Do you post on LinkedIn? Millions of people have a LinkedIn profile and know that they could be actively using it as a social media channel, but they don’t always know how to. Clients often ask us ‘What should I be posting on LinkedIn and how often?’
The answer is the same for all social media channels – you should be posting content of interest to your audience, as often as you think they will be interested.
Here are some of our top tips for LinkedIn success:
Here at Get Ahead VA we have experts in a huge variety of fields. From Accounting to Admin, Hootsuite to Holiday cover, Email Marketing to Excel, our experts can add value to many aspects of your business. In our current Expert Showcase series our VAs are delivering some of this expertise to you, with a series of ‘How to’ guides to help you get the best ‘bang for your buck’ in your business.
In this month’s guide Vanessa, one of our marketing experts, evaluates two alternative tools for social media scheduling – Hootsuite and Buffer, discussing which might be the best solution for you and your business.
“For many businesses, social media is a key part of their marketing strategy but it can be time consuming. With a variety of platforms to work on, all requiring regular and relevant content, many people turn to social media scheduling tools to assist the process”
Hootsuite claims to be the ‘leading social media dashboard’ and has been around for nearly 10 years. It enables you to schedule activity on most major social media platforms including Twitter, Facebook, Linkedin, Instagram and Google+. The dashboard allows you to view full activity on all your accounts – mentions, retweets, live feed etc. Its ‘Pro’ package for Entrepreneurs and business owners includes up to 50 social media profiles, enhanced analytics reports, bulk message scheduling, up to 10 team members and a number of useful Apps and at £6.99 a month on an annual plan, it provides good value when compared to alternative providers. (more…)
Here at Get Ahead VA we are delighted to be launching what we call our ‘virtual marketing agency’. But what does that actually mean and does it matter to you?
Sometimes the words ‘marketing agency’ can create fear in the eyes of a small business owner. You immediately see pound signs and something you don’t feel you could afford. But as we all know, ways of working in the 21stcentury have changed. Virtual and flexible working are much more commonplace. Look at how our high streets have changed and the way we shop. Gone are some of the expensive, bricks and mortar shops with high rental overheads and nimble, dynamic online alternatives have arrived, offering similar or better services at a fraction of the cost and in a flexible format to suit you. (more…)
Here at Get Ahead VA we have experts in a huge variety of fields. From Accounting to Admin, Hootsuite to Holiday cover, Email Marketing to Excel, our experts can add value to many aspects of your business. In our current Expert Showcase series our VAs are delivering some of this expertise to you, with a series of ‘How to’ guides to help you get the best ‘bang for your buck’ in your business.
In this month’s guide Jenny, one of our social media experts, talks about how to measure the success of your social media activity. (more…)