holds.

In this blog, we look at three of the ways outsourced business support can help you scale up your business.

(more…)

You’ve been running your business for a while and it’s going well. Now it’s time to scale up and take your business to the next level. But to do that successfully, it’s important that you have the right skills at your disposal.

In this blog, we look at how to do a skills gap analysis so you can meet your business needs.

(more…)

Busy expos are tiring, but the work doesn’t finish when you take your stand down. It’s important to keep the momentum going by following up with the people you met at the expo as soon as you can. If you don’t follow up, some of your work at the expo will be wasted – a real shame when you consider how much you’ve invested in the event.

Here are our top tips for effective follow ups:

(more…)

Regular followers of Get Ahead will know that we love an expo, and our regional directors have really enjoyed getting back out to promote the business. But did you know that we also support our clients before, during and after business expos? An expo is a big commitment, but with our help, clients can get more from the event and embrace all the opportunities it gives them.

Here’s how Get Ahead supports businesses at expos.

(more…)

If you’re researching franchises and are considering joining the Get Ahead family, you might already have strong experience of people management. However, we also know that managing a team of employees is different from the Get Ahead model, where you’ll be working with a team of freelance virtual experts.

You’ll be pleased to hear that all our regional directors have established great relationships with the virtual experts they outsource client work to, even though they’ve had to navigate a learning curve. In this blog, we look at ways of building trust with your evolving team, and ways to empower themselves and you.

(more…)

We talk to Fiona Ibbetson who left the corporate world to have more quality time with her children while still pursuing a fulfilling career. Fiona is now RD of Get Ahead Leeds and Get Ahead York and Harrogate.

(more…)

It’s easy to see how Get Ahead’s outsourcing model works for small businesses and sole traders. But did you know that we also support larger teams and have some well-known brands among our clients?

Larger businesses outsource to Get Ahead for similar reasons to small businesses: it’s a flexible, cost-effective solution. However, working with larger teams is a bit different from working with small businesses. Let’s take a closer look.

(more…)