When a news story breaks, many business owners leverage it in content marketing. We might be blogging about workplace bullying in the wake of Priti Patel’s dismissal, or crafting a really engaging meme for International Women’s Day (which is on Sunday, by the way). By and large, this is a good thing. Current content with an immediate appeal offers value for clients – it’s helpful for them to hear a different opinion, and it’s a great opportunity to show that your business takes a humane and inclusive stance on issues like workplace behaviour and equality. It’s good for SEO too – people Googling for the news story may find your content too and hey presto, lots of lovely conversions.
(more…)Category: Health and wellbeing
Running a business is something many people to aspire to do, but once you get there, the reality can be much more stressful than you might have imagined – and this can have an impact on the whole of your life. In fact, research by Xero has found that one in ten business owners admit that the stress of running a business has negatively impacted their mental health.*
But running a business can also be hugely rewarding (and lots of fun!) – so how can you ensure that you get the best out of entrepreneurship, while also learning how to deal with the stressful parts in a healthy way? Well, you have to be realistic about the challenges involved, and you must take the time to look after your mental health. Not sure where to start? Here are 4 of our top self-care tips for business owners!
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