Many B2B organisations find the summer is a slightly quieter period. If you work in a business that historically has its quietest months in July and August, take advantage. Savvy business owners use this quiet time to get ahead with admin, marketing, CRM and practical maintenance so that they can hit the ground running when autumn comes. Knowing you’re up to date can also make it easier to relax if or when you go on holiday yourself.  

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At Get Ahead, our great strength is our team of virtual experts. Every member of our team is an expert in at least one area of business support. This month, we meet Jacinda Love, one of our newest virtual experts.  Jacinda is an experienced marketing manager whose work covers writing and editing, branding, strategy, social media and more. She believes passionately in “joining the dots” – feeding every piece of marketing into an overall strategy to get the best results for Get Ahead’s clients.

In this blog, Jacinda takes us through her approach to the social media aspect of her role.

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The social media experts at Get Ahead have spent a lot of time discussing how much social media scheduling tools cost, and whether they’re worth paying for. Some cost more than others, but this usually reflects how well they perform and their different capabilities. If we sign up to the cheapest platform but it doesn’t do as much as we need it to, we have thrown our money away. But if we signed up to a more expensive one and see a positive difference, we’ve made a worthwhile investment which is good value for money.

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If you’re considering outsourcing your social media but worried it won’t sound like you, you’re not alone. Fortunately, the social media managers at Get Ahead are experts in creating the right tone of voice for clients’ posts on Instagram, Facebook, LinkedIn and other social media platforms. In this blog, we share the questions our experts would ask before creating fantastic content to promote your business.

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Video is a great marketing tool with many different applications. The human brain naturally absorbs information from watching and listening, as demonstrated by the incredible statistics we see for social media posts that feature video.

In this blog, we look at the three key reasons your business should be recording and sharing videos.

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Social media is one of those tasks that small business owners should be giving their attention to, but many of us don’t have time. To make life easier, we’ve pulled together our top ten ideas for social media posts. They’re all doable, realistic and tested, so if you’re staring a blank screen, try one of these!

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Business social media can be a lot of fun; it can also be very time consuming. Love it or loathe it, it’s a necessary part of marketing for any organisation in the internet age. If your social media isn’t getting the results you’d hoped for, or if it’s distracting you from core business, it could be time for a different strategy.

Here are five signs that it’s time to outsource your social media:

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The Get Ahead team has been growing steadily over the ten years we’ve been running. Now, in addition to our virtual assistants, we also have an ever-growing team of regional directors. The regional directors are all experienced people managers who have come away from the conventional workplace to run their own teams of virtual experts and manage client accounts. Valuing all the members of the Get Ahead family is an important part of our business – we’ve thrived and grown in the last decade because we’ve invested in our team.

In this blog, we look at why your team is important, and some ideas for showing them how much you value them.

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We can all benefit from time off from work. It’s been harder during lockdown, without the structure of a booked holiday or seeing friends, and some of us have slipped into working “all the time.” In turn, this has led to stress and working from home getting some very bad press! The reality is, however, that working without a break can undermine our productivity, as well as giving us no time to enjoy the rewards.

At Get Ahead, we believe that taking a complete break from work can be very beneficial and even boost productivity. Here are five benefits of taking time off work:

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By Mark Rawson

Most businesses need a website, or so we are told. But it’s not enough to simply have a website – it should deliver against your business objectives, as South Yorkshire web designer Mark Rawson explains. 

How do I choose the most effective website for my business?

I believe it’s important to start from your business objective. By identifying what it is you intend to achieve, you and your web developer can decide how to create the most effective website. 

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