Category: Get Ahead client

Outsource digital marketing and you could see a real difference in your online presence. 

Getting your business out there can be tough if you work in the wellbeing industry. Your diary is so busy with appointments that it’s hard to find time to blog or post on social media. Equally, your expertise might lie in hairdressing, manicures or reflexology, rather than marketing. That’s no bad thing – everyone can do something but no one can do everything. 

Fortunately, outsourcing can be a time and cost-efficient way to market your business, especially when you don’t have time to do it yourself.

In this blog, our digital marketing expert Mel explains the advantages of social media for the health and beauty industry, and shares her top online marketing ideas. 

Why does outsourcing digital marketing help health and beauty businesses?

Outsourcing digital marketing is a great solution for businesses like yours. Many people seeking health and beauty treatments start with the internet – often, it’s social media that has given them the idea to have the treatment in the first place.   

With a ready-made online community, it’s important to find your own way to tap into it. Marketing your wellness or beauty expertise online is a great way to connect with new audiences and grow your business. Make it personal – what you do is all about trust and building relationships with clients. Don’t be afraid to be yourself! 

Here are some of my favourite ideas for marketing your wellness business online:Share before and after pictures

Share before and after pictures

Instagram and Facebook are both fantastic platforms to share before and after pictures. If you’ve transformed a client’s look, show how they used to look and how they look now. And if your business is about feeling good rather than looking good, sharing a testimonial about how much better a client feels now can send a powerful message too. 

Build your community of people in the know

Everyone wants to find their tribe so why not build a community of your clients? These will be people who know what makes your services different and come to you time and again. When would-be customers see the interactions, in-jokes and generous sharing of tips and advice, they’ll want to join in too. 

Build a community by tagging clients and asking questions that encourage discussion. Remember to reply to comments and thank anyone sharing their own top tips. You can also encourage your community to use certain hashtags. This will make your brand available to a wider audience, as well as showing those beyond your community that you do what you say you do. 

Create and share videos

A great way to show people what you do is to create videos and share them on your website, social channels and via your newsletter. A video can help a potential client know what to expect from a session or treatment with you. It’s also one of the best ways to get your personality across – really important for health and beauty businesses where trust and a personal connection matter. 

Sign up for a Google My Business page

Google My Business is a free service where your business will appear when someone searches for what you offer within your local area. This is a brilliant opportunity for businesses offering in-person treatment – they can increase their online visibility and reach more customers. Find out more about Google My Business here.

Send out a regular newsletter

A newsletter is a great place to share news, offers and top tips. Encourage readers to open it by putting a special offer inside, or share some helpful information that will help them get more from their sessions with you. Depending on what your business offers, you might like your newsletter to be for “members only” – people who have paid to receive regular wellness advice, health challenges or seasonal beauty tips from an expert. 

Sell your products

Facebook and Instagram both have selling features, enabling you to sell products online. If you make your own health and beauty products, you can use social media as an extension of your ecommerce website. Alternatively, your business might be a named stockist of a particular cosmetics brand. And if your business is about fitness, why not use your social channels to sell yoga mats or performance clothing? 

Outsource digital marketing to Get Ahead

If you like the sound of Mel’s suggestions, we’d love to help you make the most of them! Outsourcing your social media, newsletters and other digital marketing will give you the results your business deserves, without taking you away from your clients. To find out more, contact your local regional director today – they’d love to help you take your business to the next level. 

Business administration support from Get Ahead always works well, but it works even better with strong teamwork. 

One of our administration experts, Lisa shared her experiences of working as part of a team for our UK/US-based client Elevated. In this blog, we look at how this situation came about, the advantages of teamwork for the client, and what that teamwork looks like in a regular working week. 

Developing the client relationship

Elevated is a UK/American business consultancy offering a wide variety of support to its international clients. Get Ahead has been supporting their client team who provide medical training in neuro-critical care. In November 2022, Andrew at Elevated approached Emma, regional director in our East Midlands office (who had provided him support with a previous business), looking for business administration support. He needed help covering email management, customer service, reporting, minute taking, event support, client liaison and ad-hoc project management. Emma immediately matched him with three possible specialists who could deliver all the work remotely from their UK-based home offices.

