‘Tis the season of pre-Christmas promotions, and there are two particularly important retail events coming up on the calendar: Black Friday and Small Business Saturday. But what exactly are they, and which one should you concentrate your efforts on? Here’s the lowdown on these two significant events, to help you decide which one is right for your business.

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Thursday 1st August is Yorkshire Day – a day dedicated to celebrating the beautiful, vibrant and innovative county of Yorkshire – and Get Ahead VA is very proud to be part of this wonderful region. To celebrate this special day, we wanted to let you know how we can help your Yorkshire-based business to grow.

What is Yorkshire Day?

Yorkshire Day is an annual celebration of the county of Yorkshire, promoting the county’s  towns, beauty spots and top attractions through special promotions, festivals, art, culture, food and drink. This year the main celebrations will be held in Whitby, where representatives from across the county will come together to show off the best that Yorkshire has to offer.

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Happy Bring Your Dog to Work Day! If you don’t already know about this fantastic event, on the 21st June each year, people up and down the country take their dogs to work in order to raise money for dog-related charities. (Of course, it’s also a great excuse to cuddle other people’s pooches and introduce your own to some new friends.)

Any business can become an official sponsor of the event, and individuals can make donations to the leading charities online. Today, we thought we’d celebrate by introducing you to some of the dogs in the Get Ahead VA team. Bring on the pups!

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‘Tis the season of ghosts, ghouls and all things ghastly. That’s right, Halloween is just around the corner (31st October) and many of us are already getting ready for the spooky celebrations.

No wonder, then, that Halloween is big business in the UK. In 2016, consumers spent around £310 million on Halloween goodies: mainly sweets and fancy dress. But Halloween isn’t just a good business opportunity for confectionary and clothing shops; anybody can take part in the celebrations.

If you want to get involved in Halloween this year, here are 5 marketing ideas you can use, whatever your business.

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We are delighted to announce that Get Ahead VA has been shortlisted for not one, but two awards in the upcoming Women in Business Awards 2018!

The Women in Business Awards “celebrate, encourage and inspire successful and aspiring business women in the South.” This will be the event’s fifth year, and awards will be given to business women from the Thames Valley, Solent and South Coast regions across eight different categories. These awards will honour women who have made a significant difference inside or outside their organisations, at all levels of business, from start-ups to senior executives.

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