Category: Virtual support

Press releases are a fundamental part of media relations work and one of the main ways you can share your news with journalists.

But unless you work in PR or comms, knowing how they exactly work and what they can actually achieve is somewhat of a mystery. For instance, just because you’ve issued a release to the media, doesn’t necessarily mean you’re going to get any coverage.

In this blog, former journalist and Get Ahead VA team member, Sanina Kaur, sheds some light on the world of press releases.

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LinkedIn is the number one channel for B2B marketers. According to research conducted by the site, 94% of B2B marketers use LinkedIn to distribute their content, and more than 80% of B2B leads created by social media come from LinkedIn. So what does this mean for you? Well, if you’re a business looking to promote your products/services to other businesses, then LinkedIn should be your first stop.

One of the best ways to promote your business using LinkedIn is through the messaging service. It is here that you can connect with other users, share your content and find new leads. There are two versions of LinkedIn messaging: the free version lets you message your contacts on the site, while the paid-for version, InMail, allows you to message people you aren’t already connected with.

So, if you’re a business looking to make connections on LinkedIn, here are some tips for getting the most out of LinkedIn messenger.

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When asked to list what a virtual assistant does, many people stick to everyday administration tasks such as managing databases, replying to emails and answering telephones. Yes, virtual assistants do all of these things, but we offer many other services too – and some of them might surprise you.

Want to learn more? Here are 5 things you (probably) didn’t know a virtual assistant can do.

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Email marketing: it’s a crucial part of business, but it can also be one of the hardest things to get right. That’s because inboxes fill up quickly and online attention spans are short. If you want to be welcome in your customers’ inboxes, you’re going to need to stand out from the crowd.

Let’s take a look at some of the stats. The average email user receives 88 emails per day, and marketing messages, newsletters and spam account for almost half of these. Only 30% of all emails received will be opened, and just 3.2% of marketing emails will get a click-through to the sender’s website.

Those are tough odds to go up against, so how do you make sure your emails get noticed? Look no further – here are 5 tips for creating marketing emails your customers will read. (more…)

LinkedIn might have been around for a while, but stats published earlier this year show that it is still hugely influential. There are around 500 million users on LinkedIn, 40% of whom use the site daily. Research by the Society for Human Resource Management discovered that, of the employers who use social networking sites for recruitment, more than 90% use LinkedIn.

Even so, it can be tricky to keep your LinkedIn profile up to date, and with so many other tasks demanding your attention it’s all too easy to let your profile languish, out of date and unloved. If this is how your profile is feeling, here are some things you can do to freshen it up, so you can keep making those valuable online connections.

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Prep your business for summer

The longest day of the year was last week, and that means summer is officially upon us. But what does that mean for your business?

For many businesses, the good weather and longer days can mean a slump in productivity as everybody turns their attention to leisure rather than work. But summer doesn’t need to spell disaster for the savvy business owner.

If you want to know how to avoid the dreaded summer slow-down, here are four useful ways to prep your business for summer.

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Here at Get Ahead VA we are privileged to work with a wide variety of clients ranging from will writers to window cleaners, financial consultants to fashion designers. All of our clients are motivated and driven business owners, with clear plans for business growth. They recognise the value of outsourcing, passing on to others the tasks that either they lack the skills in or that drain their valuable time.

Here’s 60 seconds with one of our clients, Pip Evan-Cook from The Marketing Architect, who came to us looking for some support in her marketing business:

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GDPR is coming – the EU’s new data protection rules will come into force on 25th May, and will affect all businesses dealing with individuals and companies within the EU. If you’re not sure how to handle these new regulations, don’t worry: our ‘30 Days to GDPR’ post has you covered.

But GDPR could also have an impact on the sites you use every day, including that all-important networking platform: LinkedIn. How will businesses that rely on LinkedIn for making connections be affected when GDPR finally comes in?

If you want to know more, here’s the lowdown on LinkedIn and GDPR.

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We all know how important it is to keep growing and improving at work, and continuing professional development (CPD) is a useful way to document this progress and allow you to reflect on your growth. But when you’re a business owner, CPD can too easily be pushed aside in favour of the day-to-day running of your business.

This shouldn’t be the case: CPD is an investment, both in your business and yourself. Fortunately, Learn at Work Week (14th–20th May 2018) is here to remind us just how important CPD is for every business, and all organisations are invited to take part.

If you’re a business owner and you’re unsure how to make time for CPD in your working life, here are some simple ideas to get you started.

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Stress at work is an extremely common problem in the UK. According to the Health and Safety Executive, in 2016/17, 12.5 million working days were lost to work-related stress, depression and anxiety. Add to this the pressures of being your own boss, and stress can be a particular problem for small business owners.

So what can be done about the stress epidemic? One of the schemes that has been put in place is Stress Awareness Month, which takes place every April. The aim of the month is to encourage people to talk about stress, share their coping strategies and take care of themselves and others.

If you’re looking for somewhere to start with managing your own stress, here are 5 of our top tips. (more…)