Video is a great marketing tool with many different applications. The human brain naturally absorbs information from watching and listening, as demonstrated by the incredible statistics we see for social media posts that feature video.

In this blog, we look at the three key reasons your business should be recording and sharing videos.

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Social media is one of those tasks that small business owners should be giving their attention to, but many of us don’t have time. To make life easier, we’ve pulled together our top ten ideas for social media posts. They’re all doable, realistic and tested, so if you’re staring a blank screen, try one of these!

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Business social media can be a lot of fun; it can also be very time consuming. Love it or loathe it, it’s a necessary part of marketing for any organisation in the internet age. If your social media isn’t getting the results you’d hoped for, or if it’s distracting you from core business, it could be time for a different strategy.

Here are five signs that it’s time to outsource your social media:

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The Get Ahead team has been growing steadily over the ten years we’ve been running. Now, in addition to our virtual assistants, we also have an ever-growing team of regional directors. The regional directors are all experienced people managers who have come away from the conventional workplace to run their own teams of virtual experts and manage client accounts. Valuing all the members of the Get Ahead family is an important part of our business – we’ve thrived and grown in the last decade because we’ve invested in our team.

In this blog, we look at why your team is important, and some ideas for showing them how much you value them.

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We can all benefit from time off from work. It’s been harder during lockdown, without the structure of a booked holiday or seeing friends, and some of us have slipped into working “all the time.” In turn, this has led to stress and working from home getting some very bad press! The reality is, however, that working without a break can undermine our productivity, as well as giving us no time to enjoy the rewards.

At Get Ahead, we believe that taking a complete break from work can be very beneficial and even boost productivity. Here are five benefits of taking time off work:

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By Mark Rawson

Most businesses need a website, or so we are told. But it’s not enough to simply have a website – it should deliver against your business objectives, as South Yorkshire web designer Mark Rawson explains. 

How do I choose the most effective website for my business?

I believe it’s important to start from your business objective. By identifying what it is you intend to achieve, you and your web developer can decide how to create the most effective website. 

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When we run our own businesses, we often give them our hearts and souls. The business can become an extension of who we are. For some of us, when asked “could your business survive without you?” it’s tempting to proudly reply, “no it couldn’t!” We might see ourselves as the lifeblood of the business – without our input at every level, everything would fall apart.

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Email marketing is a valuable tool for any business, large or small. Studies show it’s one of the top ways of driving conversions, as well as being a great means of building your brand. Let’s take a closer look at why email marketing is so effective for businesses…

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Thanks to the pandemic, many of us are doing more online shopping than we used to. We’re also spending more time on social media: Facebook Instagram and WhatsApp all report a surge in social media activity while we’ve all been stuck at home. So it makes sense for social media platforms to bring these two phenomena together and provide Facebook and Instagram shopping. This is a trend that has gained momentum during the last year, and we believe retail businesses should be seizing the opportunity to showcase their products to a new audience.

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Many people seized opportunities to start their own businesses after being furloughed. This has made for an exciting year and Get Ahead have been blown away by how quickly new entrepreneurs have taken up the reins. For many new businesses, 31st March 2021 will be their first ever year-end – time to time to get the accounts in order, balance the books and make sure you get what you’re entitled to. Even if you’re an established business it’s still good to have a reminder – while we may have adjusted our daily routines, it’s easy to lose track of long-term tasks during lockdown.

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