Although the initial plan was for Andrew and his US business partner to select one or two VA specialists to deliver the requirements, after an introduction meeting, they ended up engaging all three. This was because they were so impressed with the breadth of knowledge and experience of all three candidates…and it turned out to be a very wise decision. 

Why? Because in March 2023, Elevated upgraded all its tech systems. And like many tech refresh projects, this one has had its share of teething troubles, including a sizeable email backlog. Fortunately, the three-person Get Ahead team has the right skills and experience to clear these emails and help Elevated offer the service it prides itself upon. 

What does Get Ahead teamwork look like? 

Lisa, Ruth and Jessica were chosen by Emma because she thought they’d work well together, and because she thought they’d be a good fit for Elevated. She was right! The three VAs quickly found effective ways to work together. As remote workers in a different time zone from their client, they’ve had to do their own team leadership, with support from regional director Emma. 

A weekly Thursday meeting gives them a regular time slot to share information and updates, but also find time for emergency meetings. They have a WhatsApp group for quick questions and are always at the end of the phone and ready to support each other.  

What are the advantages of Get Ahead teamwork for the client?

Elevated are delighted with Lisa, Ruth and Jessica’s work – so we are delighted too! Because there are three people in the team, they can cover each other’s holidays and sick leave. This means continuity for the client – there is always someone to keep on top of the work and ensure that Elevated provides a great service to its own clients. 

This also means more flexibility for Elevated – they can make business decisions without being restricted by the availability of their business support experts. 

Because the three VAs are all part of Get Ahead, it’s easy for them to manage themselves and their own team. They communicate between themselves instead of needing Elevated to act as a conduit. This releases the internal team to address other priorities instead of having to add team leadership to their list. 

Business administration support from Get Ahead

We love putting together teams to deliver great results for our clients. To find out more about how we hand pick the right team for your business, check out our infographic here. 

Regular clients and followers of our blog will know that Get Ahead are business outsourcing experts, providing support to organisations of all sizes. But did you know we can also help you deliver your client work? Our web agency clients find white labelling a particular advantage, with Get Ahead’s virtual experts stepping in to deliver work like:

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It’s easy to see how Get Ahead’s outsourcing model works for small businesses and sole traders. But did you know that we also support larger teams and have some well-known brands among our clients?

Larger businesses outsource to Get Ahead for similar reasons to small businesses: it’s a flexible, cost-effective solution. However, working with larger teams is a bit different from working with small businesses. Let’s take a closer look.

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As outsourcing experts and flexibility champions, the team at Get Ahead can see many reasons why delegating admin to a virtual PA (also known as a virtual assistant) is great for your business. It’s worth noting that we outsource our admin to our own remote team, doing just what we recommend to our clients and reaping the same benefits.

Here are the top reasons working with a VA is an efficient solution for your business.

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Women have always had something to bring to business – warmth and compassion can move mountains, build brands and achieve business success.

To mark International Women’s Day 2022, we’re going to take a closer look at what women bring to the world of work, and why their approach is so vital in these troubled times.

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Get Ahead and business coaches share an ethos – we both exist to support businesses and help them thrive and grow. While a business coach will help you adopt the right mindset for success; Get Ahead will help you with the practical side of running a business.

In this blog, we look at why working with both a coach and a virtual expert might help you grow your business.

Business coaching – a tried and tested solution

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Get Ahead’s owner, Rebecca Newenham, finished 2021 on a high. She’d won the Franchise Balance award from the British Franchise Association – well-deserved recognition for her work to promote a healthy work/life balance for her team. Get Ahead’s model is built on flexibility – we believe it’s not only a healthier approach to work but that it yields great results for our business too.

In this blog, we take a closer look at flexible working – could it be the solution you’re looking for?

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When you’re comparing franchises, exploring your options, researching and carrying out due diligence, you might notice that the business you’re considering has won awards. At Get Ahead, we believe winning awards add value and reflects well on the business. Over the last eleven years, we’re proud to say we have won quite a few! Of course, we’re delighted to have our hard work recognised, but we also believe it’s helped us attract high calibre franchisees to take the brand to the next level.

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When you talk to our franchisees about why they joined Get Ahead (and why they’ve stayed!), you’ll hear them talk time and again about the advantages of working with a team of experts. If you’re considering joining the Get Ahead family, this blog explains how our model works and what it means for our regional directors.

What do we mean by a team of virtual experts?

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