Life after lockdown – is it time to change the way you work?

We’ve all noticed the profound effects of COVID-19, both on the economy and on our everyday lives. Lockdown forced many of us to work from home, while for others it has meant furloughing and even job loss. But a great positive we’ve all gained is the opportunity to review our working life. Was it going well before 23 March, or is it going better now? Have we been ditched by our employers, or do we feel like ditching them?!

In this blog, we look at the impact of lockdown on our working lives, and invite you to ask yourself whether it’s time for a change.

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Remember why you started your own business? It might have been because you’re a creative person and you recognised that you should be making a living from your talents instead of letting them stagnate. Or maybe you wanted the freedom to flex around the needs of your family, improving your work/life balance and being there for the people you love best. Perhaps hobbies or voluntary work are important to you and you wanted to be able to choose how you spend your time. Maybe it was just plain old maths – you realised you could make more from your profession if you worked for yourself than if you worked for someone else.

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GetAhead VA’s long-standing client, Shannon, runs a leadership coaching business. Long before the coronavirus pandemic, she had arranged an international, in-person, four-day conference with thirty delegates. When the global crisis threw a spanner in the works, she had no option but to hold the conference on Zoom instead.

Running a conference on Zoom has different demands from running one at a standard conference venue. While all the stress of catering and overnight accommodation disappears, different concerns about internet connections, hardware, software and real-time tech support present themselves instead. Shannon needed a virtual conference facilitator and we’re proud to say she came straight to us. At the time, our experienced VA Jenny Serra didn’t have direct experience of facilitating Zoom conferences, but she has used Zoom a lot and is one of our most tech-savvy VAs. She built on her existing skills and knowledge to deliver exactly what Shannon needed.

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Virtual assistants can provide invaluable services to businesses at the best of times, and especially so right now, when many people need extra support to keep their businesses running smoothly during lockdown. Remote, flexible working is the comfort zone of the virtual assistant, and that’s why we’re well placed to help you adapt to these extraordinary circumstances. Want to know more? Here are 5 key ways a virtual assistant can help you during lockdown.

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Amanda Johnson, business coach, mentor and trainer, is bringing us her advice about how to onboard a new virtual assistant in your business. Her award-winning VA business, VACT, was established in 2003, and she has been in the industry since 2012, so she has plenty of great advice to share!

I love helping business owners find virtual assistants (VAs), and people often ask me how to onboard new VAs as smoothly and effectively as possible. In this blog I’ll look at the onboarding process from the business owner’s perspective and share my advice with you.

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It won’t have escaped your notice that coronavirus is having a huge effect on businesses, with direct implications for the retail and travel sectors. And as you’ll know if you manage a team of office-based staff, the effect of self-isolation is becoming apparent too. As more people choose to self-isolate, more team leaders are finding themselves having to manage people working from home, which can be a new experience, and not always an easy one.

Virtual assistants nearly always work from home. I’ve been managing my team of virtual assistants for nearly a decade – a lot of what I’ve learned may help other businesses as workplaces are forced to flex around coronavirus.

Here are my top tips:

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Have you ever considered outsourcing for your business? Whether you’re struggling to stay on top of your social media, or you need someone to get your accounts in order before the end of the financial year, outsourcing can be really useful for busy business owners. To get you started, here is our comprehensive guide to how outsourcing can help you.

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Two years ago this month, Fiona Ibbetson launched Get Ahead VA Leeds. Since then, the Leeds office has gone from strength to strength, and we’re delighted to wish Fiona and her business a happy birthday!

Since she launched, Fiona has helped more than 40 business owners, large and small, from architects to surgeons, accountants to plumbers. She has coordinated projects between her clients and a team of 15 Get Ahead virtual assistants, and delivered great results for her clients. Fiona says: “I love jobs where more than one person is working with a client and we are all playing to our strengths and working as a team. It’s great to know that we are helping other businesses to grow and providing flexible support when they need it.”

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Facebook can be a hugely useful tool for businesses to find and connect with their audience online. The platform – which has more than 2 billion active monthly users globally* − allows business owners to run ad campaigns and monitor response in order to get their message to the people who matter.

Of course, not all Facebook ads are created equal, and there are some tricks of the trade that can boost the reach and performance of your ads. We spoke to one of our VAs, social media expert Isil, to find out the most essential elements of making Facebook ads that work.

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Social media is a vital tool for modern businesses, but with so many platforms to choose from, how do you know which one is right for you? We’re here to help – each month we’ll focus on one social media platform and examine how it can help your business grow and connect with an online audience. This month, we’re looking at Instagram.

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