Business social media can be a lot of fun; it can also be very time consuming. Love it or loathe it, it’s a necessary part of marketing for any organisation in the internet age. If your social media isn’t getting the results you’d hoped for, or if it’s distracting you from core business, it could be time for a different strategy.

Here are five signs that it’s time to outsource your social media:

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When we run our own businesses, we often give them our hearts and souls. The business can become an extension of who we are. For some of us, when asked “could your business survive without you?” it’s tempting to proudly reply, “no it couldn’t!” We might see ourselves as the lifeblood of the business – without our input at every level, everything would fall apart.

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Email marketing is a valuable tool for any business, large or small. Studies show it’s one of the top ways of driving conversions, as well as being a great means of building your brand. Let’s take a closer look at why email marketing is so effective for businesses…

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Thanks to the pandemic, many of us are doing more online shopping than we used to. We’re also spending more time on social media: Facebook Instagram and WhatsApp all report a surge in social media activity while we’ve all been stuck at home. So it makes sense for social media platforms to bring these two phenomena together and provide Facebook and Instagram shopping. This is a trend that has gained momentum during the last year, and we believe retail businesses should be seizing the opportunity to showcase their products to a new audience.

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Many people seized opportunities to start their own businesses after being furloughed. This has made for an exciting year and Get Ahead have been blown away by how quickly new entrepreneurs have taken up the reins. For many new businesses, 31st March 2021 will be their first ever year-end – time to time to get the accounts in order, balance the books and make sure you get what you’re entitled to. Even if you’re an established business it’s still good to have a reminder – while we may have adjusted our daily routines, it’s easy to lose track of long-term tasks during lockdown.

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A report by the Financial Times at the end of last year showed that small business numbers surged during 2020. Many embraced a new opportunity life had thrown at them, starting up the business they’d always wanted to run. We know what it’s like to be a start-up, and the Get Ahead team are thrilled to be providing outsourced services for some of the pandemic’s newest entrepreneurs. Our services include admin, marketing and business development, all of which are crucial for any growing business.

For many new business owners, the time will come when you have to start taking your business processes seriously. You’ve stopped being a start-up; now you’re a scale-up. Usually this happens because your business has achieved a size where carrying information on a basic spreadsheet no longer works. Sometimes you have to change your processes in response to a problem, or you might be trying to look more professional in order to attract the right clients or finance.

Here are four things you can put in place that will streamline your systems and support business growth:

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A valuable lesson we are all learning from the coronavirus pandemic is the importance of business resilience. Get Ahead has helped countless businesses through these unprecedented times, providing outsourced admin and phone answering services, filling in while businesses adjust to the new normal.

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Last year, Get Ahead founder Rebecca Newenham published her first book, Virtually Yours. It was an incredible learning experience, and having written it, Rebecca is seeing a variety of benefits that she hadn’t anticipated. Writing a business book has advantages for career development, marketing, networking and more. Here’s how Get Ahead benefited from publishing a business book:

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Strategic networking is an important part of the toolkit of our regional directors. Get Ahead is well established in its hometown of Guildford, and the first job our new franchisees face is to spread the word in whatever new locality we are expanding into, from Leeds, South Yorkshire and the Wirral to the branches in the Midlands and the Home Counties.

Here is how strategic networking works for Get Ahead – could it work for your business too?

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If you follow Get Ahead on social media, you’ll know how much we love it – LinkedIn in particular is an important way we network with clients. Social media has something for everyone – it can be as pre-planned or spontaneous as you need it to be, and plays a big part in many marketing strategies. However, it’s vital to put some thought into the way you use social media in order to interact with your customers and drive conversions.

Here are some of the mistakes our social media managers have spotted small businesses making recently:

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