How do I keep my brand’s “voice” when I outsource my social media?

If you’re considering outsourcing your social media but worried it won’t sound like you, you’re not alone. Fortunately, the social media managers at Get Ahead are experts in creating the right tone of voice for clients’ posts on Instagram, Facebook, LinkedIn and other social media platforms. In this blog, we share the questions our experts would ask before creating fantastic content to promote your business.

  1. Do you have Tone of Voice (TOV) guidelines?

Having existing TOV guidelines makes outsourcing social media easier. TOV guides outline your brand, the words you like to use to describe your products or services and the atmosphere you want to create. For example, “on-trend” and “trendy” mean the same thing, as do “classic” and “old-fashioned,” but they create totally different impressions.  

If you don’t have a TOV guide yet, don’t worry – your social media manager will talk to you to get a feel for your business and can ask you about language and style. If you’ve never thought about this before, again, don’t worry – our social media managers are good at picking up how you feel about your business and finding ways to express it on Facebook or LinkedIn.

  • Do you have professional images, logos and videos?

This can save a lot of time! If your CEO commissioned a corporate video, share it with your social media manager, likewise any corporate photography. In addition to helping create the right feel on your social media pages, it will also save you from having to pay for stock images.

  • Do you have written content that could be repurposed?

If you have a regular blog or newsletter, your social media manager can reuse sentences and bullet points from it as social media posts. Because the blog is already written and approved, you can be confident that the resulting social media post will have the right tone.

  • Who is your audience?

Most businesses have several audiences – potential clients or customers, existing clients or customers, and partners in the industry. Different posts will reach different audiences, and it’s important to achieve the right tone. Fun posts and competitions may appeal to your customers, but you might want to set a more serious tone with partner organisations. Or you might not! Your social media manager will discuss this with you to ensure that the right content reaches the right audience.

  • What is your relationship with your audience?

Depending on the nature of your business, you might address your audience as equals, or you might assume the role of online mentor or have a “doctor/patient” relationship. It’s important to make this clear to your social media manager so the posts achieve the right level of friendliness or authority.  

Our social media managers are very experienced at communicating the right messages in the right way. When you choose Get Ahead, our social media managers will do all they can to create on-brand posts that sound like you.

PS – if you found this blog useful, you might also like:

Five tips for constructive feedback

How to write a creative brief

Find out more about our services or call 01483 332 220 to discuss in more detail.