Category: Small business

‘Tis the season of ghosts, ghouls and all things ghastly. That’s right, Halloween is just around the corner (31st October) and many of us are already getting ready for the spooky celebrations.

No wonder, then, that Halloween is big business in the UK. In 2016, consumers spent around £310 million on Halloween goodies: mainly sweets and fancy dress. But Halloween isn’t just a good business opportunity for confectionary and clothing shops; anybody can take part in the celebrations.

If you want to get involved in Halloween this year, here are 5 marketing ideas you can use, whatever your business.

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October 9th is World Post Day, a global celebration of the postal service, designed to “raise awareness of the Post’s role in the everyday lives of people and businesses, as well as its contribution to global social and economic development.” But in our increasingly online world, it can seem like print and postal marketing (e.g. leaflets, flyers, newspaper ads) has had its day.

So is there still a place for print marketing? According to many, the answer is yes. There is plenty of evidence to suggest that print is not only still relevant, but an important part of modern business.

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Service Spotlight: Copywriting

Get Ahead VA offers a wide range of business and marketing services. In our Service Spotlight we take a closer look at one of these, and show you how our virtual assistants can help you and your business. This month we’re looking at copywriting.

What is copywriting?

The term ‘copywriting’ covers all sorts of jobs related to the production of written materials (i.e. copy). From blogs to adverts to newsletters to websites, if it involves putting words together for a particular purpose – to sell, to engage, to educate – then a copywriter can usually do it! Depending on the copywriter, they may also do other related work, including researching, editing, proofreading, planning campaigns and managing projects.

Copywriting is hugely important for all businesses, big or small, because having good, well-written copy can help you grow your audience, sell your products and do well in online search rankings. For example, research by HubSpot has revealed that companies who published 16 or more blog posts a month got nearly 3.5 times more traffic to their website than companies that didn’t blog at all.

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September means the beginning of a new school year, and all the fresh starts and good intentions that go with it. But if you’ve been ironing school uniforms and filling pencil cases recently, you might be wondering how you can harness some of that new term excitement in your working life.

If you’re feeling stressed about returning to work after a break, we’re here to help. These 5 tips will help make the ‘back to school’ for your business a breeze!

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You may be aware that next week (3–7 September) is National Payroll Week, which is designed to “raise the profile and awareness of payroll in the UK”. But what exactly is payroll, and why should we celebrate it?

Essentially, ‘payroll’ refers to everything to do with paying employees and collecting taxes from them, and it has a significant impact on the country’s economy. According to the Chartered Institute of Payroll Professionals (CIPP), payroll contributes £4.46 billion to the economy each year through income tax and national insurance.

Exactly what form your payroll takes will depend on the type and size of business you own: perhaps you handle all payroll matters yourself, or maybe you have one or two employees, or even an entire department, dedicated to it. Whatever your payroll looks like, it’s a vital part of your business, and next week’s celebrations are a great opportunity to recognise that. With that in mind, here are a few of the ways you can prepare your business for National Payroll Week.

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Get Ahead VA offers a wide range of business and marketing services. In our Service Spotlight we take a closer look at one of these, and show you how our virtual assistants can help you and your business. This month we’re looking at social media management.

What is social media management?

Social media management is a vital part of any modern marketing strategy. It involves engaging with your customers and creating a persona for your brand on social media platforms, such as Facebook, Twitter, YouTube, and so on. You can do this by creating and sharing content, and responding to questions and comments from your audience. (more…)

According to the age-old saying, business is all about who you know, and it’s true that building good relationships with other professionals is a fantastic way to grow your business and ensure its longevity. That’s why, in the spirit of the UN’s International Day of Friendship on 30th July, we’re looking at how to build lasting business relationships.

There are all sorts of business relationships – colleagues, employer–employee, business to business, business to client – but whichever ones you’re interested in nurturing, these tips should work for them all. Here are 4 ways you can build strong and productive business relationships.

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When asked to list what a virtual assistant does, many people stick to everyday administration tasks such as managing databases, replying to emails and answering telephones. Yes, virtual assistants do all of these things, but we offer many other services too – and some of them might surprise you.

Want to learn more? Here are 5 things you (probably) didn’t know a virtual assistant can do.

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We all know how important it is to protect the planet, and with World Environment Day taking place on Tuesday 5th June, there’s never been a better time to think about the eco-friendliness of your business.

Going green isn’t just good for the environment – it can be good for business too. Not only can environmentally friendly alternatives save you money, they can also attract customers. In 2017, a global study by Unilever found that one-third of consumers prefer to buy from sustainable companies.

Interested? If you want to boost your business’ eco credentials, here are 5 easy steps you can take today.

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There’s been no escaping the royal wedding recently, but whether you love the royals or not, there’s no question that weddings are big business. Research by wedding website hitched.co.uk has revealed that weddings are worth more than £10 billion per year to the UK economy, with the average wedding costing around £36,000.

But the wedding industry, though huge, can be notoriously difficult to break into – especially the more popular fields such as events planning, catering and floristry. So how can you make a mark in a world overwhelmed by weddings?

If you’re interested in starting a wedding business or expanding your current offering, here are 10 unusual ideas for breaking into the wedding market.

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