How to measure your results from Social Media
Here at Get Ahead VA we have experts in a huge variety of fields. From Accounting to Admin, Hootsuite to Holiday cover, Email Marketing to Excel, our experts can add value to many aspects of your business. In our current Expert Showcase series our VAs are delivering some of this expertise to you, with a series of ‘How to’ guides to help you get the best ‘bang for your buck’ in your business.
In this month’s guide Jenny, one of our social media experts, talks about how to measure the success of your social media activity.
“We work with a wide variety of social media clients – from complete novices who are new to the world of social media, to savvy social media experts. Part of our job is to educate our clients about how to carry out social media activity as well as how to measure their results. Recently a client expressed concern that she hadn’t received any orders from social media yet and I realised I needed to take her through some training on the objectives of social media and how we measure them. It’s vital that if you invest your business’ money in any marketing activity you know how to assess if it is working or not – be it social media, advertising or any other initiative.
Social media is not just about generating orders. It is about building relationships, expanding your network and establishing yourself as a influencer – an information leader and an expert in your field. This should then result in more people getting to know about your services, more people recommending your products or services to others, and more people ordering from you.
Our measurement tools vary according to the social media platform we are evaluating but we recommend looking at metrics that cover quantity and quality.
For example on Twitter, this could be the net number of followers gained and number of Tweets made – both quantity measures, and then number of retweets made or interactions per tweet – giving a view on the quality of your tweets – how many people you reached and how many actually engaged with you over that period. This range of different measures enables us to get an overall view of your social media activity.
You get what you put in, so if you only tweet once per day or lots of tweets that no one interacts with, then you need to think again. Increased sales should be a net result of this along with the other aspects of your marketing strategy.”
If your business could benefit from help from Jenny or any of our other VAs please get in touch on 01483 332220or firstname.lastname@example.org.
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